The Online Marketplace Advantage
Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Online Marketplace Advantage
Compra ahora por $17.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Shawn Compton
Acerca de esta escucha
Revolutionize your business with the power of marketplaces
In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.
Through dozens of case studies, real-word examples, and proprietary marketplace research, you'll learn:
- How to turn the marketplace model into your business's competitive advantage
- The make-or-break decisions for launching an industry-leading enterprise marketplace fast
- The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers
With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth—permanently.
©2023 John Wiley & Sons, Inc. (P)2023 Ascent AudioLos oyentes también disfrutaron...
-
Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 296
-
Narración:4.5 out of 5 stars 235
-
Historia4.5 out of 5 stars 234
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
5 out of 5 stars
-
A must read!
- De marianella en 12-01-20
De: Wes Bush
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General5 out of 5 stars 8,602
-
Narración:5 out of 5 stars 7,476
-
Historia5 out of 5 stars 7,469
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
4 out of 5 stars
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 738
-
Narración:4.5 out of 5 stars 577
-
Historia4.5 out of 5 stars 569
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Belonging Rules
- Five Crucial Actions That Build Unity and Foster Performance
- De: Brad Deutser
- Narrado por: Brad Deutser
- Duración: 8 h y 2 m
- Versión completa
-
General5 out of 5 stars 1
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
Leaders have an unprecedented opportunity to overcome the great disconnect between employers and employees by inviting individuals to become part of something bigger than themselves—to belong. Belonging Rules gives leaders the tools, knowledge, and confidence to harness belonging to address the workplace’s most critical challenges.
De: Brad Deutser
-
Same as Ever
- A Guide to What Never Changes
- De: Morgan Housel
- Narrado por: Chris Hill
- Duración: 5 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 1,325
-
Narración:5 out of 5 stars 1,225
-
Historia4.5 out of 5 stars 1,225
Every investment plan under the sun is, at best, an informed speculation of what may happen in the future, based on a systematic extrapolation from the known past. Same as Ever reverses the process, inviting us to identify the many things that never, ever change. With his usual elan, Morgan Housel presents a master class on optimizing risk, seizing opportunity, and living your best life. Through a sequence of engaging stories and pithy examples, he shows how we can use our newfound grasp of the unchanging to see around corners.
-
3 out of 5 stars
-
Beautifully Succinct Summary of Others Original Ideas
- De Mitch en 11-09-23
De: Morgan Housel
-
Burn the Boats
- Toss Plan B Overboard and Unleash Your Full Potential
- De: Matt Higgins
- Narrado por: Matt Higgins
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 232
-
Narración:4.5 out of 5 stars 207
-
Historia4.5 out of 5 stars 206
Listen to the book that has inspired thousands of people around the world to pursue their Plan A—making bold career moves, launching dream businesses, fleeing toxic relationships, and silencing the naysayers. Feel like you’re always settling for Plan B? Have big goals but something—or someone—is holding you back? There is a counterintuitive but effective strategy used throughout recorded history to overcome impossible odds and achieve breakout success: Eliminate any thoughts of retreat.
-
2 out of 5 stars
-
Title is all you need.
- De T. Lowe en 02-18-23
De: Matt Higgins
-
Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 296
-
Narración:4.5 out of 5 stars 235
-
Historia4.5 out of 5 stars 234
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
5 out of 5 stars
-
A must read!
- De marianella en 12-01-20
De: Wes Bush
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General5 out of 5 stars 8,602
-
Narración:5 out of 5 stars 7,476
-
Historia5 out of 5 stars 7,469
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
4 out of 5 stars
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 738
-
Narración:4.5 out of 5 stars 577
-
Historia4.5 out of 5 stars 569
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Belonging Rules
- Five Crucial Actions That Build Unity and Foster Performance
- De: Brad Deutser
- Narrado por: Brad Deutser
- Duración: 8 h y 2 m
- Versión completa
-
General5 out of 5 stars 1
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
Leaders have an unprecedented opportunity to overcome the great disconnect between employers and employees by inviting individuals to become part of something bigger than themselves—to belong. Belonging Rules gives leaders the tools, knowledge, and confidence to harness belonging to address the workplace’s most critical challenges.
De: Brad Deutser
-
Same as Ever
- A Guide to What Never Changes
- De: Morgan Housel
- Narrado por: Chris Hill
- Duración: 5 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 1,325
-
Narración:5 out of 5 stars 1,225
-
Historia4.5 out of 5 stars 1,225
Every investment plan under the sun is, at best, an informed speculation of what may happen in the future, based on a systematic extrapolation from the known past. Same as Ever reverses the process, inviting us to identify the many things that never, ever change. With his usual elan, Morgan Housel presents a master class on optimizing risk, seizing opportunity, and living your best life. Through a sequence of engaging stories and pithy examples, he shows how we can use our newfound grasp of the unchanging to see around corners.
-
3 out of 5 stars
-
Beautifully Succinct Summary of Others Original Ideas
- De Mitch en 11-09-23
De: Morgan Housel
-
Burn the Boats
- Toss Plan B Overboard and Unleash Your Full Potential
- De: Matt Higgins
- Narrado por: Matt Higgins
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 232
-
Narración:4.5 out of 5 stars 207
-
Historia4.5 out of 5 stars 206
Listen to the book that has inspired thousands of people around the world to pursue their Plan A—making bold career moves, launching dream businesses, fleeing toxic relationships, and silencing the naysayers. Feel like you’re always settling for Plan B? Have big goals but something—or someone—is holding you back? There is a counterintuitive but effective strategy used throughout recorded history to overcome impossible odds and achieve breakout success: Eliminate any thoughts of retreat.
-
2 out of 5 stars
-
Title is all you need.
- De T. Lowe en 02-18-23
De: Matt Higgins
-
How Far Do You Want to Go?
- Lessons from a Common-Sense Billionaire
- De: John Catsimatidis
- Narrado por: Barry Abrams
- Duración: 8 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 20
-
Narración:4.5 out of 5 stars 17
-
Historia4.5 out of 5 stars 17
Born on the small Greek island of Nisyros, John Catsimatidis immigrated to the States with his family and quickly became a true New Yorker, raised in Harlem. He went to school by day and worked in a small grocery store by night to help his parents pay the bills until, just eight credits short of graduating from New York University, he opted to work in the grocery business full-time. Today, that grocery business has become the Red Apple Group, a conglomerate with interests in energy, real estate, aviation, baseball, entertainment, and media.
-
4 out of 5 stars
-
Interesting life story
- De Ashley Gkionis en 03-13-24
-
Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
-
General4 out of 5 stars 404
-
Narración:4.5 out of 5 stars 344
-
Historia4 out of 5 stars 343
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
-
1 out of 5 stars
-
Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
-
Working Backwards
- Insights, Stories, and Secrets from Inside Amazon
- De: Colin Bryar, Bill Carr
- Narrado por: Bill Carr, Colin Bryar, Robert Petkoff
- Duración: 10 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 897
-
Narración:5 out of 5 stars 729
-
Historia4.5 out of 5 stars 719
Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.
-
2 out of 5 stars
-
Look elsewhere to learn about Amazon.
- De JPLFC2002 en 03-19-21
De: Colin Bryar, y otros
-
The Cold Start Problem
- How to Start and Scale Network Effects
- De: Andrew Chen
- Narrado por: Andrew Chen
- Duración: 10 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 730
-
Narración:4.5 out of 5 stars 587
-
Historia4.5 out of 5 stars 583
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
4 out of 5 stars
-
Great high level summary. More unique insights wanted.
- De Roman en 12-09-21
De: Andrew Chen
-
I’m Just Saying
- A Guide to Maintaining Civil Discourse in an Increasingly Divided World
- De: Milan Kordestani
- Narrado por: Milan Kordestani
- Duración: 6 h y 9 m
- Versión completa
-
General4 out of 5 stars 4
-
Narración:4.5 out of 5 stars 4
-
Historia5 out of 5 stars 4
Author Milan Kordestani shows us that although challenging conversations can be unpleasant, they can also help us grow. Sometimes, people inspire us to change how we speak, making us better communicators in the process as we search to find common ground with those with whom we disagree. Kordestani uses contemporary case studies and personal experience to teach listeners how to have constructive conversations by engaging in civil discourse—the idea that good-faith actors can reach consensus on any opinion-based disagreement.
-
5 out of 5 stars
-
Articulate, vulnerable, and illuminating
- De Marcia en 04-25-23
De: Milan Kordestani
-
Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- De: Dan Martell
- Narrado por: Dan Martell
- Duración: 8 h y 4 m
- Versión completa
-
General5 out of 5 stars 1,074
-
Narración:5 out of 5 stars 971
-
Historia5 out of 5 stars 972
How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
-
5 out of 5 stars
-
From Pain Line to Peace: This Book 📕 is My Escape Route to Time Freedom”
- De dayana en 09-18-24
De: Dan Martell
-
The Geek Way
- The Radical Mindset That Drives Extraordinary Results
- De: Andrew McAfee
- Narrado por: Andrew McAfee, Sean Patrick Hopkins
- Duración: 10 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 56
-
Narración:4.5 out of 5 stars 49
-
Historia4.5 out of 5 stars 49
What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems and embrace unconventional solutions. McAfee shows how the geeks have created a new culture based around four norms: science, ownership, speed, and openness. The geek way seems odd at first. It's not deferential to experts, fond of planning and process, afraid of mistakes, or obsessed with "winning." But it explains everything from why Montessori babies turn out to be creative tinkerers to how newcomers are disrupting industry after industry (and still just getting started).
-
5 out of 5 stars
-
The geek way is one of many way!
- De Butler187 en 11-20-24
De: Andrew McAfee
-
The Four Factors of Trust (1st Edition)
- How Organizations Can Earn Lifelong Loyalty
- De: Ashley Reichheld, Amelia Dunlop - contributor
- Narrado por: Leanne Woodward
- Duración: 7 h y 43 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.
-
5 out of 5 stars
-
The perfect companion to the printed book
- De Fernand Zuili en 04-06-23
De: Ashley Reichheld, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 1,284
-
Narración:4.5 out of 5 stars 1,006
-
Historia4 out of 5 stars 1,001
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
2 out of 5 stars
-
Outdated
- De Rebecca Savage en 01-05-15
-
Starting a Business QuickStart Guide
- The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
- De: Ken Colwell PhD MBA
- Narrado por: Ken Colwell PhD MBA
- Duración: 7 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 226
-
Narración:4.5 out of 5 stars 194
-
Historia4.5 out of 5 stars 191
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
-
2 out of 5 stars
-
Decent content but speedy narrator
- De Maryam Fayyazi en 12-22-20
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 435
-
Narración:4.5 out of 5 stars 340
-
Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
-
General4 out of 5 stars 250
-
Narración:4.5 out of 5 stars 212
-
Historia4 out of 5 stars 209
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
4 out of 5 stars
-
informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
Lo que los oyentes dicen sobre The Online Marketplace Advantage
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total3 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia3 out of 5 stars
- Jeslyn
- 02-10-25
More of a sales pitch than a how to
This book is tailored to companies already established and to convincing shareholders that marketplaces are a good idea. I was hoping for more guidance on how to think about challenges questions and technology.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña