
The Age Curve
How to Profit from the Coming Demographic Storm
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Narrado por:
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Max Bloomquist
As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.
In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.
Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:
Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
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The American penchant for writing business books as if talking to readers that are stupid wore on me. needless examples about the author's family; repetition; and all made the more irritating by a narraator who exaggerates the emphasis to the point of ludricous expression. Buy an abridged version if you can; and get the facts and rationale in a hurry - they are important.
Another Case for Buying the Abridged Version
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Good material, but author repeats himself
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An eye opening book
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However, the overgeneralization at times is grating. Not all Boomers are spendthrifts, and not all members of the "GI Generation" were bigots.
Many of the author's conclusions, especially going forward, are suspect. Gronbach overlooks the impact of technology. For example, he predicts business travel will rebound when Gen Y grows a little older. Given this generation of "digital natives" (as the author himself mentions elsewhere), it is more likely that virtual meetings will become even more of a norm.
The book also was written before the crash. While the Gen Xers may not have experienced anything but success before the crash, that is not true now. The economic problems really provide a "re-set" for some of the author's assumptions.
The book could use a good editing. The narration is extremely repetitive -- and I mean repetition of words uttered only moments before. It is difficult to tell if this is a production error or if there is recapping in the book that is just being read. In any event, the audiobook should have been edited..
Narration is a subjective thing, but this guy was certainly not a favorite. Preachy at times.
Take the information in the book for what it is: An important and interesting view from 50,000 feet.
Good information, but ...
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This book repeats itself. This book repeats itself.
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If you could sum up The Age Curve in three words, what would they be?
Understanding your parentsHow would you have changed the story to make it more enjoyable?
It was just a hard read, I felt like I needed to take notes in order to follow.Was there a moment in the book that particularly moved you?
Understanding how different generations spend/save/ investAny additional comments?
I love books like this... but for some reason it was just harder for me to read.Very insightful- great information- hard read
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I was sorry when the book ended...
The Age Curve
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Intriguing and thought provoking.
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Good Book about Demographics
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one day on the road
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