Shut Up and Sell More Weddings & Events

Ask Better Questions, Listen to the Answers and Grow Your Business

By: Alan Berg CSP

Narrated by: Alan Berg CSP

Length: 3 hrs and 23 mins

Publisher's summary

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.

If you are new to selling, this book will give you the tools, and the confidence, to make more sales. I will show you how to ask better questions, really listen to the answers, and help your customers buy. Using real examples and stories, of people just like you, I will guide you to find you own, unique selling style.

When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You have taken an important first step towards making more sales. Thanks for choosing me as your guide.

Alan Berg, CSP

Recorded by the author at Andover Textile Studios in New Jersey.

©2016 Left of Center Marketing & Publishing, LLC (P)2017 Left of Center Marketing & Publishing, LLC

Gem after gem!

I couldn’t stop listening. Major gems in this book! If you’re feeling stuck in your business start here. You won’t be disappointed !

Best Sell Book!

I listen to this book three consecutive times to capture all the clear and direct tips, tricks and lessons. I highly recommend this book for all industries.
~ Event Logistics & Consulting

competition killer

You have two choices. Read this book, and crush your competitors, or let them read it and leave you in the dust. Alan Berg gives so many nuggets in this book that there is no way it can not help you. It truly is a guide that you will read over and over again.

Great content!

Very informative content. I will definitely be purchasing more books by the author in the future.

Alan Berg Means Business

I have seen Alan Berg at many shows and I have all of his books! This was a great listen and can't wait to start using his tools to make more sales.

So On Point!

Love the life stories and life lessons. Great take aways and things to implement. Thanks Alan!

So much great info!

Please write more books, Alan! I had the opportunity to see Alan Berg at Wedding MBA in Las Vegas. I had not yet read any of his books and was not familiar with him in any way. He was such a great speaker - so entertaining! I left looking for anything else available by him. Great tips!!

This book was with every penny and more!

I don’t have much to say but what I will say is that if you are in the event industry you need to get this book. So much invite. From how to respond to leads to why you should have packages. He gives examples and tells you what you should do. So thankful for this book.

Every Wedding & Event Pro Needs This

As someone that's shared the same big stage as Alan Berg while delivering seminars at Las Vegas conventions, there are many things about this book I love (in fairness, he's been on that stage A LOT longer and much more frequently). The biggest one is going to sound off, and it's the stuff I already knew. What? Yes... Alan presents a number of ideas in his book that I've seen elsewhere, and even in other presentations that he's delivered over the years. However, the way he's presented them in this short book keeps them not only top of mind, but freshly done and easily translatable. Most of the concepts that I wasn't already incorporating in my own business I was able to develop and start using quickly, often in just a matter of days. The content is very K.I.S.S. oriented, but that's actually the beauty of it - how simple it is to hit the ground running. You really can't go wrong with anything from Alan Berg.

Inspirational!

I'm a prospective entrepreneur and have been working up to start my wedding planning business for years. Currently I am finishing my degree and getting certifications to start. I listened to this audio as part of a 14 hour road trip and do not regret it. I'm inspired to start working on my business even more and will be using Alan Berg for consulting in the future most definitely.

Fantastic audio book

Wow so much information. Definitely some light bulb moments.
All of this book makes so much sense written in a way that’s so easy to adapt to your business off to go and implement.
Thank you Alan for sharing your wealth of knowledge.

Helpful

Watched a webinar with Alan and bought this book afterwards. Found very helpful and will use to optimise future sales. Wealth of knowledge. Worth a listen.

inspiring

i have listened to this book more than once, it’s full of amazing tips to grow any business

Great read

Really enjoyed listening, kept my attention and resonated, just what I needed for my business.