The 4:2 Formula

Getting Buyers off the Fence and into a Home
Narrated by: Jeff Shore
Length: 3 hrs
4.9 out of 5 stars (57 ratings)

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Publisher's Summary

Something in your clients' lives isn't working for them right now, and they need a fix. They're on a mission - a mission to improve their lives. Your job is to connect to that mission so deeply the path to the sale literally roles out right in front of you. 

The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world.

©2012 Jeff Shore (P)2012 Jeff Shore

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  • Overall
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Logical and realistic.

This is one to read twice to break all the paradigms taught about real estate.

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Sale more homes and have clients for life

Some times you need to be reminded of the basics. This is not about a hard sell this is about finding someone problem and as a sales person being able to fix their need. It's about the relationship you for as a sales person and the ICare calls. This is a solid reminder of how to sell with purpose and be proud of the job you do.

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Must read/listen for home salespeople

Simple and concise. KISS. You can listen in a few hours and be implementing that same day.

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A powerful book on communication

I loved the approach Jeff takes with this powerful communication approach. I believe that sales is not a thing that is done to a buyer but it is a service that is done with a buyer.