The World's Best Known Marketing Secret

Building Your Business with Word-of-Mouth Marketing

De: Ivan R. Misner, Mike Macedonio

Narrado por: Bill DeWees

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

©2000 Ivan Misner (P)2013 Ivan Misner

Gets better with every listen.

Enjoyed the audio version so much that I downloaded the Kindle version a few days ago. I am looking forward to reading the book now, reinforcing the valuable lessons in this book.

Awesome.. must read

Very informative. Full of great information and proven methods of ways to connect. I will keep it close to use as a reference.

A ton of value

This book contains a ton of value. it is a little hard to follow tough. I would recommend having a hard copy to make notes in while listening.

Giant ad for BNI and other paid services

book isn't wrong about referral marketing being useful, but it constantly alludes to a paid marketing program called the referral institute