-
The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
The Brand Mapping Strategy
Buy for $12.17
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 11,842
-
Performance5 out of 5 stars 10,085
-
Story4.5 out of 5 stars 10,013
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 4,983
-
Performance5 out of 5 stars 4,292
-
Story5 out of 5 stars 4,238
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 365
-
Performance4.5 out of 5 stars 286
-
Story4.5 out of 5 stars 282
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,103
-
Performance4.5 out of 5 stars 3,464
-
Story4.5 out of 5 stars 3,418
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
By: Seth Godin
-
What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- By: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 8
-
Performance5 out of 5 stars 7
-
Story4 out of 5 stars 7
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
-
5 out of 5 stars
-
I loved the books
- By Zangano on 08-19-23
By: Denise Lee Yohn
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 525
-
Performance4.5 out of 5 stars 403
-
Story4.5 out of 5 stars 395
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 11,842
-
Performance5 out of 5 stars 10,085
-
Story4.5 out of 5 stars 10,013
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 4,983
-
Performance5 out of 5 stars 4,292
-
Story5 out of 5 stars 4,238
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 365
-
Performance4.5 out of 5 stars 286
-
Story4.5 out of 5 stars 282
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,103
-
Performance4.5 out of 5 stars 3,464
-
Story4.5 out of 5 stars 3,418
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
By: Seth Godin
-
What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- By: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 8
-
Performance5 out of 5 stars 7
-
Story4 out of 5 stars 7
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
-
5 out of 5 stars
-
I loved the books
- By Zangano on 08-19-23
By: Denise Lee Yohn
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 525
-
Performance4.5 out of 5 stars 403
-
Story4.5 out of 5 stars 395
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- By: Fabian Geyrhalter
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 126
-
Performance4 out of 5 stars 100
-
Story4 out of 5 stars 100
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
-
5 out of 5 stars
-
Former client raving about Fabian’s method
- By VIPinSF on 04-05-18
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 927
-
Performance4.5 out of 5 stars 802
-
Story4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
-
Build Your Successful Brand
- Learn How to Build a Successful Real Estate Brand Strategy, Marketing and Development of Real Estate Brand
- By: Lukas Salazar
- Narrated by: Jeremy Prost
- Length: 3 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
In this book, you will learn a deep insight into brand growth, and how to develop new marketing strategies, how they have been developed, and how they affect your real estate business to increase your revenue and growth. You will be encouraged to hear about marketing practices of real estate, and it explains the process of goal-setting and implementing new brand strategies.
By: Lukas Salazar
-
Personal Brand Business: Career Warfare
- By: John Carter
- Narrated by: Florin
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
It iѕ a tоugh аnd competitive buѕinеѕѕ environment you live аnd it iѕ gеtting more аnd mоrе difficult tо асhiеvе уоur goals. You hаvе tо stand оut аmоng уоur соllеаguеѕ and competitors. Whether you аrе a ѕеniоr еxесutivе, аn еntrерrеnеur, оr аn еmрlоуее, this audiobооk will show уоu the bеѕt wау tо succeed, accomplish уоur personal and саrееr goals, оutѕhinе уоur соmреtitiоn, and differentiate yourself frоm the pack.
By: John Carter
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 189
-
Performance5 out of 5 stars 165
-
Story4.5 out of 5 stars 166
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
-
Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- By: Robb Taroni
- Narrated by: Heston Mosher
- Length: 3 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 136
-
Performance5 out of 5 stars 134
-
Story5 out of 5 stars 134
Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.
-
5 out of 5 stars
-
On point
- By Abhinav L. on 05-31-20
By: Robb Taroni
-
Become a Product Marketing Manager & Earn $100,000+
- Insider Secrets for Acing Your Marketing Interview and Getting a Marketing Job at Fortune 500 and High-Tech Companies
- By: Dekker Fraser
- Narrated by: Scott F. Guinn
- Length: 3 hrs and 52 mins
- Unabridged
-
Overall4.5 out of 5 stars 12
-
Performance4.5 out of 5 stars 12
-
Story4.5 out of 5 stars 12
According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses). But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.
-
5 out of 5 stars
-
Appreciated!!
- By Katie Shah on 06-09-22
By: Dekker Fraser
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- By: Maria Ross
- Narrated by: Maria Ross
- Length: 4 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 59
-
Performance5 out of 5 stars 50
-
Story4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- By ABLOCH on 06-06-17
By: Maria Ross
-
I Am My Brand
- How to Build Your Brand Without Apology
- By: Kubi Springer
- Narrated by: Kubi Springer, Stephanie Racine
- Length: 9 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 24
-
Performance5 out of 5 stars 19
-
Story5 out of 5 stars 19
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise....
-
4 out of 5 stars
-
Great read
- By Amazon Customer on 08-13-20
By: Kubi Springer
-
Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- By: Adam Witty, Rusty Shelton
- Narrated by: Adam Witty, Rusty Shelton
- Length: 3 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 25
-
Performance5 out of 5 stars 24
-
Story5 out of 5 stars 24
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
-
5 out of 5 stars
-
This is a must-read before you write your ebook
- By Roger Swanson on 12-03-18
By: Adam Witty, and others
-
Personal Branding for Dummies, 2nd Edition
- By: Susan Chritton
- Narrated by: Samantha Desz
- Length: 12 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 29
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
-
5 out of 5 stars
-
Great book. Better than expected.
- By Amazon Customer on 10-07-19
By: Susan Chritton
-
Social Media Explained
- Untangling the World's Most Misunderstood Business Trend
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 59
-
Performance4 out of 5 stars 55
-
Story4 out of 5 stars 55
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
-
5 out of 5 stars
-
Want a great overview of social media? This is it!
- By Katie Montgomery on 01-03-16
By: Mark W. Schaefer
Publisher's summary
If you don't define your brand, someone else will define it for you
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process®; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.
What listeners say about The Brand Mapping Strategy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
People who viewed this also viewed...
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 83
-
Performance4 out of 5 stars 76
-
Story4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
2 out of 5 stars
-
I want to read this book. But the narrator is poor
- By Peter on 03-13-13
By: Marc Gobe
-
Idea to Execution
- How to Optimize, Automate, and Outsource Everything in Your Business
- By: Ari Meisel, Nick Sonnenberg
- Narrated by: Drew Birdseye
- Length: 2 hrs and 44 mins
- Unabridged
-
Overall4 out of 5 stars 472
-
Performance4.5 out of 5 stars 417
-
Story4 out of 5 stars 418
When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash.
-
1 out of 5 stars
-
This book wasn’t for me
- By Chyna on 09-11-21
By: Ari Meisel, and others
-
The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 10
-
Performance4.5 out of 5 stars 9
-
Story4.5 out of 5 stars 9
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
-
5 out of 5 stars
-
Can't recommend highly enough!
- By Sean on 09-20-23
By: Brad Flowers
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 11,842
-
Performance5 out of 5 stars 10,085
-
Story4.5 out of 5 stars 10,013
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,103
-
Performance4.5 out of 5 stars 3,464
-
Story4.5 out of 5 stars 3,418
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
By: Seth Godin
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 26,280
-
Performance4.5 out of 5 stars 22,309
-
Story4.5 out of 5 stars 22,160
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 83
-
Performance4 out of 5 stars 76
-
Story4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
2 out of 5 stars
-
I want to read this book. But the narrator is poor
- By Peter on 03-13-13
By: Marc Gobe
-
Idea to Execution
- How to Optimize, Automate, and Outsource Everything in Your Business
- By: Ari Meisel, Nick Sonnenberg
- Narrated by: Drew Birdseye
- Length: 2 hrs and 44 mins
- Unabridged
-
Overall4 out of 5 stars 472
-
Performance4.5 out of 5 stars 417
-
Story4 out of 5 stars 418
When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash.
-
1 out of 5 stars
-
This book wasn’t for me
- By Chyna on 09-11-21
By: Ari Meisel, and others
-
The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 10
-
Performance4.5 out of 5 stars 9
-
Story4.5 out of 5 stars 9
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
-
5 out of 5 stars
-
Can't recommend highly enough!
- By Sean on 09-20-23
By: Brad Flowers
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 11,842
-
Performance5 out of 5 stars 10,085
-
Story4.5 out of 5 stars 10,013
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,103
-
Performance4.5 out of 5 stars 3,464
-
Story4.5 out of 5 stars 3,418
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
By: Seth Godin
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 26,280
-
Performance4.5 out of 5 stars 22,309
-
Story4.5 out of 5 stars 22,160
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
Related to this topic
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 653
-
Performance4 out of 5 stars 365
-
Story4 out of 5 stars 357
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 261
-
Performance4.5 out of 5 stars 231
-
Story4.5 out of 5 stars 232
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 189
-
Performance5 out of 5 stars 165
-
Story4.5 out of 5 stars 166
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 653
-
Performance4 out of 5 stars 365
-
Story4 out of 5 stars 357
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 261
-
Performance4.5 out of 5 stars 231
-
Story4.5 out of 5 stars 232
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 189
-
Performance5 out of 5 stars 165
-
Story4.5 out of 5 stars 166
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
-
Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 105
-
Performance4.5 out of 5 stars 91
-
Story4.5 out of 5 stars 91
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
-
1 out of 5 stars
-
Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 44
-
Performance5 out of 5 stars 37
-
Story4.5 out of 5 stars 37
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
5 out of 5 stars
-
Inbound Selling is Real
- By Anonymous User on 01-18-23
By: Brian Signorelli
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall