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Shut Up and Sell More Weddings & Events

Ask Better Questions, Listen to the Answers and Grow Your Business
Narrated by: Alan Berg CSP
Length: 3 hrs and 23 mins
5 out of 5 stars (52 ratings)

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Publisher's Summary

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.

If you are new to selling, this book will give you the tools, and the confidence, to make more sales. I will show you how to ask better questions, really listen to the answers, and help your customers buy. Using real examples and stories, of people just like you, I will guide you to find you own, unique selling style.

When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You have taken an important first step towards making more sales. Thanks for choosing me as your guide.

Alan Berg, CSP

Recorded by the author at Andover Textile Studios in New Jersey.

©2016 Left of Center Marketing & Publishing, LLC (P)2017 Left of Center Marketing & Publishing, LLC

What members say

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So much great info!

Please write more books, Alan! I had the opportunity to see Alan Berg at Wedding MBA in Las Vegas. I had not yet read any of his books and was not familiar with him in any way. He was such a great speaker - so entertaining! I left looking for anything else available by him. Great tips!!

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This book was with every penny and more!

I don’t have much to say but what I will say is that if you are in the event industry you need to get this book. So much invite. From how to respond to leads to why you should have packages. He gives examples and tells you what you should do. So thankful for this book.

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Every Wedding & Event Pro Needs This

As someone that's shared the same big stage as Alan Berg while delivering seminars at Las Vegas conventions, there are many things about this book I love (in fairness, he's been on that stage A LOT longer and much more frequently). The biggest one is going to sound off, and it's the stuff I already knew. What? Yes... Alan presents a number of ideas in his book that I've seen elsewhere, and even in other presentations that he's delivered over the years. However, the way he's presented them in this short book keeps them not only top of mind, but freshly done and easily translatable. Most of the concepts that I wasn't already incorporating in my own business I was able to develop and start using quickly, often in just a matter of days. The content is very K.I.S.S. oriented, but that's actually the beauty of it - how simple it is to hit the ground running. You really can't go wrong with anything from Alan Berg.

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Inspirational!

I'm a prospective entrepreneur and have been working up to start my wedding planning business for years. Currently I am finishing my degree and getting certifications to start. I listened to this audio as part of a 14 hour road trip and do not regret it. I'm inspired to start working on my business even more and will be using Alan Berg for consulting in the future most definitely.

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Incredible book

Only thing better than this book is hearing Alan in person. Inspiring , educational, a must read for anyone in the industry

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Great!

What an awesome book. Its really helped me sort out how to wedding plan and be an event planner.

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Another Home Run!

A must read for any event vendor or professional. So many great tips and ideas to improve your business!

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  • Z
  • 08-21-17

Actionable great information

Very concise and actionable. Great content and very well presented. Book is read by the author who is a professional presenter, which makes the content engaging and easy to follow. Highly recommended.

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  • Mr
  • 01-29-19

inspiring

i have listened to this book more than once, it’s full of amazing tips to grow any business

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  • samantha jane tibor
  • 09-14-18

Great read

Really enjoyed listening, kept my attention and resonated, just what I needed for my business.