-
The Hype Handbook
- 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
- Narrated by: Derek Shoales
- Length: 4 hrs and 58 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
The Hype Handbook
Buy for $13.75
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 39
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
5 out of 5 stars
-
Excellent
- By Skywalker on 05-17-23
By: Dan Gingiss
-
Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- By: Stan Phelps, David Rendall
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 15
-
Performance5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
-
5 out of 5 stars
-
One of the Most Impactful Business Books I've Read
- By Michael S. Blake on 11-06-21
By: Stan Phelps, and others
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,259
-
Performance5 out of 5 stars 2,141
-
Story5 out of 5 stars 2,138
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
What's in It for Them?
- 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 179
-
Performance4.5 out of 5 stars 163
-
Story4.5 out of 5 stars 164
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
-
1 out of 5 stars
-
Classic example of an expert who can't teach
- By S.A. on 02-02-23
By: Joe Polish
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 18,179
-
Performance5 out of 5 stars 16,777
-
Story5 out of 5 stars 16,715
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 249
-
Performance4.5 out of 5 stars 214
-
Story4.5 out of 5 stars 214
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
-
1 out of 5 stars
-
Worse version of a book that’s already been written
- By Chris B on 12-31-21
By: Dorie Clark
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 39
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
5 out of 5 stars
-
Excellent
- By Skywalker on 05-17-23
By: Dan Gingiss
-
Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- By: Stan Phelps, David Rendall
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 15
-
Performance5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
-
5 out of 5 stars
-
One of the Most Impactful Business Books I've Read
- By Michael S. Blake on 11-06-21
By: Stan Phelps, and others
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,259
-
Performance5 out of 5 stars 2,141
-
Story5 out of 5 stars 2,138
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
What's in It for Them?
- 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 179
-
Performance4.5 out of 5 stars 163
-
Story4.5 out of 5 stars 164
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
-
1 out of 5 stars
-
Classic example of an expert who can't teach
- By S.A. on 02-02-23
By: Joe Polish
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 18,179
-
Performance5 out of 5 stars 16,777
-
Story5 out of 5 stars 16,715
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 249
-
Performance4.5 out of 5 stars 214
-
Story4.5 out of 5 stars 214
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
-
1 out of 5 stars
-
Worse version of a book that’s already been written
- By Chris B on 12-31-21
By: Dorie Clark
-
Renegade Marketing
- 12 Steps to Building Unbeatable B2B Brands
- By: Drew Neisser
- Narrated by: Drew Neisser
- Length: 6 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 8
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
-
5 out of 5 stars
-
Most straightforward framework I have heard so far
- By TheBeardAbides on 12-07-21
By: Drew Neisser
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,055
-
Performance5 out of 5 stars 10,267
-
Story4.5 out of 5 stars 10,196
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 381
-
Performance4.5 out of 5 stars 298
-
Story4.5 out of 5 stars 294
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 1,356
-
Performance5 out of 5 stars 1,167
-
Story4.5 out of 5 stars 1,148
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
2 out of 5 stars
-
Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
-
Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 891
-
Performance5 out of 5 stars 755
-
Story5 out of 5 stars 750
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
-
Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,787
-
Performance4.5 out of 5 stars 5,005
-
Story4.5 out of 5 stars 4,999
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
4 out of 5 stars
-
Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 604
-
Performance4.5 out of 5 stars 467
-
Story4.5 out of 5 stars 459
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,044
-
Performance4.5 out of 5 stars 1,671
-
Story4.5 out of 5 stars 1,659
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
The Art of Loving
- By: Erich Fromm
- Narrated by: Nathan McMillan
- Length: 3 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 407
-
Performance4 out of 5 stars 313
-
Story4 out of 5 stars 315
Most of us are unable to develop our capacities for love on the only level that really counts — a love that is compounded of maturity, self-knowledge, and courage. Learning to love, like other arts, demands practice and concentration. Even more than any other art, it demands genuine insight and understanding.
-
2 out of 5 stars
-
How this book got such good marks is beyond me.
- By Wyson store on 10-31-20
By: Erich Fromm
-
Speak with No Fear: Go from a Nervous, Nauseated, and Sweaty Speaker to an Excited, Energized, and Passionate Presenter
- By: Mike Acker
- Narrated by: Mike Acker
- Length: 2 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 294
-
Performance4.5 out of 5 stars 257
-
Story4.5 out of 5 stars 254
Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.
-
5 out of 5 stars
-
Great advice and great stories!
- By ElleBee on 11-13-19
By: Mike Acker
-
Put Your Ass Where Your Heart Wants to Be
- By: Steven Pressfield
- Narrated by: Steven Pressfield
- Length: 1 hr and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 643
-
Performance5 out of 5 stars 555
-
Story5 out of 5 stars 552
Are you losing your "war of art"? Are you being defeated by a tendency to procrastination, self-doubt, fear, distraction, and perfectionism? Are you self-sabotaging your loftiest artistic entrepreneurial dreams? The antidote is in nine words: Put your ass where your heart wants to be. Can you shift your artistic identity—your "ass"—from the shallow, fearful, superficial ego to the wise, loving, fearless self? Can you commit to your dream for the long haul and for keeps? Steven Pressfield delivers the tough-love inspiration to help you make this life-altering transformation.
-
1 out of 5 stars
-
Motivational speech?
- By Monty on 01-30-23
-
The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 416
-
Performance5 out of 5 stars 349
-
Story4.5 out of 5 stars 346
Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
-
2 out of 5 stars
-
Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
Publisher's summary
Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.
Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.
In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: attract attention from people who matter; create a community of acolytes to further your cause; create an atmosphere of curiosity and intrigue; sell your message with the skill of a master; and create a step-by-step "manifesto". Citing the latest research in psychology, sociology, and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques - and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.
Related to this topic
-
Wanting
- The Power of Mimetic Desire in Everyday Life
- By: Luke Burgis
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 789
-
Performance4.5 out of 5 stars 666
-
Story4.5 out of 5 stars 663
Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
-
5 out of 5 stars
-
One of the most important books you'll ever read
- By chris boutte on 06-14-21
By: Luke Burgis
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall3.5 out of 5 stars 155
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
-
One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 50
-
Performance4.5 out of 5 stars 42
-
Story4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
-
5 out of 5 stars
-
One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 37
-
Performance4.5 out of 5 stars 30
-
Story4.5 out of 5 stars 30
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
-
FOREsight
- Awaken Curiosity. Cultivate Wisdom. Discover the Abundant Future
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 33 mins
- Unabridged
-
Overall5 out of 5 stars 21
-
Performance5 out of 5 stars 18
-
Story5 out of 5 stars 18
Following his first two ground-breaking books, What’s Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing - HINDsight, PLAINsight, INsight and FOREsight - we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives listeners the opportunity to peer into what that future could be and ask the types of questions that will allow us to embrace it with optimism.
-
5 out of 5 stars
-
Driven, Distinct, Delightful!
- By Anonymous User on 01-03-20
By: John Sanei
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Wanting
- The Power of Mimetic Desire in Everyday Life
- By: Luke Burgis
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 789
-
Performance4.5 out of 5 stars 666
-
Story4.5 out of 5 stars 663
Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
-
5 out of 5 stars
-
One of the most important books you'll ever read
- By chris boutte on 06-14-21
By: Luke Burgis
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall3.5 out of 5 stars 155
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
-
One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 50
-
Performance4.5 out of 5 stars 42
-
Story4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
-
5 out of 5 stars
-
One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 37
-
Performance4.5 out of 5 stars 30
-
Story4.5 out of 5 stars 30
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
-
FOREsight
- Awaken Curiosity. Cultivate Wisdom. Discover the Abundant Future
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 33 mins
- Unabridged
-
Overall5 out of 5 stars 21
-
Performance5 out of 5 stars 18
-
Story5 out of 5 stars 18
Following his first two ground-breaking books, What’s Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing - HINDsight, PLAINsight, INsight and FOREsight - we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives listeners the opportunity to peer into what that future could be and ask the types of questions that will allow us to embrace it with optimism.
-
5 out of 5 stars
-
Driven, Distinct, Delightful!
- By Anonymous User on 01-03-20
By: John Sanei
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 62
-
Performance4.5 out of 5 stars 51
-
Story4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- By Damien Baldwin on 08-19-15
By: Frans Johansson
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
5 out of 5 stars
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 93
-
Performance5 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
-
5 out of 5 stars
-
Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 26,873
-
Performance4.5 out of 5 stars 22,826
-
Story4.5 out of 5 stars 22,679
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- By: Jonathan Fields
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 23 mins
- Unabridged
-
Overall4 out of 5 stars 113
-
Performance3.5 out of 5 stars 91
-
Story4 out of 5 stars 91
Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
-
2 out of 5 stars
-
Distracting Narration
- By Mike on 01-03-12
By: Jonathan Fields
-
Risky Is the New Safe
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 129
-
Performance4.5 out of 5 stars 119
-
Story4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
-
5 out of 5 stars
-
Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
-
Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 64
-
Performance4.5 out of 5 stars 59
-
Story4.5 out of 5 stars 58
After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
-
5 out of 5 stars
-
Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
By: Srinivas Rao
-
Your Stand Is Your Brand
- How Deciding “Who to Be” (Not “What to Do”) Will Revolutionize Your Business
- By: Patrick Gentempo
- Narrated by: Patrick Gentempo
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall5 out of 5 stars 66
-
Performance5 out of 5 stars 56
-
Story5 out of 5 stars 56
"What do I need to do?" It's almost always the wrong question that an entrepreneur asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?"
-
5 out of 5 stars
-
Time for a More Meaningful Stand in Life
- By AURunner on 04-04-20
By: Patrick Gentempo
-
The Spark and the Grind
- Ignite the Power of Disciplined Creativity
- By: Erik Wahl
- Narrated by: Erik Wahl, Tasha Wahl
- Length: 5 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 30
-
Story4.5 out of 5 stars 30
Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
-
4 out of 5 stars
-
Worth reading!
- By june d barnard on 06-01-18
By: Erik Wahl
-
Hustle
- The Power to Charge Your Life with Money, Meaning, and Momentum
- By: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrated by: Brian Sutherland
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 139
-
Performance4.5 out of 5 stars 121
-
Story4.5 out of 5 stars 120
Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
-
5 out of 5 stars
-
Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
-
Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
- Narrated by: John Allen Nelson
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 353
-
Performance4.5 out of 5 stars 283
-
Story4 out of 5 stars 281
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
-
4 out of 5 stars
-
Useful approach, not for everyone
- By Tad Davis on 08-15-11
By: Peter Sims
-
Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 132
-
Performance4.5 out of 5 stars 114
-
Story4.5 out of 5 stars 113
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
-
2 out of 5 stars
-
All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
People who viewed this also viewed...
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,088
-
Performance4.5 out of 5 stars 1,358
-
Story4.5 out of 5 stars 1,354
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
-
The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 249
-
Performance4.5 out of 5 stars 214
-
Story4.5 out of 5 stars 214
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
-
1 out of 5 stars
-
Worse version of a book that’s already been written
- By Chris B on 12-31-21
By: Dorie Clark
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,404
-
Performance4.5 out of 5 stars 5,010
-
Story4.5 out of 5 stars 4,965
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
2 out of 5 stars
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 39
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
5 out of 5 stars
-
Excellent
- By Skywalker on 05-17-23
By: Dan Gingiss
-
Renegade Marketing
- 12 Steps to Building Unbeatable B2B Brands
- By: Drew Neisser
- Narrated by: Drew Neisser
- Length: 6 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 8
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
-
5 out of 5 stars
-
Most straightforward framework I have heard so far
- By TheBeardAbides on 12-07-21
By: Drew Neisser
-
Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- By: Stan Phelps, David Rendall
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 15
-
Performance5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
-
5 out of 5 stars
-
One of the Most Impactful Business Books I've Read
- By Michael S. Blake on 11-06-21
By: Stan Phelps, and others
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,088
-
Performance4.5 out of 5 stars 1,358
-
Story4.5 out of 5 stars 1,354
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
-
The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 249
-
Performance4.5 out of 5 stars 214
-
Story4.5 out of 5 stars 214
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
-
1 out of 5 stars
-
Worse version of a book that’s already been written
- By Chris B on 12-31-21
By: Dorie Clark
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,404
-
Performance4.5 out of 5 stars 5,010
-
Story4.5 out of 5 stars 4,965
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
2 out of 5 stars
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 39
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
5 out of 5 stars
-
Excellent
- By Skywalker on 05-17-23
By: Dan Gingiss
-
Renegade Marketing
- 12 Steps to Building Unbeatable B2B Brands
- By: Drew Neisser
- Narrated by: Drew Neisser
- Length: 6 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 8
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
-
5 out of 5 stars
-
Most straightforward framework I have heard so far
- By TheBeardAbides on 12-07-21
By: Drew Neisser
-
Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- By: Stan Phelps, David Rendall
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 15
-
Performance5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
-
5 out of 5 stars
-
One of the Most Impactful Business Books I've Read
- By Michael S. Blake on 11-06-21
By: Stan Phelps, and others
What listeners say about The Hype Handbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Danielle
- 03-13-24
Absolutely fantastic!
Michael does an incredible job of breaking down exactly how the best of the best produce hype. He gives practical and useful advice you can start using immediately!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- H.B.
- 01-27-24
a fresh perspective on old news
The book is well-written and flows well. The main idea (EG there are con-people out there to get us at the first opportunity) is perhaps stale, but this book adds a fresh perspective. Of course, many examples are trite (EG Scientology/Moonies) but relevant nonetheless. It's not rocket science, but then how do we explain the multi-billionaire industry of confidence trickery (from online dating to would-be religious gurus)? If it's that simple to spot, why are most of us bruised? This books forewarns us: disregard at your peril!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall2 out of 5 stars
-
Performance5 out of 5 stars
-
Story2 out of 5 stars
- BKH
- 02-03-23
Just another pop psychology book
While it does contain some useful (if perhaps obvious) points, in the end this is just another mediocre pop psychology book. With skin-deep research and tired, dubious examples (Richard Branson, Andy Warhol, Scientology, Tony Robins), you constantly feel like you’re just a word-count distance from a BuzzFeed article.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!