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The Big Moo
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!!!! Good !!!!! Should be a chapter, not book!!
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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Idea Virus
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Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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4 out of 5 stars
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Great content but audio needs to improve
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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!!!! Good !!!!! Should be a chapter, not book!!
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We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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5 out of 5 stars
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Small Is the New Big
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- Length: 7 hrs and 27 mins
- Abridged
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Overall4 out of 5 stars 393
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Performance4.5 out of 5 stars 124
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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4 out of 5 stars
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Required for Seth Godin's fans
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Free Prize Inside!
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- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 141
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Performance4.5 out of 5 stars 83
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Story4.5 out of 5 stars 84
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
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Unleashing the Ideavirus
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Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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5 out of 5 stars
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Idea Virus
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The Icarus Deception
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Performance4.5 out of 5 stars 1,103
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Story4.5 out of 5 stars 1,100
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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5 out of 5 stars
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Needed Perspective for the New Connected Economy
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We Are All Weird
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Story4 out of 5 stars 342
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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1 out of 5 stars
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Nothing new
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All Marketers Are Liars
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Overall4.5 out of 5 stars 1,645
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Performance4.5 out of 5 stars 994
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Story4.5 out of 5 stars 991
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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5 out of 5 stars
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The essense of marketing has been defined.
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Permission Marketing
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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3 out of 5 stars
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Good concepts but outdated examples
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The Dip
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Overall4.5 out of 5 stars 3,002
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Performance4.5 out of 5 stars 2,262
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Waste of time
- By Elizabeth on 08-04-07
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Linchpin
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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5 out of 5 stars
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Maybe you missed the point...
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Survival Is Not Enough
- Zooming, Evolution, and the Future of Your Company
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Overall4 out of 5 stars 70
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It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.
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2 out of 5 stars
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Evolution analogy
- By Gerard on 08-04-06
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Tribes
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Performance4.5 out of 5 stars 3,071
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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5 out of 5 stars
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Fantastic
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This Is Marketing
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Overall4.5 out of 5 stars 1,390
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Performance4.5 out of 5 stars 1,222
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Story4.5 out of 5 stars 1,205
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
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Meatball Sundae
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Overall4 out of 5 stars 226
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 62
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- By Oliver Nielsen on 09-11-08
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Magnetic Marketing
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Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 38
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Story4.5 out of 5 stars 36
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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4 out of 5 stars
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useful book
- By Purchaser on 01-17-19
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The Artist's Journey
- The Wake of the Hero's Journey and the Lifelong Pursuit of Meaning
- By: Steven Pressfield
- Narrated by: Steven Pressfield
- Length: 2 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 322
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Performance4.5 out of 5 stars 293
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Story4.5 out of 5 stars 290
On our artist's journey, we move past resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create. You are an artist too - whether you realize it or not, whether you like it or not - and you have an artist's journey. Will you live it out? Will you follow your muse and do the work you were born to do?
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5 out of 5 stars
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It will give you strength
- By Amazon Customer on 07-30-18
Editorial Reviews
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.
Publisher's Summary
In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"
But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.
The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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Overall
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4 out of 5 stars
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Overall2 out of 5 stars
- Evgeny
- New Pine Creek, OR, USA
- 06-10-06
Be remarkable? This isn't.
I know Seth is hugely popular, but I was disappointed with this book even though I loved All Marketers Are Liars (good book, poor title). It felt like a series of single sentence, pop, 'edicts of wisdom' that were suppose to transform my world upon hearing them (it's a tough act to sound like God AND be as creditable). His intro floats lots of names, but he used surprisingly few quoted statements. I feel Alan G. Robinson's Corporate Creativity was much better at explaining how to discover purple cows (which Seth now says is not enough to be 'remarkable'???).
9 of 9 people found this review helpful
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Overall2 out of 5 stars
- Pocket Empire
- Auckland
- 04-09-07
Disappointing
Although I find Seth Godin's writings useful and always provocative, this concept may sound appealing but the audio version is a fairly bland collection of forgettable sound-bite sized statements. Nothing stood out or was memorable in any way. Godin's more recent works are definitely more worthwhile.
7 of 8 people found this review helpful
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Overall5 out of 5 stars
- Kristopher
- Calgary, AB, Canada
- 01-25-06
Interesting Read
The big moo is a collection of 33 short essays on creativity and remarkableness. Some are very short, others a few pages but each has some interesting thoughts. There are no recipes or step by step approaches outlined in the book, just interesting approaches and ideas about self-realization and moving forward.
A good book both from a personal development and a business growth standpoint. I enjoyed it enough to buy the hardcover for my colleagues.
11 of 13 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Robin Spencer
- Ottawa, ON Canada
- 08-01-16
Always something new
What made the experience of listening to The Big Moo the most enjoyable?
I have read the book twice and listened to the audio twice and every time hear completely new things.
What was one of the most memorable moments of The Big Moo?
Too many great stories to focus on just one.
Any additional comments?
One great theme throughout this book. If you're in business a must read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jules
- San Diego, CA USA
- 08-11-15
Exceptional!
Easy listen. Practical and inspirational. I would recommend to anyone serious about building their business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- UAB IEM
- 05-01-15
I am remarkable!
I love Seth Godin but wasn't sure what to expect from some of the other authors. I was very impressed with all of them! There are so many people doing remarkable things and I am glad I am one of them too!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Under God's Arrest
- 03-02-15
Totally resonates.
A great book! The author's passion bleeds through the narrative. This is the competitive edge.
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Overall5 out of 5 stars
- Matt
- Parkdale, Australia
- 08-28-09
Excellent
Just what you'd expect from Seth Godin: Beautifully written, beautifully read.
His style really lends itself to audio and as usual he has an engaging, powerful message.
Strongly recommended
2 of 4 people found this review helpful
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Overall4 out of 5 stars
- Klaus-M Schremser
- 02-22-09
Purple Cow or big Moo?
Was my first book of Seth Godin, but this guy can be enthusiastic and motivating - I will buy more of his books.
1 of 3 people found this review helpful
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Overall4 out of 5 stars
- Kenneth
- LEESBURG, VA, United States
- 06-01-06
Brilliant or Meditational, I’m not Sure
Some of Seth Gordon’s writing is brilliantly insightful. The death of the TV Industrial Complex is really poignant. Some of it boarder’s on cheer leading. I couldn’t decide which “The Big Moo” was. I suspect something in between.
2 of 7 people found this review helpful
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Overall5 out of 5 stars
- Mark
- 09-24-06
Great transformational thinking
I loved listening to Seth Godin in this audio primer for out of the box thinking, creating the big ideas, and boldly putting them forth to create the 'Big Moo' in the marketplace. His message about being remarkable is indeed more relevant than ever in today's society. I ordered copies of the book for my whole team. It will change your motivation and significantly increase your contribution. - Mark Emanuelson
5 of 5 people found this review helpful
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Overall5 out of 5 stars
- Julia
- 03-23-10
Brilliant
This is a fascinating audiobook I was enthralled from beginning to end. It made me view issues from completely different angle. I would recommend this to everybody - you will take away for it something valuable. Buy it and see - you will not be disappointed
3 of 3 people found this review helpful
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Overall5 out of 5 stars
- E.Deivanayagam
- 06-30-07
Loved it - Snippets that stimulate
The reading as a noun and a verb in this audio book is excellent. Every one of the snippet is one better than the other. I have book marked so many of them and shared with many friends. Listen to this it is really power shots for your brain - will defintely help you to think in new perspectives in whatever you do.
3 of 3 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JedHoll
- 02-09-18
Thought provoking
Very interesting and novel approach. Small paragraphs written by multiple authors - something is bound to land on every reader
1 of 1 people found this review helpful