Start with the Story
Brand-Building in a Narrative Economy
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Start with the Story
Compra ahora por $15.59
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Kristian A. Alomá PhD
Acerca de esta escucha
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.
©2023 Kristian A Alom, PhD (P)2023 Kristian A Alomá, PhDLos oyentes también disfrutaron...
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 3,926
-
Narración:5 out of 5 stars 3,392
-
Historia5 out of 5 stars 3,376
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- De Chris Love en 11-28-20
-
Reboot
- Leadership and the Art of Growing Up
- De: Jerry Colonna
- Narrado por: Jerry Colonna
- Duración: 7 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 596
-
Narración:4.5 out of 5 stars 505
-
Historia4.5 out of 5 stars 504
Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed - molding them into highly accomplished individuals - yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas.
-
2 out of 5 stars
-
Just not my thing....
- De Amazon Customer en 07-10-19
De: Jerry Colonna
-
The Infinite Game
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 6 h y 56 m
- Versión completa
-
General5 out of 5 stars 13,026
-
Narración:5 out of 5 stars 11,172
-
Historia5 out of 5 stars 11,079
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
3 out of 5 stars
-
I love Sinek but...
- De Amazon Customer en 11-11-19
De: Simon Sinek
-
How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 429
-
Narración:4 out of 5 stars 363
-
Historia4.5 out of 5 stars 358
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
-
R.E.D. Marketing
- The Three Ingredients of Leading Brands
- De: Greg Creed, Ken Muench
- Narrado por: Greg Creed, Ken Muench
- Duración: 7 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 42
-
Narración:4.5 out of 5 stars 32
-
Historia4.5 out of 5 stars 32
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
5 out of 5 stars
-
Marketing is simple, but is not easy
- De Geovanny Reyes en 03-05-22
De: Greg Creed, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,276
-
Narración:4.5 out of 5 stars 3,611
-
Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 3,926
-
Narración:5 out of 5 stars 3,392
-
Historia5 out of 5 stars 3,376
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- De Chris Love en 11-28-20
-
Reboot
- Leadership and the Art of Growing Up
- De: Jerry Colonna
- Narrado por: Jerry Colonna
- Duración: 7 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 596
-
Narración:4.5 out of 5 stars 505
-
Historia4.5 out of 5 stars 504
Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed - molding them into highly accomplished individuals - yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas.
-
2 out of 5 stars
-
Just not my thing....
- De Amazon Customer en 07-10-19
De: Jerry Colonna
-
The Infinite Game
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 6 h y 56 m
- Versión completa
-
General5 out of 5 stars 13,026
-
Narración:5 out of 5 stars 11,172
-
Historia5 out of 5 stars 11,079
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
3 out of 5 stars
-
I love Sinek but...
- De Amazon Customer en 11-11-19
De: Simon Sinek
-
How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 429
-
Narración:4 out of 5 stars 363
-
Historia4.5 out of 5 stars 358
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
-
R.E.D. Marketing
- The Three Ingredients of Leading Brands
- De: Greg Creed, Ken Muench
- Narrado por: Greg Creed, Ken Muench
- Duración: 7 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 42
-
Narración:4.5 out of 5 stars 32
-
Historia4.5 out of 5 stars 32
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
5 out of 5 stars
-
Marketing is simple, but is not easy
- De Geovanny Reyes en 03-05-22
De: Greg Creed, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,276
-
Narración:4.5 out of 5 stars 3,611
-
Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- De: Simon Sinek, David Mead, Peter Docker
- Narrado por: Stephen Shedletzky, Simon Sinek
- Duración: 4 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 2,434
-
Narración:4.5 out of 5 stars 2,049
-
Historia4 out of 5 stars 2,047
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.
-
1 out of 5 stars
-
DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- De Jeff and Erin en 12-03-17
De: Simon Sinek, y otros
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 5 h y 22 m
- Versión completa
-
General5 out of 5 stars 24
-
Narración:5 out of 5 stars 22
-
Historia5 out of 5 stars 22
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
-
5 out of 5 stars
-
Reinforces core values
- De Vicki Cloutier en 04-07-22
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- De: Clayton M. Christensen, Taddy Hall
- Narrado por: John Pruden
- Duración: 7 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 1,712
-
Narración:4.5 out of 5 stars 1,450
-
Historia4.5 out of 5 stars 1,438
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
1 out of 5 stars
-
Understood from the first 5 min, the test was unnecessary
- De Julie en 11-02-18
De: Clayton M. Christensen, y otros
-
Persuasion
- Convincing Others When Facts Don't Seem to Matter
- De: Lee Hartley Carter
- Narrado por: Lee Hartley Carter
- Duración: 4 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 103
-
Narración:4.5 out of 5 stars 89
-
Historia4.5 out of 5 stars 88
So, how do you change someone's mind - or at least advance the conversation - when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly 20 years advising and helping the world's most well-known companies do just that. Filled with deeply researched insights into how we make up - and change - our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
-
1 out of 5 stars
-
To Carter, Facts Don’t Matter
- De Timothy Rabb en 01-05-20
-
You're Invited
- The Art and Science of Connection, Trust, and Belonging
- De: Jon Levy
- Narrado por: Jon Levy
- Duración: 7 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 105
-
Narración:4.5 out of 5 stars 94
-
Historia4.5 out of 5 stars 94
Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
-
1 out of 5 stars
-
You’re invited...if you’re liberal
- De Anonymous en 05-19-21
De: Jon Levy
-
Obsessed
- Building a Brand People Love from Day One
- De: Emily Heyward
- Narrado por: Lisa Flanagan
- Duración: 5 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 164
-
Narración:4.5 out of 5 stars 129
-
Historia4.5 out of 5 stars 129
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
-
2 out of 5 stars
-
repetitive and dull
- De selo leno en 06-23-22
De: Emily Heyward
-
Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- De: Jay Baer, Daniel Lemin
- Narrado por: Jay Baer, Daniel Lemin, Ted Wright
- Duración: 5 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 250
-
Narración:4.5 out of 5 stars 216
-
Historia4.5 out of 5 stars 213
Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
-
5 out of 5 stars
-
What a Talk Trigger
- De Yvonne en 10-10-18
De: Jay Baer, y otros
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- De: Marc Gobe
- Narrado por: DeMario Clarke
- Duración: 12 h y 42 m
- Versión completa
-
General4 out of 5 stars 83
-
Narración:4 out of 5 stars 76
-
Historia4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
2 out of 5 stars
-
I want to read this book. But the narrator is poor
- De Peter en 03-13-13
De: Marc Gobe
-
Do the KIND Thing
- Think Boundlessly, Work Purposefully, Live Passionately
- De: Daniel Lubetzky
- Narrado por: Daniel Lubetzky
- Duración: 7 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 190
-
Narración:4.5 out of 5 stars 159
-
Historia4.5 out of 5 stars 161
For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times best-selling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks.
-
5 out of 5 stars
-
Great nuggets of values and wisdom in a boring genre
- De Dan en 09-13-18
De: Daniel Lubetzky
-
The Human Element
- Overcoming the Resistance That Awaits New Ideas
- De: Loran Nordgren, David Schonthal
- Narrado por: Peter Lerman
- Duración: 7 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 114
-
Narración:3.5 out of 5 stars 96
-
Historia4.5 out of 5 stars 95
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.
-
3 out of 5 stars
-
I was looking forward to it, but the voice 😵💫
- De EpicLilly en 11-10-21
De: Loran Nordgren, y otros
-
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- De: Jim Stengel
- Narrado por: Marc Cashman
- Duración: 10 h y 19 m
- Versión completa
-
General4 out of 5 stars 53
-
Narración:4 out of 5 stars 44
-
Historia4 out of 5 stars 45
Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.
-
5 out of 5 stars
-
Connecting the dots of Organizational leadership
- De Brenda Haskin en 08-26-15
De: Jim Stengel
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
Lo que los oyentes dicen sobre Start with the Story
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Keenan
- 10-27-23
Great lessons that teach how to integrate story into your brand
I LOVE the topic of marketing through story and this book definitely did a good job at tying the principles of story-based marketing together.
I think it encouraged me to look at story a bit differently than I previously have and I really appreciate the perspective shift.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña