Regular price: $24.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
OR
In Cart

People who bought this also bought...

A Branded World audiobook cover art

  • A Branded World

  • Adventures in Public Relations and the Creation of Superbrands
  • By: Michael Levine
  • Narrated by: Lloyd James
  • Length: 10 hrs and 17 mins
  • Unabridged
  • Overall
    4 out of 5 stars 56
  • Performance
    4.5 out of 5 stars 19
  • Story
    4 out of 5 stars 21

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

  • 1 out of 5 stars

  • Unless you are in PR.....

  • By Victor on 07-24-05
PR Works! audiobook cover art

  • PR Works!

  • How to Create, Implement and Leverage a Public Relations Program for Your Small Business
  • By: Nancy Marshall
  • Narrated by: Nancy Marshall (The PR Maven)
  • Length: 3 hrs and 22 mins
  • Unabridged
  • Overall
    3.5 out of 5 stars 6
  • Performance
    3.5 out of 5 stars 5
  • Story
    3.5 out of 5 stars 5

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

The New PR audiobook cover art

  • The New PR

  • 21st Century Public Relations Strategies & Resources to Reach Millions
  • By: Naresh Vissa
  • Narrated by: John Dzwonkowski
  • Length: 48 mins
  • Unabridged
  • Overall
    2.5 out of 5 stars 11
  • Performance
    2.5 out of 5 stars 9
  • Story
    2.5 out of 5 stars 9

PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock.

The New Rules of Marketing & PR, 6th Edition audiobook cover art

  • The New Rules of Marketing & PR, 6th Edition

  • How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
  • By: David Meerman Scott
  • Narrated by: David Meerman Scott
  • Length: 18 hrs and 21 mins
  • Unabridged
  • Overall
    4 out of 5 stars 53
  • Performance
    4 out of 5 stars 48
  • Story
    4 out of 5 stars 47

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

  • 5 out of 5 stars

  • Excellent overview

  • By Trevor Cole on 06-25-18
The New Rules of Marketing and PR audiobook cover art

  • The New Rules of Marketing and PR

  • How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
  • By: David Meerman Scott
  • Narrated by: David Meerman Scott, Sean Pratt
  • Length: 16 hrs and 22 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 384
  • Performance
    4.5 out of 5 stars 332
  • Story
    4.5 out of 5 stars 325

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

  • 5 out of 5 stars

  • This is such a great book I'm giving up a Secret

  • By Amazon Customer on 07-15-14
Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing audiobook cover art

  • Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing

  • By: Mark Smith
  • Narrated by: Steve Edwards
  • Length: 3 hrs and 53 mins
  • Unabridged
  • Overall
    4 out of 5 stars 90
  • Performance
    4 out of 5 stars 82
  • Story
    4 out of 5 stars 81

Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand and straightforward manner. While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.

  • 5 out of 5 stars

  • A 2018 Marketers Review

  • By Jules- Toronto Product Photographer on 02-01-18

Publisher's Summary

The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.

After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations.

Essential forms of communication are discussed in chapters on public relations writing and social media. The book concludes with an examination of the future of public relations and the role of tomorrow's practitioners.

The Fundamentals of Public Relations effectively combines an introduction to key concepts with a practical approach to successful implementation.

©2016 Cognella, Inc. (P)2016 Redwood Audiobooks

What members say

Average Customer Ratings

Overall

  • 3.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    1

Performance

  • 3.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1

Story

  • 3.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1
Audible.com Reviews
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
  • Michael
  • Prevost, QC, Canada
  • 08-29-17

Good for startups, business owners

The audiobook was very instructive albeit the monotone and somewhat uninspiring narration. It provides a very good overview on what PR is and how to use it within your organization.

By listening to this audiobook you will learn:

+ Why is PR important for your business
+ What PR can do and cannot do / misconceptions
+ Who PR deals with
+ Your PR opportunities
+ What is the relationship between medias and PR - quite long and informative chapter
+ How should your PR behave
+ What skills is required for effective PR
+ Some useful rules to follow

I think the whole book lacks to understand its target audience and doesn't give enough examples, or at least real world business-related examples. It however remains an easy to understand book that covers the topic in-depth.

It's a great addition for those interested in startups books or for curious minds desiring to have a kick start in PR. I don't think the book would be a great for academics who already studied in that field - go with the marketing equivalent instead.


TL;DR; the book won't give you advanced mind-controlling techniques and ninja PR skills. Read it if you'd like to understand what's PR all about (the title says it all).

1 of 1 people found this review helpful