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Publisher's Summary

"The first thing prospects buy is the salesperson. The first sale made is you." - Jeffrey Gitomer

It’s no longer "Buyer beware!" It’s "Seller beware!" Why?

Today, the buyer has the advantage over the seller. Most often, they are holding it in their hand. It’s a smart phone. They can learn everything about your product before they meet you. They can compare features and prices instantly. The major advantage you do still have is: you!

If they like you. If they trust you. If they feel you want to help them.

This audiobook is filled with 30 short, three-page chapters providing unique insights that will ensure your advantage, not over the buyer but over your competition: those who are selling what you’re selling. It will help you sell yourself.

Chapter preview:

  1. The foundation of selling
  2. Seller beware
  3. Word of mouth
  4. Who’s buying you?
  5. Why should I buy from you?
  6. Are you trustworthy?
  7. Do your homework
  8. Leverage your character
  9. What’s your motive?
  10. Don’t be a salespuppet
  11. Emotions rule
  12. Think short term
  13. Think long term
  14. Authenticity sells
  15. Truth sells
  16. Transparency sells
  17. Integrity sells
  18. Gratitude sells
  19. Connection sells
  20. Principles sell
  21. Rapport sells
  22. Helping sells
  23. Relationships sell
  24. Understanding sells
  25. Supporting sells
  26. Attitude sells
  27. Responsibility sells
  28. Networking sells
  29. What if they don’t buy?
  30. Sold!
©2017 Mack Story (P)2017 Mack Story

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Read this, then read it again!

Short and to the point, the way I like it! Don't read this book at your own peril. ;)

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  • D
  • 02-16-18

Simple changes to make huge difference

Great ideas for any person wanting to make a difference in their connections with clients.