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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Narrated by: Michael Mola
- Length: 2 hrs and 13 mins
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What's the Big Idea
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Publisher's summary
What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.
Inside this compact book, you’ll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels. But it’s not just theory—it’s filled with real-world ideas, tools, and techniques you can implement right now. Jaime covers a wide range of topics—from exploring exactly what the hell the role of a creative director is to overcoming imposter syndrome to how to lead teams to killer ideas. And he does it all with his signature wit.
Throughout his career, Jaime has created work for some of the biggest brands in the world, including Hyundai, Microsoft, Mastercard, and NBC Universal, just to name of few. And now for the first time ever, he’s pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you’ve always dreamt of being.
This concise book really packs a punch. Check out the chapter titles:
Chapter one: Imposter syndrome, the lizard brain, and other mental stuff that makes being a creative director tough.
Chapter two: What the hell is a creative director and what the F do they really do?
Chapter three: Misconceptions about the role of creative director and creativity in general.
Chapter four: The importance of creating and maintaining great working relationships.
Chapter five: Laying the foundation for developing killer ideas.
Chapter six: Principles for an effective creative process.
Chapter seven: How to lead a creative team and not lose your mind in the process.
Chapter eight: How to pitch and sell creative.
Chapter nine: The future of creative direction.
Chapter 10: In conclusion (sorta)
Buy this book:
- If you are a creative professional working in an agency that wants to move up the ladder.
- If you're already a creative director who needs help better understanding and navigating the role.
- If you lead creative people of any kind.
- If you are an experienced CD looking to be re-energized or re-inspired.
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Performance4.5 out of 5 stars 1,422
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Story4.5 out of 5 stars 1,414
Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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3 out of 5 stars
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Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
By: Julie Zhuo
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- By: Bill Burnett, Dave Evans
- Narrated by: Bill Burnett, Dave Evans
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 2,636
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Performance4.5 out of 5 stars 2,165
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Story4.5 out of 5 stars 2,136
In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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4 out of 5 stars
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From a Retired Person's Point Of View
- By ann lom on 09-25-16
By: Bill Burnett, and others
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
- Unabridged
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Overall4 out of 5 stars 260
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Performance4 out of 5 stars 223
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Story4 out of 5 stars 222
The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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1 out of 5 stars
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
By: Kelly Leonard, and others
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Change Maker
- Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career
- By: John Berardi PhD
- Narrated by: John Berardi PhD
- Length: 7 hrs and 51 mins
- Unabridged
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Overall5 out of 5 stars 271
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Performance5 out of 5 stars 225
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Story5 out of 5 stars 222
If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
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5 out of 5 stars
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A must read or listen to!
- By teddy on 12-03-19
By: John Berardi PhD
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- By: Kristi Hedges
- Narrated by: Karen Saltus
- Length: 7 hrs
- Unabridged
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Overall4 out of 5 stars 78
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Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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4 out of 5 stars
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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HR on Purpose
- Developing Deliberate People Passion
- By: Steve Browne
- Narrated by: Steve Browne
- Length: 3 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 199
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Performance4.5 out of 5 stars 168
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Story4.5 out of 5 stars 168
Can you be in HR for more than 30 years and still be geeked out about it? The answer is yes, you can! HR leader and popular Everyday People blogger Steve Browne takes a fresh look at HR through an engaging assortment of real-life examples, insights, and epiphanies and encourages practitioners to drop the preconceptions of what HR should be and instead look to what HR could be. Listen to this book to rekindle your passion for a field that is vibrant and vital and touch the lives of everyone you encounter with HR on Purpose!
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5 out of 5 stars
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Enjoyable book about the HR profession
- By Rancher on 06-22-19
By: Steve Browne
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
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Overall4 out of 5 stars 637
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Performance4 out of 5 stars 486
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Story4 out of 5 stars 477
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 244
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Performance4.5 out of 5 stars 214
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Story4.5 out of 5 stars 208
In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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2 out of 5 stars
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 130
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Performance4.5 out of 5 stars 113
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Story4 out of 5 stars 111
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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3 out of 5 stars
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- By: Gary S Goodman
- Narrated by: Gary S Goodman
- Length: 4 hrs and 18 mins
- Original Recording
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Overall4 out of 5 stars 237
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Performance4 out of 5 stars 206
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Story4 out of 5 stars 202
With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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4 out of 5 stars
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
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The Corner Office
- Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed
- By: Adam Bryant
- Narrated by: Oliver Wyman
- Length: 7 hrs and 21 mins
- Unabridged
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Overall4 out of 5 stars 81
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Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
What does it take to reach the top in business and to inspire others? Adam Bryant of The New York Times decided to answer this and other questions by sitting down with more than 70 CEOs and asking them how they do their jobs and the most important lessons they learned as they rose through the ranks. Over the course of these extraordinary interviews, they shared memorable stories and eye-opening insights.
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5 out of 5 stars
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Don't wait to get this book.
- By Corey B. on 02-18-17
By: Adam Bryant
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Stories for Work
- The Essential Guide to Business Storytelling
- By: Gabrielle Dolan
- Narrated by: Danielle Carter
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 40
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Performance4.5 out of 5 stars 34
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Story4 out of 5 stars 35
Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game changer in business. Whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals.
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4 out of 5 stars
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This is a rich an enhancing experience
- By Daniel Rojecki on 12-21-19
By: Gabrielle Dolan
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The Confidence Effect
- Every Woman's Guide to the Attitude That Attracts Success
- By: Grace Killelea
- Narrated by: Karen Saltus
- Length: 5 hrs and 20 mins
- Unabridged
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Overall4 out of 5 stars 89
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Performance4 out of 5 stars 73
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Story4 out of 5 stars 70
The Confidence Effect helps women speak out, take risks, and assume leadership positions with assurance. The book moves beyond research and statistics to focus on what's really important: how women can become more confident one step at a time. Practical strategies show how to turn job competency into the kind of authentic confidence that gets noticed. Women learn to practice the "Four Rs of Success" - relationships, reputation, results, and resilience....
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1 out of 5 stars
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this book is about business, not confidence
- By Amazon Customer on 11-24-18
By: Grace Killelea
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Louder Than Words
- Harness the Power of Your Authentic Voice
- By: Todd Henry
- Narrated by: Jeff Cummings
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 198
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Performance4.5 out of 5 stars 170
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Story4.5 out of 5 stars 170
There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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4 out of 5 stars
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Great content, but wished author could have read it.
- By Ben Dempsey on 09-09-15
By: Todd Henry
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The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 36
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Overall4 out of 5 stars 58
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Performance4 out of 5 stars 46
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Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
What listeners say about What's the Big Idea
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Leticia Gonzalez
- 04-28-23
Great read (and not just for creative directors)
As someone who's about to start their creative advertising journey this is a must read.
Lots of useful tips and advice that are motivating me to want to become a creative director.
It was great learning about the ins and outs of the profession and it seems that many of the things discussed also apply to those just starting their career. One clear example that stands out is- when coming up with ideas it's about writing everything down and moving on to the next one, instead of trying to develop each one.
10/10 -Andrés Morales
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