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Why does it feel like something to be alive? For one of the boldest thinkers in neuroscience, solving this puzzle has been a lifetime's quest. Now at last, Mark Solms, who discovered the brain mechanism for dreaming, has arrived at his answer. More than just a philosophical argument, the Free Energy theory will profoundly change how you understand your own existence.

It's the biggest sporting competition on Earth. A four-yearly chance for our greatest footballers to realise their ultimate dream. A month-long spectacle that's watched by billions. But the inaugural World Cup, held in Uruguay in 1930, was semi-professional, poorly attended and haphazardly organized—so how did it become a bonanza of multinational sponsorship, dubious ethics and shadowy characters, and the ultimate stage for football's greatest drama? Simon Kuper is one of very few people to have attended every World Cup since 1990.

The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene's The 48 Laws of Power (almost five million copies sold), the 'modern Machiavelli' teams up with rapper 50 Cent to show how the power game of success can be played to your advantage.

John Kay's incisive overhaul of our ideas about business redefines our understanding of successful commercial activity and the corporation—and describes how we have come to 'love the product' as we 'hate the producer.' This is a brilliant and original work from one of the greatest working economists.

It's been said that, after 9/11, the 2008 financial crash and the COVID-19 pandemic, we're a more fearful society than ever before. Yet fear, and the panic it produces, have long been driving forces - perhaps the driving force - of world history: fear of God, of famine, war, disease, poverty, and other people. In Fear: An Alternative History of the World, Robert Peckham considers the impact of fear in history, as both a coercive tool of power and as a catalyst for social change.

Billionaire investors. If we think of them, it's with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And would we really want to be them? Do they have anything to teach us besides making money? In Richer, Wiser, Happier, award-winning journalist William Green has spent nearly 25 years interviewing these investing wizards and discovered that their talents expand well beyond the financial realm and into practical philosophy.

Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then how to change them completely. Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Mastery provides a practical guide to greatness - and how to start living by your own rules.  

This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success.

Emperor of Rome is not your usual chronological account of Roman rulers, one after another: the mad Caligula, the monster Nero, the philosopher Marcus Aurelius. Beard asks bigger questions: What power did emperors actually have? Was the Roman palace really so bloodstained? Emperor of Rome goes directly to the heart of Roman (and our own) fantasies about what it was to be Roman, offering an account of Roman history as it has never been presented before.

Using our past as a basis for a new understanding of our future, Hanno Sauer traces humanity's fundamental moral transformations from our earliest ancestors through to the present day, when it seems we have never disagreed more over what it means to be good. Our current political disagreements may feel like the end of the world, but where will the evolution of morality take us next?

Ancient Rome matters. Its history of empire, conquest, cruelty and excess is something against which we still judge ourselves. Its myths and stories - from Romulus and Remus to the Rape of Lucretia - still strike a chord with us. And its debates about citizenship, security and the rights of the individual still influence our own debates on civil liberty today. SPQR is a new look at Roman history from one of the world's foremost classicists.

The ruins of Pompeii, buried by an explosion of Vesuvius in 79 CE, offer the best evidence we have of everyday life in the Roman empire. This remarkable book rises to the challenge of making sense of those remains, as well as exploding many myths: the very date of the eruption, probably a few months later than usually thought, or the hygiene of the baths that must have been hotbeds of germs, or the legendary number of brothels, most likely only one, or the massive death count, maybe less than 10 per cent of the population.

In this groundbreaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling—from Elon Musk's decision-making to Netflix's industry dominance—Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Shaun Bythell is the owner of The Bookshop in Wigtown, Scotland. With more than a mile of shelving, real log fires in the shop and the sea lapping nearby, the shop should be an idyll for bookworms. Unfortunately, Shaun also has to contend with bizarre requests from people who don't understand what a shop is, home invasions during the Wigtown Book Festival and Granny, his neurotic Italian assistant who likes digging for river mud to make poultices.

20 September. Have a notion for a radio series - Awkward Conversations. Enough Said is Alan Bennett's fourth collection of diaries and prose. Covering the turbulent years 2016 to 2024, the diaries take us through lockdown, Brexit, the reign of Johnson, the rise of Trump and the death of the...

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection, storytelling mastery, and practical methods and frameworks for persuading any audience, backed with anecdotes of some of the very best, and worst, pitches of all time.

Over the last 22 years, Robert Greene has provided insights into every aspect of being human, whether that be getting what you want, understanding others' motivations, mastering your impulses or recognizing strengths and weaknesses. The Daily Laws distills that wisdom into daily entries.

For most of human history, death was a common, ever-present possibility. It didn't matter whether you were five or fifty - every day was a roll of the dice. But now, as medical advances push the boundaries of survival further each year, we have become increasingly detached from the reality of being mortal. So here is an audiobook about the modern experience of mortality - about what it's like to get old and die, how medicine has changed this and how it hasn't, where our ideas about death have gone wrong. 

Mysticism is about existential ecstasy—an experience of heightening one's senses and self into a sheer feeling of aliveness. Mystical experiences offer us a practical way to open our thoughts and deepen the sense of our lives, whether through a mainstream connection to God or by taking part in mind-altering experiences. Here, Simon Critchley explores the history and practice of mysticism, from its origins in Eastern and Western religion, through its association with esoteric and occult knowledge, and up to the ecstatic modernism of T.S. Eliot and others.

The Daily Stoic is a wise, calming guide to living a good life, offering inspirational daily doses of classic wisdom. Every day of the year you'll find a powerful quotation from the likes of Emperor Marcus Aurelius, the playwright Seneca, or philosopher Epictetus, as well as historical anecdotes and thought-provoking commentary to help you tackle any problem, approach any goal and find the serenity, self-knowledge and resilience you need to live well.