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The Small BIG
- Small Changes that Spark Big Influence
- Narrated by: Jay Villiers
- Length: 7 hrs and 30 mins
- Unabridged Audiobook
- Release date: 07-21-15
- Language: English
- Publisher: Audible Studios
Regular price: $15.98
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
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In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.
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5 out of 5 stars
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tools for the business!
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Summary of Influence: by Robert B. Cialdini | Includes Analysis
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- Unabridged
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Performance4 out of 5 stars 49
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Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Listeners can learn specific techniques to resist each.
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3 out of 5 stars
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you get what you pay for
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Predictably Irrational
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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5 out of 5 stars
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Well researched, well written, & well read
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- Unabridged
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Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.
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5 out of 5 stars
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Tempo is key! (1.25X)
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Publisher's Summary
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.
In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
More from the same
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- Demetri
- 11-17-16
Brilliant - practical and highly informative
A series of research based approaches to improve influence efforts. The return on investment in many of these strategies is off the charts !
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- MDRedwood
- 05-03-16
An excellent overview of persuasion
As it has been broken down Ito chunks, this book lends itself well to the audiobook format.
I've just finished it, and found the insights valuable to my field (Primary Care).
I will almost certainly listen again.
The only thing I think that could be improved would for the narrator to avoid trying to use accents. It doesn't add anything and, in my opinion, detracts from the material.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Joshua Gerrard
- 09-25-17
I finished this book today
The claims made in this book are actionable, and for the most part backed up by an apparent study (I guess you could check them if you’re cynical).
Even if you never use the contents, and given their wide applicability I think this is unlikely, the techniques and often counter-intuitive results are interesting at the very least.
I am glad I listened to it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michael Ede
- 09-09-17
Great book
Really enjoyed this, narration a bit slow but just increased speed and it was fine.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Edward R
- 06-23-17
Packed with great stuff
Another brilliant book packed with 50 influencing techniques. The only reason I've not given it another star is I'd have liked slightly more explanation of each technique or more examples.