The Context Marketing Revolution

How to Motivate Buyers in the Age of Infinite Media

De: Mathew Sweezey

Narrado por: Daniel Henning

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context - the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.

Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

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A great layer on top of permission marketing

Epic. One of the best books for anyone trying to understand marketing today. You. Need. This.

Terrific content, flat narration

Really enjoyed the premise of marketing context and the expertise of Mathew Sweezey. My regret with this audio book is the flat narration. I've had to relisten to parts of the narration because the inflection on a particular point was flat or out of sync with emphasis. After listening to other podcasts with Sweezey, I really think he should have narrated the book himself.