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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
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The Fundamentals of Public Relations
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Publisher's Summary
The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations.
Essential forms of communication are discussed in chapters on public relations writing and social media. The book concludes with an examination of the future of public relations and the role of tomorrow's practitioners.
The Fundamentals of Public Relations effectively combines an introduction to key concepts with a practical approach to successful implementation.
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What listeners say about The Fundamentals of Public Relations
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Michael
- 08-29-17
Good for startups, business owners
The audiobook was very instructive albeit the monotone and somewhat uninspiring narration. It provides a very good overview on what PR is and how to use it within your organization.
By listening to this audiobook you will learn:
+ Why is PR important for your business
+ What PR can do and cannot do / misconceptions
+ Who PR deals with
+ Your PR opportunities
+ What is the relationship between medias and PR - quite long and informative chapter
+ How should your PR behave
+ What skills is required for effective PR
+ Some useful rules to follow
I think the whole book lacks to understand its target audience and doesn't give enough examples, or at least real world business-related examples. It however remains an easy to understand book that covers the topic in-depth.
It's a great addition for those interested in startups books or for curious minds desiring to have a kick start in PR. I don't think the book would be a great for academics who already studied in that field - go with the marketing equivalent instead.
TL;DR; the book won't give you advanced mind-controlling techniques and ninja PR skills. Read it if you'd like to understand what's PR all about (the title says it all).
4 people found this helpful
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-
Overall5 out of 5 stars 2,871
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Performance4.5 out of 5 stars 2,410
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Story5 out of 5 stars 2,374
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 5,258
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Performance5 out of 5 stars 4,658
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Story4.5 out of 5 stars 4,657
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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5 out of 5 stars
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Riveting novel. Oh and it's economic history.
- By Stephen on 08-31-13
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 3,641
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Performance4.5 out of 5 stars 3,067
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Story4.5 out of 5 stars 3,042
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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3 out of 5 stars
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If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 7,904
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Performance4.5 out of 5 stars 6,827
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Story4.5 out of 5 stars 6,795
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 6,987
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Performance4.5 out of 5 stars 5,931
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Story4.5 out of 5 stars 5,890
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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5 out of 5 stars
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Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 6,209
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Performance4.5 out of 5 stars 5,328
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Story4.5 out of 5 stars 5,305
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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3 out of 5 stars
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- By: Gino Wickman, Mark C. Winters
- Narrated by: Mark C. Winters
- Length: 4 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 1,794
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Performance4.5 out of 5 stars 1,496
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Story4.5 out of 5 stars 1,483
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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4 out of 5 stars
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Real world advice
- By Ricci El Idrissi on 09-05-16
By: Gino Wickman, and others
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Own It
- The Secret to Life
- By: Diane von Furstenberg
- Narrated by: Diane von Furstenberg
- Length: 1 hr and 44 mins
- Unabridged
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Overall4 out of 5 stars 808
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Performance4.5 out of 5 stars 703
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Story4 out of 5 stars 687
Diane von Furstenberg, entrepreneur and philanthropist, presents her words to live by. In an easy-to-navigate A-Z dictionary format, designed to be browsed or listened to as a whole, Own It offers listeners Diane’s well-earned wisdom for enjoying both personal and professional growth at any age.
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1 out of 5 stars
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Some books should just never be opened
- By Mark on 06-08-22
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Girl, Stop Apologizing (Audible Exclusive Edition)
- A Shame-Free Plan for Embracing and Achieving Your Goals
- By: Rachel Hollis
- Narrated by: Rachel Hollis
- Length: 8 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 20,448
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Performance4.5 out of 5 stars 17,649
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Story4.5 out of 5 stars 17,523
Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, number-one New York Times best-selling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people - whether as wife, mother, daughter, or employee....
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1 out of 5 stars
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girl, listen.
- By Johanna on 03-08-19
By: Rachel Hollis
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 2,496
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Performance4.5 out of 5 stars 2,044
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Story4.5 out of 5 stars 2,018
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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4 out of 5 stars
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
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Tiny Habits
- The Small Changes That Change Everything
- By: BJ Fogg PhD
- Narrated by: BJ Fogg PhD
- Length: 11 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 2,187
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Performance4.5 out of 5 stars 1,849
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Story4.5 out of 5 stars 1,830
A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off.
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5 out of 5 stars
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Downloadable PDF access
- By Kevin L. on 01-17-20
By: BJ Fogg PhD