The 4:2 Formula

Getting Buyers off the Fence and into a Home

De: Jeff Shore

Narrado por: Jeff Shore

Something in your clients' lives isn't working for them right now, and they need a fix. They're on a mission - a mission to improve their lives. Your job is to connect to that mission so deeply the path to the sale literally roles out right in front of you.

The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world.

©2012 Jeff Shore (P)2012 Jeff Shore

Must read/listen for home salespeople

Simple and concise. KISS. You can listen in a few hours and be implementing that same day.

Logical and realistic.

This is one to read twice to break all the paradigms taught about real estate.

Great solid techniques

Helpful for all sales, any industry for inspiration using guidelines and proven techniques!! I have read this book more than once and find it to be time tested and extremely helpful.

Sale more homes and have clients for life

Some times you need to be reminded of the basics. This is not about a hard sell this is about finding someone problem and as a sales person being able to fix their need. It's about the relationship you for as a sales person and the ICare calls. This is a solid reminder of how to sell with purpose and be proud of the job you do.

Excellent read!

I completely agree the sales process is too much about asking what questions. To be effective, we need to dig deeper. People are dying to be known, understood and heard… being a sales person who understands how to unlock a persons motivation is absolutely life changing. Becoming more effective in selling is possible… read this book, and practice over and over and over…

This Audiobook Reminds me of a Really Good Podcast

While on our 9 hour drive to Florida, I purchased it when the sun went down. I usually don't listen to audiobooks. I prefer to read it myself, but this audiobook felt like I was listening to a podcast. I appreciate it being narrated by the author; It really brought the book to life.

A powerful book on communication

I loved the approach Jeff takes with this powerful communication approach. I believe that sales is not a thing that is done to a buyer but it is a service that is done with a buyer.

Sensacional

Esse livro é dedicado aos corretores de imóveis, mas pode ser facilmente aplicado a qualquer segmento. A metodologia segue uma sequência lógica e bem estruturada. Impossível não conseguir bons resultados!

Practical and USEFUL

Specific ideas and strategies delivered in a straight forward manner. Ex ellent content based on Human Nature

Needs more examples

Lots of good value in this book. I just wish it had more practical examples of how to utilize the information in the book. I understand that we need to say things in our own way but having more examples would have been helpful.