The Unfair Advantage

Publisher's Summary

Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.

In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has dedicated himself to refining and teaching the practical applications of NLP (neurolinguistic programming) to sales and management professionals.

Since the mid-1980s, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.

At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.

©2014 Lakin Associates (P)2014 Lakin Associates

Why You May Want This Book...

What made the experience of listening to The Unfair Advantage the most enjoyable?

The skill sets taught are true game changers. If you want something new and effective, get this book, especially if you use the phone, this section is worth the whole investment. My experience, you should get this book now.

What did you like best about this story?

How you can create a great phone script and understanding the principles of why it works.

Have you listened to any of Duane Lakin’s other performances before? How does this one compare?

No

Was there a moment in the book that particularly moved you?

How you'll feel in control when prospecting, writing letters and emails to anyone you wish to persuade.

Any additional comments?

This is one of the best books I have ever read and actually put to use in my career. I would have paid 100 times more to get my hands on this masterpiece, especially considering what I know now.

6 of 6 people found this review helpful

Best of the NLP books I've listened to.

Would you listen to The Unfair Advantage again? Why?

Yes, I've listened to it several times already. It's a book I keep turning to to improve my communication and persuasion skills, and I learn every time.

What does Duane Lakin bring to the story that you wouldn’t experience if you just read the book?

He's the author, it's nice to hear him speak and use some of the techniques he talks about.

Was this a book you wanted to listen to all in one sitting?

No, I would listen and then think about it and then listen some more.

12 of 13 people found this review helpful

Very usefully for everyone, not only business

I really enjoyed this book. Initially i was concerned on the first chapter as it was sounding like there was to be no content but then it took off and provided so much rich detail. The examples provided were excellent and by the end I felt that I have gained a great insite into human interaction and selling.

4 of 4 people found this review helpful

The Unfair Advantage Works When You Work It!

Would you consider the audio edition of The Unfair Advantage to be better than the print version?

As an auditory learner, yes (even though I've not read the print version).

What other book might you compare The Unfair Advantage to and why?

None come to mind but some NLP books I've read in the past are similar in content but this has a broader business applicable focus

Have you listened to any of Duane Lakin’s other performances before? How does this one compare?

No, so not applicable.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It was an informative and interesting "listen," and I've listened to it a couple of times already. I'd advise anyone who buys this to do the same in order to get a good feel for how it is personally applicable to them.

Any additional comments?

Duane delivered what he promised.

7 of 9 people found this review helpful

great book. ended up also getting ebook

turns out I'm kinesthetic so I also got the ebook to retain more. I'm in sales and I'm trying to incorporate what I learned

1 of 1 people found this review helpful

May need to re-listen

Finished it, but am not impressed... I also did take a long time to finish it, with too many interruptions to grasp the full sense of the book. it also contains exercises, that, if exercises may prove to make the experience a lot better. so for now, rating it at 3 stars. but I may have to relisten end to end and review again.

Should have a pdf with examples mentioned.

Should have a pdf with the examples mentioned in the text. Other than that the author is very good.

I have not reached the end yet but he also mentions an accompanying cd not sure if that is included.

Very practical and detailed book.

Not a fluff loaded book like so many others. Information pact with proven track record instructions.

Great tactics. Will Relisten to again but

Only gripe is the music is terrible. Narration is kind of robotic. Great intro to NLP in a selling environment.

I’ll listen to this again

This had good content and practice I am already using some of the techniques. I’ll star seeing more results as I talk to people and really hear the way they feel.

Highly Recomnend

Would you listen to The Unfair Advantage again? Why?

Yes, after listening to this book I always intended listening to it again. The content is so interesting and inspiring.

What was one of the most memorable moments of The Unfair Advantage?

Embedded commands and script writing.

Have you listened to any of Duane Lakin’s other performances? How does this one compare?

No