The Online Marketplace Advantage

Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

De: Adrien Nussenbaum, Philippe Corrot

Narrado por: Shawn Compton

Revolutionize your business with the power of marketplaces

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research, you'll learn:

- How to turn the marketplace model into your business's competitive advantage

- The make-or-break decisions for launching an industry-leading enterprise marketplace fast

- The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth—permanently.

©2023 John Wiley & Sons, Inc. (P)2023 Ascent Audio

More of a sales pitch than a how to

This book is tailored to companies already established and to convincing shareholders that marketplaces are a good idea. I was hoping for more guidance on how to think about challenges questions and technology.