The Small BIG
People who bought this also bought...
-
Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 948
-
Performance4 out of 5 stars 566
-
Story4 out of 5 stars 563
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
-
5 out of 5 stars
-
Not What I Expected
- By Tyler James Ellison on 06-02-09
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert Cialdini Ph.D.
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,015
-
Performance4.5 out of 5 stars 3,446
-
Story4.5 out of 5 stars 3,410
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 2,634
-
Performance4.5 out of 5 stars 2,133
-
Story4 out of 5 stars 2,121
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
-
2 out of 5 stars
-
Awfully awfully long
- By S. Greene on 05-02-09
-
Influence
- Science and Practice
- By: Robert B. Cialdini
- Narrated by: Robert Cialdini
- Length: 12 hrs and 24 mins
- Unabridged
-
Overall5 out of 5 stars 5
-
Performance5 out of 5 stars 5
-
Story5 out of 5 stars 5
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes".
-
Influence
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 9,731
-
Performance4.5 out of 5 stars 8,361
-
Story4.5 out of 5 stars 8,286
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
-
5 out of 5 stars
-
Eye Opening
- By ProudPapa34 on 01-08-17
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,534
-
Performance4.5 out of 5 stars 899
-
Story4.5 out of 5 stars 890
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
-
Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 948
-
Performance4 out of 5 stars 566
-
Story4 out of 5 stars 563
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
-
5 out of 5 stars
-
Not What I Expected
- By Tyler James Ellison on 06-02-09
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert Cialdini Ph.D.
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,015
-
Performance4.5 out of 5 stars 3,446
-
Story4.5 out of 5 stars 3,410
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 2,634
-
Performance4.5 out of 5 stars 2,133
-
Story4 out of 5 stars 2,121
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
-
2 out of 5 stars
-
Awfully awfully long
- By S. Greene on 05-02-09
-
Influence
- Science and Practice
- By: Robert B. Cialdini
- Narrated by: Robert Cialdini
- Length: 12 hrs and 24 mins
- Unabridged
-
Overall5 out of 5 stars 5
-
Performance5 out of 5 stars 5
-
Story5 out of 5 stars 5
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes".
-
Influence
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 9,731
-
Performance4.5 out of 5 stars 8,361
-
Story4.5 out of 5 stars 8,286
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
-
5 out of 5 stars
-
Eye Opening
- By ProudPapa34 on 01-08-17
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,534
-
Performance4.5 out of 5 stars 899
-
Story4.5 out of 5 stars 890
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
-
Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,809
-
Performance4.5 out of 5 stars 3,227
-
Story4.5 out of 5 stars 3,196
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
-
5 out of 5 stars
-
This book will change the way you see the world.
- By Dubito Ergo Sum on 02-18-15
-
Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- By: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 215
-
Performance4.5 out of 5 stars 179
-
Story4.5 out of 5 stars 179
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
-
5 out of 5 stars
-
Read this book first!!
- By DrJarom on 11-26-17
-
Consider This
- Moments in My Writing Life After Which Everything Was Different
- By: Chuck Palahniuk
- Narrated by: Chuck Palahniuk, Edoardo Ballerini
- Length: 5 hrs and 52 mins
- Unabridged
-
Overall5 out of 5 stars 184
-
Performance5 out of 5 stars 165
-
Story5 out of 5 stars 164
In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.
-
5 out of 5 stars
-
Poetic Justice
- By Dave Green on 01-20-20
-
Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- By: Carmen Simon
- Narrated by: Barbara Hawkins-Scott
- Length: 8 hrs and 28 mins
- Unabridged
-
Overall4 out of 5 stars 101
-
Performance4 out of 5 stars 96
-
Story4 out of 5 stars 95
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions.
-
2 out of 5 stars
-
poorly narrated
- By Kevin on 08-14-17
-
Exactly How to Sell
- The Sales Guide for Non-Sales Professionals
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 157
-
Performance4.5 out of 5 stars 134
-
Story4.5 out of 5 stars 130
Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.
-
5 out of 5 stars
-
Comprehensive and covers all the keys
- By Amazon Customer on 08-21-18
-
Loserthink
- How Untrained Brains Are Ruining America
- By: Scott Adams
- Narrated by: Scott Adams
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,202
-
Performance4.5 out of 5 stars 1,052
-
Story4.5 out of 5 stars 1,043
From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.
-
3 out of 5 stars
-
I like Scott Adams but..
- By jenna on 12-06-19
-
Win Bigly
- Persuasion in a World Where Facts Don't Matter
- By: Scott Adams
- Narrated by: Scott Adams
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,319
-
Performance4.5 out of 5 stars 2,117
-
Story4.5 out of 5 stars 2,101
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs.
-
5 out of 5 stars
-
Entertaining and Informative
- By Eric on 03-13-18
-
Hate Inc.
- Why Today's Media Makes Us Despise One Another
- By: Matt Taibbi
- Narrated by: Robert Fass
- Length: 11 hrs and 42 mins
- Unabridged
-
Overall5 out of 5 stars 133
-
Performance5 out of 5 stars 110
-
Story5 out of 5 stars 110
In this characteristically turbocharged new book, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. In the internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks.
-
5 out of 5 stars
-
outstanding insights /depth of dubject
- By ROBERT on 03-23-20
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- By: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 181
-
Performance4.5 out of 5 stars 165
-
Story4.5 out of 5 stars 163
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
-
4 out of 5 stars
-
Very insightful and actionable
- By Amazon Customer on 04-27-18
-
Staring Down the Wolf
- 7 Leadership Commitments That Forge Elite Teams
- By: Mark Divine
- Narrated by: Mark Divine
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall4.5 out of 5 stars 70
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 61
A leadership book by former Navy SEAL and New York Times best-selling author Mark Divine, Staring Down the Wolf focuses on harnessing the principles of purpose and discipline in life to achieve success. What does it take to command a team of elite individuals? It requires a commitment to seven key principles: Courage, Trust, Respect, Growth, Excellence, Resiliency, and Alignment. All of these are present in an elite team which commits to them deeply in order to forge the character worthy of uncommon success.
-
5 out of 5 stars
-
TRUE WARRIOR LEADER
- By Dr Gabrielle Lyon on 03-18-20
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 10,771
-
Performance4.5 out of 5 stars 7,370
-
Story4.5 out of 5 stars 7,351
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
5 out of 5 stars
-
Well researched, well written, & well read
- By Stephen on 03-18-08
-
Upstream
- The Quest to Solve Problems Before They Happen
- By: Dan Heath
- Narrated by: Dan Heath
- Length: 7 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 268
-
Performance5 out of 5 stars 230
-
Story4.5 out of 5 stars 230
New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?
-
5 out of 5 stars
-
Excellent overview of the power of prevention
- By Michael on 03-08-20
Publisher's Summary
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.
In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
More from the same
What members say
Average Customer Ratings
Overall
-
5 out of 5 stars
-
5 Stars3
-
4 Stars0
-
3 Stars0
-
2 Stars0
-
1 Stars0
Performance
-
5 out of 5 stars
-
5 Stars3
-
4 Stars0
-
3 Stars0
-
2 Stars0
-
1 Stars0
Story
-
5 out of 5 stars
-
5 Stars3
-
4 Stars0
-
3 Stars0
-
2 Stars0
-
1 Stars0
Reviews - Please select the tabs below to change the source of reviews.
-
Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Edward R
- 06-23-17
Packed with great stuff
Another brilliant book packed with 50 influencing techniques. The only reason I've not given it another star is I'd have liked slightly more explanation of each technique or more examples.
2 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Demetri
- 11-17-16
Excellent practical advice
A must read for anyone interested in being more persuasive. Filled with small and extremely powerful interventions that are based on validated research
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- MDRedwood
- 05-03-16
An excellent overview of persuasion
As it has been broken down Ito chunks, this book lends itself well to the audiobook format.
I've just finished it, and found the insights valuable to my field (Primary Care).
I will almost certainly listen again.
The only thing I think that could be improved would for the narrator to avoid trying to use accents. It doesn't add anything and, in my opinion, detracts from the material.
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Joshua Gerrard
- 09-25-17
I finished this book today
The claims made in this book are actionable, and for the most part backed up by an apparent study (I guess you could check them if you’re cynical).
Even if you never use the contents, and given their wide applicability I think this is unlikely, the techniques and often counter-intuitive results are interesting at the very least.
I am glad I listened to it.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Michael Ede
- 09-09-17
Great book
Really enjoyed this, narration a bit slow but just increased speed and it was fine.