The Crux

How Leaders Become Strategists

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow—in other words, strategy. But how do leaders become strategists?

In this groundbreaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling—from Elon Musk's decision-making to Netflix's industry dominance—Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes or performance goals, it is about finding the crux and taking decisive, coherent action.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Richard Rumelt (P)2025 Penguin Random House LLC