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Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
- Narrated by: Michael London Anglado
- Length: 27 mins
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Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Summary of Matthew Dixon’s: The Challenger Sale
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Overall4 out of 5 stars 1
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The Challenger Sale: Taking Control of the Customer Conversation (2011) shows companies how assertive sales representatives can increase profits and create repeat customers. Authors and entrepreneurs Matthew Dixon and Brent Adamson use the results of interviews with more than 5,000 sales representatives to outline five different profiles most employees fit into. Purchase this in-depth summary to learn more.
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Publisher's summary
PLEASE NOTE: This is a summary, analysis and review of the book and not the original book.
Matthew Dixon and Brent Adamson's insightful book, The Challenger Sale: Taking Control of the Customer Conversation offers the results of their research on thousands of sales reps and the best way to sell.
This SUMOREADS Summary & Analysis offers supplementary material to The Challenger Sale to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, SUMOREADS Summary & Analysis is here to help. Absorb everything you need to know in under 20 minutes!
What does this SUMOREADS Summary & Analysis Include?
- Executive Summary of the original book
- Editorial Review
- Key takeaways & analysis of each section
- A short bio of the the authors
Original Book Summary Overview
In The Challenger Sale, Dixon and Adamson dig through mountains of research on thousands of sales reps to find what makes some reps exceptional performers in a complex sales environment. Packed with proven insights and practical guidelines for implementing the Challenger Sales Model, this book is the harbinger of a sales revolution that is long overdue. The Challenger Sale is a must-read for any salesperson, team leader, or senior executive.
BEFORE YOU BUY: The purpose of this SUMOREADS Summary & Analysis is to help you decide if it's worth the time, money and effort reading the original book (if you haven't already). SUMOREADS has pulled out the essence-but only to help you ascertain the value of the book for yourself. This analysis is meant as a supplement to, and not a replacement for, The Challenger Sale.
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What listeners say about Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Spence
- 05-24-18
Possibly Better than the Full Book
Amazing! I found this more helpful than the full book. I listened to the full book before listening to this, and I got lost in all of the details and studies. This summary cuts through the crap and gets to the core of not just what it means to be a challenger but more importantly how to do it. Get this summary. It's time and money well spent.
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1 person found this helpful
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Gregg
- 08-23-22
Great Synopsis
I’ve read the book as well as listened to it. This synopsis does a great job!
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Overall4 out of 5 stars
-
Performance3 out of 5 stars
-
Story5 out of 5 stars
- Alesha
- 07-17-19
Solid Summary
Solid summary to help with quick application of the challenger sales principles however I wish they had a different narrator of this summary. The narrator's voice was a little annoying and had this pretentious-matter of fact vibe. Nonetheless it is a solid summary of the actual book. Enjoy!
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Overall1 out of 5 stars
-
Performance1 out of 5 stars
-
Story1 out of 5 stars
- Anonymous User
- 06-05-19
Very dry
This is not for every sales cycle, buyers are aware and push away these types of personalities.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Glenn Cionek
- 05-14-19
Great book. A must read for anyone selling to the enterprise
Read it once read it twice. If you are in sales or sales management and haven’t given this a read, you are putting yourself at a disadvantage.
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Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story3 out of 5 stars
- Giacomo
- 02-11-19
not as good as expected
I think it should be a bit deeper, is very superficial, I found that is missing a good bit of content
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Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Vicki J. O'Grady-Longo
- 11-01-18
great quick overview as a head start to book
top line overview for a grasp of book content - great way to glean what The Challenger sale is and is not
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Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story3 out of 5 stars
- Amazon Customer
- 12-21-21
a bit to shallow
a bit to shallow. they could stand to add 10 minutes.
thanks. one more word
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- MR D Shukla
- 05-06-21
love these short summaries
interesting insights on the challenger sales process. key takeaway is to give sales team individual training and to look at the unique things they can offer to clients
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous
- 06-04-23
Very well done
This was required reading/listening for my work and I thought it was very well done. I now have a much better appreciation for The Challenger Sale philosophy.
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The Challenger Sale
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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5 out of 5 stars
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Something to Think About
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- By: Sumoreads
- Narrated by: Michael London Anglado
- Length: 40 mins
- Unabridged
-
Overall4 out of 5 stars 8
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Performance4 out of 5 stars 5
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Story4 out of 5 stars 5
This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content, and offers insight into the writing style and overall themes. Whether you'd like to supplement your understanding, refresh your memory, or simply decide whether or not this book is for you, we're here to help. Absorb everything you need to know in less than 45 minutes.
By: Sumoreads
-
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 401
-
Performance4.5 out of 5 stars 331
-
Story4.5 out of 5 stars 328
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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5 out of 5 stars
-
Love it, invaluable business resource!
- By Marxk Madhavan on 06-25-17
By: Brent Adamson, and others
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SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 181
-
Performance4.5 out of 5 stars 148
-
Story4.5 out of 5 stars 147
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
-
Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 101
-
Performance4.5 out of 5 stars 83
-
Story4.5 out of 5 stars 82
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 969
-
Performance4.5 out of 5 stars 735
-
Story4.5 out of 5 stars 726
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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3 out of 5 stars
-
Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance5 out of 5 stars 46
-
Story5 out of 5 stars 42
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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5 out of 5 stars
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Something to Think About
- By Anonymous User on 09-08-23
By: Matthew Dixon, and others
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- By: Sumoreads
- Narrated by: Michael London Anglado
- Length: 40 mins
- Unabridged
-
Overall4 out of 5 stars 8
-
Performance4 out of 5 stars 5
-
Story4 out of 5 stars 5
This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content, and offers insight into the writing style and overall themes. Whether you'd like to supplement your understanding, refresh your memory, or simply decide whether or not this book is for you, we're here to help. Absorb everything you need to know in less than 45 minutes.
By: Sumoreads
-
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 401
-
Performance4.5 out of 5 stars 331
-
Story4.5 out of 5 stars 328
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
-
5 out of 5 stars
-
Love it, invaluable business resource!
- By Marxk Madhavan on 06-25-17
By: Brent Adamson, and others
-
SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 181
-
Performance4.5 out of 5 stars 148
-
Story4.5 out of 5 stars 147
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
-
5 out of 5 stars
-
Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 101
-
Performance4.5 out of 5 stars 83
-
Story4.5 out of 5 stars 82
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
Related to this topic
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Stop Selling and Start Leading
- How to Make Extraordinary Sales Happen
- By: James M. Kouzes, Barry Z. Posner, Deb Calvert
- Narrated by: Brian Holsopple
- Length: 5 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 37
-
Performance4.5 out of 5 stars 33
-
Story4.5 out of 5 stars 34
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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5 out of 5 stars
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Sales leadership 101
- By Sole Trades on 08-29-20
By: James M. Kouzes, and others
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 216
-
Performance4 out of 5 stars 171
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Story4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 64
-
Performance4.5 out of 5 stars 54
-
Story4.5 out of 5 stars 54
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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4 out of 5 stars
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
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Born to Build
- How to Build a Thriving Startup, a Winning Team, New Customers and Your Best Life Imaginable
- By: Jim Clifton, Sangeeta Badal
- Narrated by: Braden Wright
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 77
-
Performance4.5 out of 5 stars 68
-
Story4 out of 5 stars 68
Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society.
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5 out of 5 stars
-
Powerful perspective shift
- By Diana_loves_audiobooks on 06-09-18
By: Jim Clifton, and others
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,320
-
Performance4.5 out of 5 stars 1,045
-
Story4.5 out of 5 stars 1,040
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
