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Publisher's Summary

Underdog Thinking is real-life business adventure story that follows the journey of an Indian immigrant to the U.S. who was told he “didn’t know a damn thing about American business”. But as opportunity would have it, a short time later he found himself an accidental entrepreneur with a front row ticket to the ins and outs of launching and growing a business. He was flying high on his growing success - until a fateful moment when everything changed.

As businesses rise and fall to the tune of supply and demand, sometimes the harshest betrayals come out of nowhere, when you least expect it - as do the surprising sparks of hope. When an unforeseen circumstance initiates a chain of events that leave him at a crossroads he must make the tough call: to give in and give up, or push through and win. CEO, business ethics thought leader, speaker, and author Atul Vir has lived that story. And even in the darkest moments when failure seemed most imminent, he drew on the work ethic instilled from his earliest days, and his commitment to do right by his customers - to bring his dream up from the ashes and back to life. In his new audiobook, Underdog Thinking, Vir inspires listeners to face any challenge that comes their way - with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years.

The audiobook dives into current themes dominating the business landscape, including: global business, overcoming failure, bootstrapping, securing financing, immigration, and what innovation truly means. While many people offer sage advice on these topics, Vir’s lessons are paired with a unique, captivating story, and more than two decades of entrepreneurial expertise in an industry dominated by much bigger players - major multinational corporations.

©2019 Atul Vir (P)2019 Atul Vir

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fantastic book!

I really enjoyed the book! what a great story and entrepreneur! I'm excited to see the next innovation from Atul!

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  • Caroline richmond
  • 12-20-20

A must read for any budding entrepreneur!

Atul Vir has written a fascinating memoir of his life and his determination and dedication to build a successful business. He begins by reminiscing about his early school days in India and his studying of King Solomon’s mines, at this young age he felt Africa calling him and believed here is where he would find hidden treasure. As a a young adult with qualifications in accounting, Atul attended a job interview in London and before he knew it, he was heading to Africa to financially audit an import-export business. Here, he found his feet in the business world, but it was cut short due to a military coup and the business collapsed. Atul makes the decision to move to America with his family assuming the land of opportunities would provide him with a great job. After many unsuccessful job interviews, he decided to create his own business. Starting with nothing, he dedicated his time to building this business, including travelling the world sourcing products and tirelessly managing multiple obstacles thrown his way.
The book shows this mans determination, courage and grit as he takes on huge decisions, deals with betrayal and fights to support his family. He includes many rules he has adopted to build a successful and ethical business that is customer based. It is a valuable book for anyone with interests in business, and extremely interesting still, for those who don’t.