Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
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Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
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Michael London Anglado
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Sumoreads
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PLEASE NOTE: This is a summary, analysis and review of the book and not the original book.
Matthew Dixon and Brent Adamson's insightful book, The Challenger Sale: Taking Control of the Customer Conversation offers the results of their research on thousands of sales reps and the best way to sell.
This SUMOREADS Summary & Analysis offers supplementary material to The Challenger Sale to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, SUMOREADS Summary & Analysis is here to help. Absorb everything you need to know in under 20 minutes!
What does this SUMOREADS Summary & Analysis Include?
- Executive Summary of the original book
- Editorial Review
- Key takeaways & analysis of each section
- A short bio of the the authors
Original Book Summary Overview
In The Challenger Sale, Dixon and Adamson dig through mountains of research on thousands of sales reps to find what makes some reps exceptional performers in a complex sales environment. Packed with proven insights and practical guidelines for implementing the Challenger Sales Model, this book is the harbinger of a sales revolution that is long overdue. The Challenger Sale is a must-read for any salesperson, team leader, or senior executive.
BEFORE YOU BUY: The purpose of this SUMOREADS Summary & Analysis is to help you decide if it's worth the time, money and effort reading the original book (if you haven't already). SUMOREADS has pulled out the essence-but only to help you ascertain the value of the book for yourself. This analysis is meant as a supplement to, and not a replacement for, The Challenger Sale.
©2017 SUMOREADS (P)2017 SUMOREADSLos oyentes también disfrutaron...
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
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- De: Sumoreads
- Narrado por: Michael London Anglado
- Duración: 40 m
- Versión completa
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General4 out of 5 stars 9
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Narración:3.5 out of 5 stars 6
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This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content, and offers insight into the writing style and overall themes. Whether you'd like to supplement your understanding, refresh your memory, or simply decide whether or not this book is for you, we're here to help. Absorb everything you need to know in less than 45 minutes.
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1 out of 5 stars
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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The Challenger Sale: Taking Control of the Customer Conversation (2011) shows companies how assertive sales representatives can increase profits and create repeat customers. Authors and entrepreneurs Matthew Dixon and Brent Adamson use the results of interviews with more than 5,000 sales representatives to outline five different profiles most employees fit into. Purchase this in-depth summary to learn more.
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- Duración: 40 m
- Versión completa
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General4 out of 5 stars 9
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Narración:3.5 out of 5 stars 6
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Historia3.5 out of 5 stars 6
This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content, and offers insight into the writing style and overall themes. Whether you'd like to supplement your understanding, refresh your memory, or simply decide whether or not this book is for you, we're here to help. Absorb everything you need to know in less than 45 minutes.
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- Duración: 5 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,067
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Narración:4.5 out of 5 stars 815
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Historia4.5 out of 5 stars 806
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Lo que los oyentes dicen sobre Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Glenn Cionek
- 05-14-19
Great book. A must read for anyone selling to the enterprise
Read it once read it twice. If you are in sales or sales management and haven’t given this a read, you are putting yourself at a disadvantage.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Gregg
- 08-23-22
Great Synopsis
I’ve read the book as well as listened to it. This synopsis does a great job!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Spence
- 05-24-18
Possibly Better than the Full Book
Amazing! I found this more helpful than the full book. I listened to the full book before listening to this, and I got lost in all of the details and studies. This summary cuts through the crap and gets to the core of not just what it means to be a challenger but more importantly how to do it. Get this summary. It's time and money well spent.
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esto le resultó útil a 1 persona
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Vicki J. O'Grady-Longo
- 11-01-18
great quick overview as a head start to book
top line overview for a grasp of book content - great way to glean what The Challenger sale is and is not
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Giacomo
- 02-11-19
not as good as expected
I think it should be a bit deeper, is very superficial, I found that is missing a good bit of content
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Alesha
- 07-17-19
Solid Summary
Solid summary to help with quick application of the challenger sales principles however I wish they had a different narrator of this summary. The narrator's voice was a little annoying and had this pretentious-matter of fact vibe. Nonetheless it is a solid summary of the actual book. Enjoy!
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Cliente Amazon
- 04-26-24
Good summary!!
Good summary of a great sales book. Ready to implement in your sales team. I enjoyed the key takeaway in each chapter.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Anonymous User
- 06-05-19
Very dry
This is not for every sales cycle, buyers are aware and push away these types of personalities.
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