The Advertising Effect

De: Adam Ferrier, Jennifer Fleming

Narrado por: Nigel Carrington

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

Download the accompanying reference guide.©2014 Adam Ferrier (P)2014 Audible Inc.

all of your behavior science classes is a $27 book

and its 100 times more fun to listen to than your professor. Adam is also more forthcoming about the ethics of psychology than the APA. Its a great book that should replace the materials your sociology introduction class uses tomorrow.

What an amazing and fun education!

I am a better content producer thanks to this book! The knowledge and insights contained in this book are exactly what we all need to be more effective in our campaigns.

One of The Best Books on Advertising Ever

I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.

Thorough analysis

Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.

important knowledge!

extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK