The Four Steps to the Epiphany

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them.

The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it, and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.

If your organization is starting a new venture and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

©2020 Steve Blank. (P)2020 Gildan Media

Cannot Stand This Narrator’s Voice/Reading Style

The content of the book is great, but the narrator’s voice/reading style is UNBEARABLE to listen to.

The origin of Lean startup!

The best book on building a successful startup I’ve ever read. This is as close to giving you a framework for success as a book can come.

What every startup should know!

All founders and employees with a mission must listen to this book. Steve Blank provides the diagnostic tools and approach to customer discovery, finding repeatable and scalable business models and designing sales roadmaps that lead to IPOs! Okay, lets slowdown on the IPO until after the global recession ;-)

Lives up to the hype

The “first principles” of the lean startup movement. This is the one book to read if you are starting a new company.

Must read for startups

Great read on how lean startups should operate and what they should focus on. Loved learning about the customer development cycle.