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Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.

Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.

Here’s what you’ll learn:

• Why summer slowdowns aren’t always a sign your studio is struggling
• How to shift client mindsets with compassionate, flexible messaging
• What to say (and what not to) when members consider stepping back
• How to be consistent through the summer and set your business up for strong fall revenue.

You don’t have to fight the season—you can lean in and move with it.

Work with Jackie Murphy
Say Hi on Instagram @studioceoofficial
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Ever wonder what actually goes on behind closed doors in a fitness franchise deal?

In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely reshaped how I lead and scale my own business.

Whether you’re a yoga studio owner, Pilates teacher, or service-based entrepreneur, this episode will help you rethink how you're building your business—and why ownership, structure, and scalable strategy matter more than ever.

What You’ll Learn in This Episode:

• The real numbers behind franchise ownership: what’s required before day one
• How corporate models bake in mentorship, sales goals, and marketing systems
• Why paying 8% to someone else might be the wake-up call to invest in your own brand
• Two non-negotiables that made me walk away from the deal
• How one decision I made in anticipation of the franchise helped me scale faster than ever
• The difference between running a business and owning a brand

This episode is for you if…

• You’re a wellness entrepreneur ready to lead like a true CEO
• You’ve been operating without a solid marketing or sales strategy
• You want to build something that’s scalable and sustainable
• You’ve been considering franchising, or you’re curious how it works

Work with Jackie Murphy
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.

Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes completely dependent on your constant presence and availability. This isn't just unsustainable; it's a recipe for burnout.

In this episode, I'm breaking down:

• How doing everything yourself can stop you from reaching your goals
• The two foundational roles every growing studio needs (and how they are different).
• A quick self-assessment to determine your most pressing hiring need.
• How intentional onboarding sets your team up for real ownership over time
• How strategic hiring lays the foundation for sustainable, long-term growth

You don't have to be the glue holding everything together. True leadership means building a team that runs with you, allowing your business to scale while you reclaim your time, energy, and passion for the vision that started it all.

Work with Jackie Murphy
Say Hi on Instagram @thebusinessofyoga
Learn about The Studio CEO Program
Apply for the The Grow Mastermind

Send Jackie A Message!

You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.

In this episode of the Studio CEO Podcast, Jackie breaks down:

• What it really means when people click but don’t buy
• Why 98% of visitors won’t convert on their first visit (and why that’s okay)
• How to stay consistent when your strategy is starting to work
• What your audience needs to say YES (hint: it’s not a new strategy)
• The 17-touch rule and why repetition isn’t annoying — it’s necessary
• The key objections you’re not addressing (yet) — and how to shift that

If your studio has plenty of interest but few conversions — this one's for you.

Ready for deeper support? Learn more about the Studio CEO program inside the episode.

Work with Jackie Murphy
Say Hi on Instagram @thebusinessofyoga
Learn about The Studio CEO Program
Apply for the The Grow Mastermind

Send Jackie A Message!

Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it reshaped the way I lead my business and my team.

If you’re stuck in operator mode, constantly putting out fires and feeling frustrated by your staff, this conversation is your invitation to step into a new kind of leadership—one that centers care, connection, and real growth.

In this episode, you’ll learn:

• The identity shift from business owner to leader
• Why your team craves meaning, not just management
• How to move from burnout to aligned leadership
• What to prioritize daily to build a strong, people-first culture

Ready to develop both your business and leadership skills? Check out the Studio CEO program, designed specifically to help yoga and Pilates professionals grow thriving, sustainable businesses. Use our special discount code for $200 off when you join this week!

Work with Jackie Murphy
Say Hi on Instagram @thebusinessofyoga
Learn about The Studio CEO Program
Apply for the The Grow Mastermind

Send Jackie A Message!

Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying to tell you.

Most studio owners think they need better marketing or pricing. But what’s often missing is the deeper self-concept work—the quiet, internal shift that changes everything. If you’ve ever asked, “Who am I to charge that much?” or “Maybe I’m just not cut out for this,” this conversation is for you.

Inside this episode:

• Why the urge to quit is actually an invitation
• The mindset blocks keeping you stuck (and how to move through them)
• A 3-part framework to reconnect with your role as a leader
• How to stop strategy-hopping and start building from a place of alignment

We’re pulling back the curtain on what it really looks like to lead through the hard seasons—and how to come back to yourself in the process.

Work with Jackie Murphy
Say Hi on Instagram @thebusinessofyoga
Learn about The Studio CEO Program
Apply for the The Grow Mastermind

Send Jackie A Message!

Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster.

I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowed, not just earned over time.

In this episode, you’ll learn:

• What "borrowed trust" is and how it works
• Why your location can impact your studio's credibility instantly
• How collaborations, guest appearances, and strategic partnerships can fast-track trust with your audience
• Why your service quality must match the trust you inherit for lasting success
• Identifying trusted entities to align with in your business

Tune in to discover how you can leverage borrowed trust to save years of struggle and start serving your ideal clients faster.

Work with Jackie Murphy
Say Hi on Instagram @thebusinessofyoga
Learn about The Studio CEO Program
Apply for the The Grow Mastermind

Send Jackie A Message!

What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s built a thriving community, scaled her revenue 10x, and continues to break records in 2025.

In this episode Mariesa shares:

• Her journey from physical therapist with a small yoga room to the leader and co-owner of a three-floor wellness center.
• The creation of her own training program: The Movement Method
• What it took to build a vibrant 200+ member community in a transient Caribbean market—in spite of doubts.
• Learning to use data to back business decisions rather than relying on opinions or listening to internal fears
• The shift from feeling scared about a $2,000 investment to confidently investing $100,000.
• How the right support makes all the difference in knowing what to let go and what to pursue.

If you're ready to think bigger and build a sustainable, high-impact studio, this episode is for you. Tune in now!

Connect with Marisa:
Instagram: @its.mariesa + @islandmovement
Website: Island Movement

Work with Jackie Murphy
Say Hi on Instagram @thebusinessofyoga
Learn about The Studio CEO Program
Apply for the The Grow Mastermind