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Growth Levers and How to Find Them
- Narrado por: Matt Lerner
- Duración: 2 h y 18 m
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Resumen del Editor
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process.
Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth. They are unique to each startup; they’re seldom obvious. They come from specific unexpected customer insights, and cut across organizational functions.
In this book you’ll get a process to find your big growth levers:
- Map your growth model to find points of leverage where you can focus for the greatest impact
- Uncover your customers' unconscious biases and triggers
- Find your prospects at their moment of highest need
- Discover the exact words to explain your value clearly to customers
- Run experiments and use data to find the most impactful work
- Run growth sprints to push the pace and quality of learning and execution
- Shift the team from perfectionism to a scrappy bold mindset
Matt Lerner and his team have helped over 200 startups find their big growth levers as the founder of SYSTM. Previously, he was on the early growth team at PayPal, a partner at a Silicon Valley VC fund, and a past guest lecturer at Stanford Business School.
This book shares the framework that Matt and his team have used to help over 200 seed-stage startups grow as much as 100X. It’s packed with examples and clear, step-by-step instructions.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Reseñas de la Crítica
"What every founder needs to know about marketing - read this before you hire a Head of Growth." - Sean Ellis, Author, Hacking Growth
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 8 h y 56 m
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
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The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- De: Patrick M. Lencioni
- Narrado por: Stephen Hoye
- Duración: 5 h y 3 m
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- De Andrea en 09-05-16
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Girl, Stop Apologizing (Audible Exclusive Edition)
- A Shame-Free Plan for Embracing and Achieving Your Goals
- De: Rachel Hollis
- Narrado por: Rachel Hollis
- Duración: 8 h y 10 m
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Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, number-one New York Times best-selling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people - whether as wife, mother, daughter, or employee....
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girl, listen.
- De Johanna en 03-08-19
De: Rachel Hollis
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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Sales Pitch
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World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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No Bullsh*t Strategy
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What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.
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A fantastic listen (or read)
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Product-Led Growth
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
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Obviously Awesome
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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The SaaS Playbook
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Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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Solid
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Sales Pitch
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World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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A very well articulated approach to turn positioning foundations (from Obviously Awesome) into an actionable sales tool.
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
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No Bullsh*t Strategy
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What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.
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A fantastic listen (or read)
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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Obviously Awesome
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
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The SaaS Playbook
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Solid
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Buy Then Build
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- Narrado por: Roger Wayne
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Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.
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Don’t Pass on Reading This Book
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- De: Noah Kagan, Tahl Raz - contributor
- Narrado por: Noah Kagan
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The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Bought two copies
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Choose Your Enemies Wisely
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- Narrado por: Patrick Bet-David
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You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.
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Business planning for all
- De tyler pereira en 12-29-23
De: Patrick Bet-David, y otros
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Read Write Own
- Building the Next Era of the Internet
- De: Chris Dixon
- Narrado por: Robert Petkoff, Chris Dixon
- Duración: 8 h y 9 m
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The internet of today is a far cry from its early promise of a decentralized, democratic network of innovation, connection, and freedom. In the past decade, it has fallen almost entirely under the control of a very small group of companies like Apple, Google, and Facebook. In Read Write Own, tech visionary Chris Dixon argues that the dream of an open network for fostering creativity and entrepreneurship doesn’t have to die and can, in fact, be saved with blockchain networks.
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Great intro to why you should care about blockchain tech.
- De EJ en 03-11-24
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Great content littered with filthy language
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De: Alex Hormozi
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
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De: Donald Miller
Lo que los oyentes dicen sobre Growth Levers and How to Find Them
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Kristen
- 02-28-24
Roadmap to growth
Matt does an excellent job of breaking down the Herculean task of finding what drives growth for startups.
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- Anonymous User
- 01-30-24
A must-read for anyone in the startup world
I just finished "Growth Levers"! 🌟 It's not just a book; it's a masterclass in identifying and executing strategic growth opportunities for startups.
Having had the pleasure of meeting Matt in London for a quick chat, I can attest to the depth of his expertise and his genuine commitment to fostering startup growth. The book brilliantly distills years of experience and insights, offering actionable steps that are both innovative and grounded in real-world examples.
The concepts around focusing on those critical growth levers and the idea that a small fraction of efforts can drive the majority of growth are particularly resonant. It's a perspective that I, and surely many others in the startup ecosystem, will find invaluable.
Kudos to Matt for sharing his wisdom and experiences. This book is a must-read for anyone in the startup world looking to push the boundaries of growth and success.📈💡
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- Renan
- 02-28-24
One of the best in startup area
A wrap up of the best in class methods to apply. I made my team buy this audible and they told me is way better then listen a podcast
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