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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- Narrated by: Nick Chaiman
- Length: 5 hrs and 54 mins
- Unabridged Audiobook
- Categories: Business & Careers, Marketing & Sales
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Publisher's Summary
These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services.
In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.
Like it or not, the best cases go to the best marketers. With The Game Changing Attorney, you'll not only become a better marketer, but you'll also learn actionable strategies to help you break through the noise, gain your ideal client's attention, and dominate the competition.
What listeners say about The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Paul
- 06-07-19
Near total waste of time.
I have listened to hundreds of audiobooks and have never felt compelled to leave a negative review. Simply put: do not waste your time or money on this is a self-serving advertisement full of cliche advice. I wouldn’t even say that it would be worth the time if it was free. The cover and description are also misleading because the primary focus is on attorney advertisement via video, so why not just say that somewhere on the cover or description?
10 people found this helpful
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- Cloyd Smith
- 08-21-21
This is literally the worst book inaudible.
I really tried to listen to this book because I was driving on a long drive and figured I had the time period this guy is not a lawyer yet claims and gives advice from other lawyers by regurgitating it. But mostly what he does is he does is he Braggs about himself and but himself and his illusory video business and tells you what he told down on their locked lawyers that were Looking for a life Boat. He basically was a snake oil salesman to them. At the point where he talks about ethics at the beginning and how important it is for us to be good lawyers but then go then goes and tell us how he lied and set up a false business to get his 1st clients I wasn't able to listen anymore. Please do not waste your money on this book.. It is literally the worst book inaudible.
1 person found this helpful
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- DTM
- 12-15-19
Great insight into what not to do
It is good to know what you should not do with video marketing. I was grateful to learn how the wrong kind of video can hurt you.
1 person found this helpful
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- Laura
- 04-26-22
excellent listen for lawfirm owners.
This is one of the few books that really can make a difference for a law firm.
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- Gbenga Ogunjimi
- 12-08-21
Insightful!
Michael made a compelling case on the power of video storytelling not just law firms but any business. It shows you how your story is your company's superpower and differentiator.
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- marianna jablonski
- 10-19-20
Perfect for ANY Attorney Who Wants to STAND OUT!
Reading this book and putting its tools into practice will undoubtedly set you and your law firm at the top of your target client's mind in your market. The author puts forth thorough, evidence-backed strategies that may seem somewhat common sense, however when executed correctly and in conjunction with all his recommendations, it is easy to see why those who follow this guide have unbounded success. Each of the components in this book is delivered with real-life examples that support and foster exactly why they are independently important to a law firm's marketing message and crucial for attorneys and law firms who are looking to stand out above the rest as the obvious choice in their market. Regardless of the type of law practiced, these strategies will get you ahead of your competition.
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- Anonymous User
- 08-03-20
great book
Outstanding read. Helped understand how to market my brand and think like a business owner.
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- Savannah
- 07-06-20
Just what you're looking for.
This book is for any lawyer looking to grow his or her firm. Nick Chaiman narrates Michael Mogill's book wonderfully, making this an easy listen jam-packed with helpful information. I listened every day in my car to and from work until I was done. Really impactful stuff, will not disappoint!
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- MaryAnn Heifner
- 02-27-20
phenomenal
For those who apply the gems within this book... it will change the game for your firm in a big way
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- Robsquad
- 07-15-19
Great listen!
Michael knows his stuff and can really help you take your business to the next level. Great listen and plan to listen many more times!