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Publisher's Summary

The Science and Practice of Powerful Communication

This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program.

You will learn:

  • How to get the outcomes you want from your presentations
  • How to use power words & phrases
  • The powerful Post Negative Suggestion
  • How to create high energy
  • The secrets of power positioning (where, how to sit, stand when interacting with others)
  • Embedded commands
  • Hypernesia
  • Revivification
  • Behavioral Kinesiology
  • Managing others
  • Becoming a superstar: Manager, Salesperson or leader at any level
  • Methods used by many of the most successful salespeople, marketers, consultants, preachers, teachers, lawyers, and many more professions
  • Use/teach the most powerful forms of communication
  • For use with, or to corporations, institutions, professions
  • Creating powerful and remembered presentations and speeches

Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.

Power Linguistic Yohoisms

  • "The measure of all communication is the outcome achieved. If you are not receiving the outcome desired with your communication - change what you are doing."
  • "The common success factor in most great leaders is their ability to articulate their cause."
  • "Success in speaking can mostly be measured by how well did most of the listeners understand what was being said."
  • "The power of any idea can be measured by the degree of resistance it attracts."

©2002 Dave Yoho Associates (P)2002 Dave Yoho Associates

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Choose your words with intent.

What made the experience of listening to The Science and Practice of Powerful Communication the most enjoyable?

Your power to persuade and influence others comes down to your choice of words and your ability to actively listen. This is the lesson of The Science and Practice of Powerful Communication.

What did you like best about this story?

Filled with real world examples, this book provides you with an understanding of how the process of communication works in an upbeat and energetic way.

What about Dave Yoho’s performance did you like?

I came away with not only the tools to improve my communication skills, but also a desire to do so.

1 of 1 people found this review helpful

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Incredible Material

This is a very dry book, but the information is amazing. I wanted to return it because of how dull it is, but you could not ask for better material anywhere. The cut out the bull and give you incredible material.

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Wow!!...Is all I can say!

What made the experience of listening to The Science and Practice of Powerful Communication the most enjoyable?

There are concepts and techniques in this book that are modern and relevant yet backed by 50 years of sales experience!! I found it all to be super-useful and most importantly I was able to put the new knowledge into practice immediately. I plan to recommend this book to all my colleagues and sales co-workers. Don't miss out on this great information!!

What does Dave Yoho bring to the story that you wouldn’t experience if you just read the book?

Dave's a great orator. He made the information exciting, fresh and easy to listen to. I typed notes as I read so I went back and forth quite a bit. I plan to learn to deliver the material just like he did!

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me feel super-inspired and passionate about selling.

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An excellent resource for communcation

If you could sum up The Science and Practice of Powerful Communication in three words, what would they be?

Powerful
Dynamic
Comprehensive

What did you like best about this story?

The best part about this audio book is the real world examples of communication that you can apply to your everyday life. It is a resource that is highly applicable to situational encounters regardless of your job or level of learning.

What does Dave Yoho bring to the story that you wouldn’t experience if you just read the book?

Dave is an expert communicator that excels in delivering the content to you in a way that keeps you interested and motivated throughout the program.

If you were to make a film of this book, what would the tag line be?

Achieving the outcomes you desire through the power of communcation

Any additional comments?

This is more of a study course than an actual book. Take the time to process the wealth of information that is contained within and you will benefit significantly with improved outcomes in your communication.

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Great Product!

Packed with insightful information and easy to understand! I will definitely listen to it again.

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Powerful Knowledge

Awesome knowledge! Highly Recommend Anyone in the sales business or people business needs to read or listen to this!