-
The Small BIG
- Small Changes that Spark Big Influence
- Narrated by: Jay Villiers
- Length: 7 hrs and 30 mins
- Unabridged Audiobook
- Release date: 07-21-15
- Language: English
- Publisher: Audible Studios
Regular price: $15.98
People who bought this also bought...
-
Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 25 mins
- Unabridged
-
Overall4 out of 5 stars 858
-
Performance4 out of 5 stars 491
-
Story4 out of 5 stars 489
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
-
5 out of 5 stars
-
Not What I Expected
- By Tyler James Ellison on 06-02-09
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert Cialdini Ph.D.
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,996
-
Performance4.5 out of 5 stars 2,590
-
Story4.5 out of 5 stars 2,563
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
Influence
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,933
-
Performance4.5 out of 5 stars 5,091
-
Story4.5 out of 5 stars 5,038
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
-
4 out of 5 stars
-
Gulp, gulp: Here's my review
- By Jerry L. Cook on 04-10-18
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,389
-
Performance4.5 out of 5 stars 770
-
Story4.5 out of 5 stars 762
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
-
Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,262
-
Performance4.5 out of 5 stars 2,768
-
Story4.5 out of 5 stars 2,744
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
-
5 out of 5 stars
-
This book will change the way you see the world.
- By Dubito Ergo Sum on 02-18-15
-
Atomic Habits
- Tiny Changes, Remarkable Results
- By: James Clear
- Narrated by: James Clear
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall5 out of 5 stars 45
-
Performance5 out of 5 stars 40
-
Story5 out of 5 stars 40
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
-
5 out of 5 stars
-
Actionable insights you can start right now
- By Steffen on 10-17-18
-
Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 25 mins
- Unabridged
-
Overall4 out of 5 stars 858
-
Performance4 out of 5 stars 491
-
Story4 out of 5 stars 489
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
-
5 out of 5 stars
-
Not What I Expected
- By Tyler James Ellison on 06-02-09
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert Cialdini Ph.D.
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,996
-
Performance4.5 out of 5 stars 2,590
-
Story4.5 out of 5 stars 2,563
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
Influence
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,933
-
Performance4.5 out of 5 stars 5,091
-
Story4.5 out of 5 stars 5,038
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
-
4 out of 5 stars
-
Gulp, gulp: Here's my review
- By Jerry L. Cook on 04-10-18
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,389
-
Performance4.5 out of 5 stars 770
-
Story4.5 out of 5 stars 762
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
-
Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,262
-
Performance4.5 out of 5 stars 2,768
-
Story4.5 out of 5 stars 2,744
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
-
5 out of 5 stars
-
This book will change the way you see the world.
- By Dubito Ergo Sum on 02-18-15
-
Atomic Habits
- Tiny Changes, Remarkable Results
- By: James Clear
- Narrated by: James Clear
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall5 out of 5 stars 45
-
Performance5 out of 5 stars 40
-
Story5 out of 5 stars 40
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
-
5 out of 5 stars
-
Actionable insights you can start right now
- By Steffen on 10-17-18
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 2,013
-
Performance4 out of 5 stars 1,581
-
Story4 out of 5 stars 1,575
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
-
3 out of 5 stars
-
An overly long Nudge in the right direction
- By Jay on 06-08-13
-
Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- By: Carmen Simon
- Narrated by: Barbara Hawkins-Scott
- Length: 8 hrs and 28 mins
- Unabridged
-
Overall4 out of 5 stars 59
-
Performance4 out of 5 stars 54
-
Story4 out of 5 stars 54
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions.
-
2 out of 5 stars
-
poorly narrated
- By Kevin on 08-14-17
-
Win Bigly
- Persuasion in a World Where Facts Don't Matter
- By: Scott Adams
- Narrated by: Scott Adams
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,487
-
Performance4.5 out of 5 stars 1,369
-
Story4.5 out of 5 stars 1,356
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting.
-
3 out of 5 stars
-
I was not so persuaded
- By Ryan R. Wixom on 02-13-18
-
Exactly How to Sell
- The Sales Guide for Non-Sales Professionals
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 27
Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.
-
5 out of 5 stars
-
Exactly How to Sell Exactly What I Needed
- By Richard Gardner on 08-06-18
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,713
-
Performance4.5 out of 5 stars 3,174
-
Story4.5 out of 5 stars 3,144
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
4 out of 5 stars
-
Handful of Good Scripts
- By A. Yoshida on 05-28-18
-
Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- By: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrated by: Hank Bannister
- Length: 6 hrs and 11 mins
- Unabridged
-
Overall5 out of 5 stars 188
-
Performance5 out of 5 stars 171
-
Story5 out of 5 stars 169
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
-
5 out of 5 stars
-
This is one of the first books I recommend..
- By Jeff Celentano on 07-01-18
-
Measure What Matters
- By: John Doerr, Larry Page - foreword
- Narrated by: John Doerr, full cast
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,592
-
Performance4.5 out of 5 stars 1,371
-
Story4.5 out of 5 stars 1,362
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
5 out of 5 stars
-
Educational, inspirational, entertaining, ~dry..
- By James S. on 05-08-18
-
Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- By: Paul Smith
- Narrated by: Paul Smith
- Length: 7 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 298
-
Performance4.5 out of 5 stars 259
-
Story4.5 out of 5 stars 261
Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.
-
5 out of 5 stars
-
This book is not only simple but practical!
- By Kindle Customer on 02-22-17
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 9,044
-
Performance4.5 out of 5 stars 5,883
-
Story4.5 out of 5 stars 5,882
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
5 out of 5 stars
-
Well researched, well written, & well read
- By Stephen on 03-18-08
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- By: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall5 out of 5 stars 17,110
-
Performance5 out of 5 stars 15,220
-
Story5 out of 5 stars 15,084
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
5 out of 5 stars
-
Needs PDF companion file
- By John L. Pinkowski on 03-07-17
-
Clockwork
- Design Your Business to Run Itself
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 197
-
Performance5 out of 5 stars 179
-
Story5 out of 5 stars 177
Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It's possible. And it's easier than you think.
-
2 out of 5 stars
-
I didn’t want to finish the last hour
- By Amazon Customer on 09-22-18
-
When: The Scientific Secrets of Perfect Timing
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,108
-
Performance4.5 out of 5 stars 1,864
-
Story4.5 out of 5 stars 1,855
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
-
5 out of 5 stars
-
Fun. Enlightening. Fast Paced.
- By W. Brooks on 01-11-18
Publisher's Summary
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.
In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
More from the same
Author
What members say
Average Customer Ratings
Overall
-
5 out of 5 stars
-
5 Stars3
-
4 Stars0
-
3 Stars0
-
2 Stars0
-
1 Stars0
Performance
-
5 out of 5 stars
-
5 Stars3
-
4 Stars0
-
3 Stars0
-
2 Stars0
-
1 Stars0
Story
-
5 out of 5 stars
-
5 Stars3
-
4 Stars0
-
3 Stars0
-
2 Stars0
-
1 Stars0
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Demetri
- 11-17-16
Brilliant - practical and highly informative
A series of research based approaches to improve influence efforts. The return on investment in many of these strategies is off the charts !
1 of 1 people found this review helpful
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- MDRedwood
- 05-03-16
An excellent overview of persuasion
As it has been broken down Ito chunks, this book lends itself well to the audiobook format.
I've just finished it, and found the insights valuable to my field (Primary Care).
I will almost certainly listen again.
The only thing I think that could be improved would for the narrator to avoid trying to use accents. It doesn't add anything and, in my opinion, detracts from the material.
1 of 1 people found this review helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Joshua Gerrard
- 09-25-17
I finished this book today
The claims made in this book are actionable, and for the most part backed up by an apparent study (I guess you could check them if you’re cynical).
Even if you never use the contents, and given their wide applicability I think this is unlikely, the techniques and often counter-intuitive results are interesting at the very least.
I am glad I listened to it.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Michael Ede
- 09-09-17
Great book
Really enjoyed this, narration a bit slow but just increased speed and it was fine.
-
Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Edward R
- 06-23-17
Packed with great stuff
Another brilliant book packed with 50 influencing techniques. The only reason I've not given it another star is I'd have liked slightly more explanation of each technique or more examples.