Creative Strategy and the Business of Design
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Creative Strategy and the Business of Design
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Narrado por:
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Marc Thompson
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De:
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Douglas Davis
Acerca de esta escucha
The business skills every creative needs!
Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
- Understand client requests from a business perspective
- Build a strategic framework to inspire visual concepts
- Increase your relevance in an evolving industry
- Redesign your portfolio to showcase strategic thinking
- Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2016 Douglas Davis. All rights reserved. (P)2022 Simon & Schuster, Inc. All rights reserved.Los oyentes también disfrutaron...
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Historia4.5 out of 5 stars 81
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
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5 out of 5 stars
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Perfect for new designers
- De Evelene Montano en 06-24-23
De: Jon Yablonski
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Herding Tigers
- Be the Leader That Creative People Need
- De: Todd Henry
- Narrado por: Joe Hempel
- Duración: 6 h y 26 m
- Versión completa
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General4.5 out of 5 stars 211
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Narración:4.5 out of 5 stars 171
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Historia4.5 out of 5 stars 170
Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives.
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5 out of 5 stars
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Todd Henry is always on point for brilliance
- De Amazon Customer en 11-11-18
De: Todd Henry
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- De: Andrew Carlson
- Narrado por: Matthew Spaur
- Duración: 3 h y 20 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.
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5 out of 5 stars
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Some much needed insight
- De Jason Walker en 07-07-23
De: Andrew Carlson
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
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General5 out of 5 stars 12
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Narración:5 out of 5 stars 10
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Historia5 out of 5 stars 10
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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5 out of 5 stars
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Fantastic
- De Tomas Hrcka en 09-18-24
De: Category Pirates, y otros
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Creative Directions
- Mastering the Transition from Talent to Leader
- De: Jason Sperling
- Narrado por: John Behrens, Jason Sperling
- Duración: 6 h y 47 m
- Versión completa
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General4.5 out of 5 stars 21
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Narración:5 out of 5 stars 18
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Historia4.5 out of 5 stars 18
For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures. Creative Directions is a management masterclass in which you attend lectures and seminars as you learn from some of the best in the business.
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5 out of 5 stars
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Thank you!
- De Maury en 09-16-21
De: Jason Sperling
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The Design of Everyday Things
- Revised and Expanded Edition
- De: Don Norman
- Narrado por: Neil Hellegers
- Duración: 10 h y 39 m
- Versión completa
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General4.5 out of 5 stars 1,651
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Narración:4.5 out of 5 stars 1,318
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Historia4.5 out of 5 stars 1,307
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
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5 out of 5 stars
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Designers Start Here (missing visual references)
- De sammy k en 09-01-19
De: Don Norman
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The Steal Like an Artist Audio Trilogy
- How to Be Creative, Show Your Work, and Keep Going
- De: Austin Kleon
- Narrado por: Austin Kleon
- Duración: 4 h y 32 m
- Versión completa
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General5 out of 5 stars 1,682
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Narración:5 out of 5 stars 1,397
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Historia4.5 out of 5 stars 1,387
Read by then author, this is an audio compilation of Steal Like an Artist, Show Your Work and Keep Going, the bestselling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative and true to yourself—for life. Includes full text from Steal Like an Artist, on the ten things nobody ever told you about being creative; Show Your Work, on how to take that critical next step on a creative journey; and Keep Going, for anyone trying to sustain a productive life.
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1 out of 5 stars
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A boring non focus ramble
- De Kenneth Noel en 06-07-21
De: Austin Kleon
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,274
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Narración:4.5 out of 5 stars 3,610
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Historia4.5 out of 5 stars 3,564
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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The Creative Act
- A Way of Being
- De: Rick Rubin
- Narrado por: Rick Rubin
- Duración: 5 h y 45 m
- Versión completa
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General4.5 out of 5 stars 4,109
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Narración:5 out of 5 stars 3,442
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Historia4.5 out of 5 stars 3,426
Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.
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5 out of 5 stars
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Rick is Art
- De Ira Henke en 01-17-23
De: Rick Rubin
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
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General4.5 out of 5 stars 2,322
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Narración:4.5 out of 5 stars 1,902
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Historia4.5 out of 5 stars 1,890
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
- Versión completa
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General5 out of 5 stars 6,969
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Narración:5 out of 5 stars 5,989
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Historia4.5 out of 5 stars 5,942
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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3 out of 5 stars
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
Lo que los oyentes dicen sobre Creative Strategy and the Business of Design
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Match Zimmerman
- 05-23-23
Massively Helpful Guide
A great guide for understanding the complexities of client/designer relationships and collaboration. Helpful frameworks to guide creatives throughout the commerce-based, creative process.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Freddy
- 03-19-23
fantastic!
really fun, engaging and informative! the author does a great job providing frameworks, case studies, real world scenarios and assignments into this work. Whether you are a designer, content writer, ACD/creative director, strategist, or account person - hell, even if you are just starting or running an org there is a lot of great content delivered in a interesting way to add to your bookshelf of knowledge 5/5!
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