The Book on Account Based Marketing

Practical Tips for Exponential Revenue Growth

De: Bassem Hamdy

Narrado por: Adam Naranjo

Take the oxygen out of the room with account-based marketing.

The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.

©2018 Bassem Hamdy (P)2018 Bassem Hamdy

So practical! Loved it.

I’ve been obsessively diving into ABM for about 2 weeks now- 10-15 podcasts, blogs, 2 books, calling every marketer I know... THIS BOOK was the best use of my time so far.

If you want a practical, tactical understanding of ABM, start here.

Great ABM read for new ABMers

As a practicing ABM 1:1/1:few manager, I found this book to be a great refresher. And it’s always great to see others points of view on ABM. I wish it would’ve gone more into process of how one form of ABM feeds the next. Like you creat your 1:1 account ABM to ensure success. Take the parts that are impactful and lift and shift to broaden for 1:few audiences. And finally release those pieces/learnings with a 1:many audience. Or how Mr. Hamdy views the process.

Straight to the point

No regurgitated fluff. As an ABM, I can say that the tactics are quite legit (glad to learn nuggets I haven't heard/tried).

I appreciate the audacity to spend more time talking about direct mail than social...I'm sure the author got flak for it but it is a very legitimate thing. Very good book.

Performance was solid but kind of robotic.

A compelling story, highly recommend!

Not for you if you are looking for boring academic-style stuff.
The book would be most useful for legacy B2B revenue teams. I can confirm the framework described in a book works in action. It enabled me to brainstorm about more use-cases thanks to creative implementation examples.
Wishing the book was longer, yet it's to the point. An inspiring read for marketing/sales/account professionals. I am scared to recommend openly on social as of the competitive edge rivals will get by utilizing the tips.

Great practical guide on B2B ABM

Right in our wheelhouse...this book addressed the strategy, tactics and tools needed for a B2B SaaS startup looking to execute an ABM approach...my company Skycatch sells a SaaS product supported by on-prem software offerings for both mining and construction. ABM is where we are going! I felt like the book was speaking our language. Would love to see an update that integrates the COVID-19 world we live in today. Thanks!

Excellent sales/marketing/customer success book that combines guerrilla marketing and sophisticated strategy

Excellent sales/marketing/customer success book that combines tactical experience (almost guerrilla marketing) and sophisticated strategy.

I highly recommend this book for entrepreneurs, sales, marketing and/or customer success folks, whether experienced or just starting out.