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Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

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For the last five years, James and Deborah Fallows have been traveling across America in a single-engine prop airplane. Visiting dozens of towns, they have met hundreds of civic leaders, workers, immigrants, educators, environmentalists, artists, public servants, librarians, businesspeople, city planners, students, and entrepreneurs to take the pulse and understand the prospects of places that usually draw notice only after a disaster or during a political campaign. The America they saw is acutely conscious of its problems, but it is also crafting solutions.

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Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.

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The Thank You Economy audiobook cover art

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Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a superpower in our increasingly competitive 21st-century economy.

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Publisher's Summary

"Town Inc. is less of a book than it is a rallying cry! You'll never look at any town or city the same way again." (Ann Handley, author of The Wall Street Journal best seller Everybody Writes)

"Groundbreaking. A groundbreaking book based on a simple, rarely used, concept. Town Inc. is a must-read for any entrepreneur who wants to claim their fame and every city leader hoping to turn their place into the next best thing." (Joe Pulizzi, founder, Content Marketing Institute, and author, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Remarkable Businesses)

Empower your business, your town, and your fellow citizens to prosper as never before. Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.

In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and willing workforces to relocate to their towns. Their towns flourish, and their businesses prosper.

Typical of the many success stories from which you'll learn are:

  • Warsaw, Indiana: the orthopedic capital of the world
  • Muscle Shoals, Alabama: the hit record capital of the world
  • Batavia, New York: the Greek yogurt capital of the world
  • Hamilton, Missouri: the quick quilting capital of the world
  • Elkhart, Indiana: the RV capital of the world
  • Detroit, Michigan's rebirth as the luxury-goods manufacturing capital of the America

Your town can become just as famous and just as prosperous. Learn and use Town Inc.'s proven formula to create a compelling story that will fuel your town's and your business' long-lasting prosperity.

©2015 Monumental Shift (P)2015 Monumental Shift

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