The Metail Economy
6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
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The Metail Economy
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Narrado por:
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Zachary Johnson
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De:
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Joel Bines
Acerca de esta escucha
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy
Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers—"Me's"—have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.
From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.
Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail marketplace:
- Curation
- Customization
- Category Expertise
- Cost
- Convenience
- Community
Bines explains why you shouldn’t pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers—and focus your efforts accordingly.
Whether you’re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer—and this groundbreaking book will show you how.
©2022 Joel Bines (P)2022 Spotify AudiobooksLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre The Metail Economy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- A. Wolf
- 10-07-23
Tremendous style insight into a secret revolution
Joel provides excellent insight into the retail world. To say that the retail model has been upset over the last couple decades would be an understatement. Some of the logic is just common sense but feels like it was forgotten by companies suffering from a digitalization myopia. Joel also imparts wisdom only born from years of on the ground experience.
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