Your audiobook is waiting…

What It Takes

How I Built a $100 Million Business Against the Odds
Narrated by: Raegan Moya-Jones
Length: 6 hrs and 20 mins
Categories: Business, Career Skills
5 out of 5 stars (26 ratings)

$14.95/month after 30 days. Cancel anytime.

OR
In Cart

Publisher's Summary

 A USA Today and LA Times Best Seller!

“A force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story.” (Sarah Kauss, founder and CEO of S’well)  

“An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” (Rebecca Minkoff, founder and creative director) 

Founder of global baby brand aden + anais Raegan Moya-Jones doesn’t hold back on what it really takes to build a $100 million business from her kitchen table.   

Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her 30s, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep - and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue.    

In this riveting, vulnerable story, What It Takes is Moya-Jones’ tell-all and brutally honest advice to entrepreneurs - especially women - about how to succeed despite all odds. It doesn’t take an MBA to be your own boss. If Moya-Jones, an outspoken Aussie and college drop-out, could build a business from the ground up, anyone can. Moya-Jones digs into topics most entrepreneurs shy away from, even the prickliest of things like mother guilt, butting heads with investors (or co-founders), and what to really do when you’re running out of money. There’s no magic formula to build a business, which also mean you don’t have to look or act a certain way to be successful. This empowering story from one of today’s most fascinating founders will show the hopeful entrepreneur or career changer that she doesn't have to know it all. This story is about staying true to who you are, trusting your gut, and harnessing your unique talent. Do you have what it takes to jump in? 

©2019 Raegan Moya-Jones (P)2019 Penguin Audio

Critic Reviews

“You might think Raegan Moya-Jones is special: after all, she did found aden + anais (the $100 million baby blanket company) from her kitchen table...as a mother of 4...with no previous entrepreneurial experience. You’d be right. But what makes her special is not just her surprise success story. It is her ability to help her readers seize on the thing(s) that might make us special, too. Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit, and vision - is available to all of us. Drink up!" (Daphne Oz, author and television host)

“In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” (Rebecca Minkoff, founder and creative director)

"From the kitchen table to a global stage... Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same.... And most importantly enjoying the ride." (Deborra-lee Furness, actress and founder, Hopeland)

More from the same

Narrator

What members say

Average Customer Ratings

Overall

  • 5 out of 5 stars
  • 5 Stars
    24
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Performance

  • 5 out of 5 stars
  • 5 Stars
    24
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 5 out of 5 stars
  • 5 Stars
    22
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Loved this book

An inspiration to women and determination to push forward no matter what. Starting from the beginning again.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Should Become Required Reading

This should be required reading for all women entrepreneurs. As a female founder I have been through various mentorships and accelerators but I’ve never felt so deeply connected to any speaker or story. Raegan’s candid account of not just the triumphs but the challenges and lows of her career, relationship, business, and parenting journey lends authenticity to the experience.
The story was inspiring. The ending was a triumph. The accent was an absolute gift!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

For the Entrepreneur in the making

Great story of the rise, fall, and redemption. Lots of solid advice with honesty along the way. Wish more authors were as sincere and truthful about their businesses as Raegan is.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Completely Inspiring and Honest

She tells it like it is without ego! Makes you feel like you can achieve anything and she tells you the exact steps she took. Her accent and voice are still in my head. Strongly recommend, I laughed and almost teared up during several parts. Very relatable and helpful.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Worth your time to listen...

This book is targeted to the female entrepreneur which is great, we need more women believing their dreams are worth pursuing. My wife read this book and enjoyed it so I picked it up after her. I found Raegan's story inspiring and full of valuable insight that anyone interested in building a business would learn from. Read it!