Sweet Success

A Simple Recipe to Turn Your Passion into Profit

By: Candace Nelson

Narrated by: Candace Nelson

Length: 7 hrs and 22 mins

Publisher's summary

Read by the author.

LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS

For the first time ever, founder of Sprinkles Cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Listeners will learn how to:

• Obtain the key ingredients to any successful business
• Craft the mindset of an entrepreneur
• Learn the secret recipe for packaging a product for profit
• Turn kitchen experiments into top selling products
• Cultivate a community of brand evangelists
• Step into a personal brand to amplify the business
• Know where to put marketing dollars most effectively
• And much more.

In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-listen for anyone with a passion needing a place to start or a push along the way.

At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay, and inspiration for entrepreneurs everywhere.

©2022 Candace Nelson (P)2022 HarperCollins Leadership

Critic reviews

"If you are curious about starting a business that will break through all the noise, Sweet Success is where you should begin. Learning from Candace is like taking a crash course in creativity, innovation and hard work. As a world class female founder, Candace shares her most valuable wisdom to guide readers on the path from idea to exit. A must-read manual for any aspiring entrepreneur!"—Reese Witherspoon, Founder of Hello Sunshine

"In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it."—Sheryl Sandberg, Founder of Lean In and Option B

"Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. With humility and humor, Candace shares her secret roadmap to building a beloved brand and national chain from her tiny Los Angeles apartment. If you have ever tasted the magic of a Sprinkles cupcake, you know you're in for a treat with this life changing book!"—Whitney Wolfe Herd, Founder and CEO, Bumble

Info packed

Thank you for sharing your journey. I appreciated the details and steps required in dreaming up a business. I enjoyed hearing the ups and downs as in life nothing is “sunshine and rainbows,” all the time. Great enunciation and tone throughout the book. Highly recommend this book to anyone interested in hearing a great story and learning how to get a business started.

Valuable for more than just business!

This book was exactly what I needed! Beautifully and passionately read by the author, this book was such a surprise! It was honest, motivational, inspirational and educational. I love how the author sources other successful woman and female authored books — make no mistake, men were also appropriately recognized :) I will absolutely keep this book in my pocket for a blueprint of how to navigate a new business idea. Highly recommended!

Loved everything about this book!

Great story, helpful advice and pleasant reading voice and style. A pleasure to listen to from start to finish.

start a business, grow a business. this is the bo

one of the best books on starting a business. not just the basics. after listening I will also pickup the hardcover for reference and highlighting.

10/10!

This book was exactly what I needed to get my bakery off the ground. The narration was perfect and this audiobook accompanied me on many car rides! Thank you Candace!