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Publisher's Summary

These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Like it or not, the best cases go to the best marketers. With The Game Changing Attorney, you'll not only become a better marketer, but you'll also learn actionable strategies to help you break through the noise, gain your ideal client's attention, and dominate the competition.

©2018 Michael Mogill (P)2018 Michael Mogill

What listeners say about The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market

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Near total waste of time.

I have listened to hundreds of audiobooks and have never felt compelled to leave a negative review. Simply put: do not waste your time or money on this is a self-serving advertisement full of cliche advice. I wouldn’t even say that it would be worth the time if it was free. The cover and description are also misleading because the primary focus is on attorney advertisement via video, so why not just say that somewhere on the cover or description?

6 people found this helpful

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Perfect for ANY Attorney Who Wants to STAND OUT!

Reading this book and putting its tools into practice will undoubtedly set you and your law firm at the top of your target client's mind in your market. The author puts forth thorough, evidence-backed strategies that may seem somewhat common sense, however when executed correctly and in conjunction with all his recommendations, it is easy to see why those who follow this guide have unbounded success. Each of the components in this book is delivered with real-life examples that support and foster exactly why they are independently important to a law firm's marketing message and crucial for attorneys and law firms who are looking to stand out above the rest as the obvious choice in their market. Regardless of the type of law practiced, these strategies will get you ahead of your competition.

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great book

Outstanding read. Helped understand how to market my brand and think like a business owner.

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Just what you're looking for.

This book is for any lawyer looking to grow his or her firm. Nick Chaiman narrates Michael Mogill's book wonderfully, making this an easy listen jam-packed with helpful information. I listened every day in my car to and from work until I was done. Really impactful stuff, will not disappoint!

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phenomenal

For those who apply the gems within this book... it will change the game for your firm in a big way

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Great insight into what not to do

It is good to know what you should not do with video marketing. I was grateful to learn how the wrong kind of video can hurt you.

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Great listen!

Michael knows his stuff and can really help you take your business to the next level. Great listen and plan to listen many more times!

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Great read for any business professional!

I have read this book a few times after it was given to me by a friend. I absolutely love it! I am so happy to have the audio version. This is a great read for any attorney but for really anyone wanting to differentiate in their market. Full of great anecdotes and real-life advice from an insightful CEO.

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Entertaining and Powerful

Michael runs Crisp the way I run my law firm - top down excellence and attention to detail. His story and plan to use unique value propositions to create your own niche market and obtain only the best cases is one that most attorneys dance around for years before finally giving up on. Michael makes it accessible and enjoyable to do so if you're willing to put in the work and effort. Listening to the book makes it easier to digest especially in chunks, as it's as if your marketing guru is telling you stories sitting across a coffee table with you. Highly recommended - IF you're serious about your business.

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The Permanent Voice on Your Shoulder

Michael Mogill tells the truth about legal marketing. News flash - it's not what you'll hear from a Bar Association or the old guard of your local area. Attorneys are taught nothing about marketing in law school. Even in practice, senior attorneys have little time to teach the associates or junior partners how to build their own book of business. Make no mistake, you can be the best, most proficient, and certified attorney in any specialty you choose. If no one knows about you though, you'll be wondering how to put food on your table. The marketplace is swamped with businesses attempting to get your attention. How can you compete?

In this book, Michael tells you how much of an advantage you have with the Internet. There is no panacea. With the right strategy that is planned out before it begins, any attorney can take on the established practitioners - and win. Yes, the focus of this book will be on the use of video in your marketing plan. Video is just one part of the entire marketing package. After listening to this book, you will have a game plan on how to build your firm through proven marketing strategies that work for any practice area.

I've been using these strategies at my firm for the past year that I've been working with Michael. Our growth has skyrocketed. Our average case value has increased by 5x-10x depending on the practice area. We are continuing to grow.

Success is not a zero sum game. Attorneys know that most of the market is actually underserved with respect to legal assistance. Break out of the mold, be bold, and start listening to this book. Your bottom line will thank you.

1 person found this helpful