The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market

By: Michael Mogill

Narrated by: Nick Chaiman

Length: 5 hrs and 54 mins

Publisher's summary

These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Like it or not, the best cases go to the best marketers. With The Game Changing Attorney, you'll not only become a better marketer, but you'll also learn actionable strategies to help you break through the noise, gain your ideal client's attention, and dominate the competition.

©2018 Michael Mogill (P)2018 Michael Mogill

great book

Outstanding read. Helped understand how to market my brand and think like a business owner.

Great listen!

Michael knows his stuff and can really help you take your business to the next level. Great listen and plan to listen many more times!

Only read if you are ready to do something

Truth be told - I usually don’t write reviews. But this book is solid. So much is changing in the legal industry and attorneys can either adapt with the times or perish. Plus it can be hard out there as a small firm trying to really do good for your community.

We all know how valuable it can be to have some one who knows the law be with your during your legal battles. It is just as valuable to have someone with you to help you run an effect business and marketing strategy. So attorneys can get back to what they do best & be incredible lawyers.

But if you are not ready to make a change & do good for your community then don’t start this book

phenomenal

For those who apply the gems within this book... it will change the game for your firm in a big way

Strategies for attorneys

The success that Michael Mogill and his company, Crisp Video, have achieved in the legal marketing industry in just a few short years is nothing short of amazing. The Game Changing Attorney is a great read for any attorney who wants to step up their game. Michael outlines strategies for attorneys that will help their marketing efforts in an easy to listen to style.

Insightful!

Michael made a compelling case on the power of video storytelling not just law firms but any business. It shows you how your story is your company's superpower and differentiator.

Great!!

Definitely a great book. Truly enjoyed! Very informative and full of great advice! Highly recommend.

Great insight into what not to do

It is good to know what you should not do with video marketing. I was grateful to learn how the wrong kind of video can hurt you.

Perfect for ANY Attorney Who Wants to STAND OUT!

Reading this book and putting its tools into practice will undoubtedly set you and your law firm at the top of your target client's mind in your market. The author puts forth thorough, evidence-backed strategies that may seem somewhat common sense, however when executed correctly and in conjunction with all his recommendations, it is easy to see why those who follow this guide have unbounded success. Each of the components in this book is delivered with real-life examples that support and foster exactly why they are independently important to a law firm's marketing message and crucial for attorneys and law firms who are looking to stand out above the rest as the obvious choice in their market. Regardless of the type of law practiced, these strategies will get you ahead of your competition.

The Permanent Voice on Your Shoulder

Michael Mogill tells the truth about legal marketing. News flash - it's not what you'll hear from a Bar Association or the old guard of your local area. Attorneys are taught nothing about marketing in law school. Even in practice, senior attorneys have little time to teach the associates or junior partners how to build their own book of business. Make no mistake, you can be the best, most proficient, and certified attorney in any specialty you choose. If no one knows about you though, you'll be wondering how to put food on your table. The marketplace is swamped with businesses attempting to get your attention. How can you compete?

In this book, Michael tells you how much of an advantage you have with the Internet. There is no panacea. With the right strategy that is planned out before it begins, any attorney can take on the established practitioners - and win. Yes, the focus of this book will be on the use of video in your marketing plan. Video is just one part of the entire marketing package. After listening to this book, you will have a game plan on how to build your firm through proven marketing strategies that work for any practice area.

I've been using these strategies at my firm for the past year that I've been working with Michael. Our growth has skyrocketed. Our average case value has increased by 5x-10x depending on the practice area. We are continuing to grow.

Success is not a zero sum game. Attorneys know that most of the market is actually underserved with respect to legal assistance. Break out of the mold, be bold, and start listening to this book. Your bottom line will thank you.