Romancing the Brand
How Brands Create Strong, Intimate Relationships with Consumers
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Romancing the Brand
Compra ahora por $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Julie McKay
-
De:
-
Tim Halloran
Acerca de esta escucha
A young woman tells a focus group that Diet Coke is like her boyfriend. A 20-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.
How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands?
In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial "romance."
Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved - and the insight and confidence to use them.
©2014 Tim Halloran (P)2014 Audible Inc.Los oyentes también disfrutaron...
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,687
-
Narración:4.5 out of 5 stars 3,894
-
Historia4.5 out of 5 stars 3,859
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 27,644
-
Narración:4.5 out of 5 stars 23,493
-
Historia4.5 out of 5 stars 23,346
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 599
-
Narración:4.5 out of 5 stars 508
-
Historia4 out of 5 stars 503
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 369
-
Narración:4.5 out of 5 stars 330
-
Historia4.5 out of 5 stars 327
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
1 out of 5 stars
-
Motivational, but lacks substance!
- De Melanie Iannaggi en 09-15-17
De: Sally Hogshead
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,687
-
Narración:4.5 out of 5 stars 3,894
-
Historia4.5 out of 5 stars 3,859
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 27,644
-
Narración:4.5 out of 5 stars 23,493
-
Historia4.5 out of 5 stars 23,346
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 599
-
Narración:4.5 out of 5 stars 508
-
Historia4 out of 5 stars 503
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 369
-
Narración:4.5 out of 5 stars 330
-
Historia4.5 out of 5 stars 327
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
1 out of 5 stars
-
Motivational, but lacks substance!
- De Melanie Iannaggi en 09-15-17
De: Sally Hogshead
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
Reengineering Retail
- The Future of Selling in a Post-Digital World
- De: Doug Stephens
- Narrado por: Doug Stephens
- Duración: 7 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 113
-
Narración:4.5 out of 5 stars 95
-
Historia4.5 out of 5 stars 95
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
-
1 out of 5 stars
-
Full of selection bias
- De Peter en 03-08-19
De: Doug Stephens
-
Evergreen
- Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
- De: Noah Fleming
- Narrado por: Noah Fleming, Walter Dixon
- Duración: 7 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 48
-
Narración:4 out of 5 stars 35
-
Historia4.5 out of 5 stars 35
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.
-
4 out of 5 stars
-
Good content, not crazy about the delivery
- De Jeff P. en 08-14-15
De: Noah Fleming
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Different
- Escaping the Competitive Herd
- De: Youngme Moon
- Narrado por: Bernadette Dunne
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 214
-
Narración:4.5 out of 5 stars 150
-
Historia4.5 out of 5 stars 150
Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
-
5 out of 5 stars
-
Winning at Marketing by Breaking the Rules
- De Douglas C. Bates en 04-20-12
De: Youngme Moon
-
Think Simple
- How Smart Leaders Defeat Complexity
- De: Ken Segall
- Narrado por: Ken Segall
- Duración: 7 h y 30 m
- Versión completa
-
General4 out of 5 stars 96
-
Narración:4.5 out of 5 stars 88
-
Historia4 out of 5 stars 84
Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service.
-
5 out of 5 stars
-
Absolutely incredible! Should be required reading…
- De Ray Junior en 08-17-17
De: Ken Segall
-
Beyond the Obvious
- Killer Questions That Spark Game-Changing Innovation
- De: Phil McKinney
- Narrado por: Ray Porter
- Duración: 7 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 53
-
Historia4.5 out of 5 stars 52
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.
-
1 out of 5 stars
-
Don't Waste Your Time
- De Dave Nelson en 02-12-12
De: Phil McKinney
-
R.E.D. Marketing
- The Three Ingredients of Leading Brands
- De: Greg Creed, Ken Muench
- Narrado por: Greg Creed, Ken Muench
- Duración: 7 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 42
-
Narración:4.5 out of 5 stars 32
-
Historia4.5 out of 5 stars 32
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
5 out of 5 stars
-
Marketing is simple, but is not easy
- De Geovanny Reyes en 03-05-22
De: Greg Creed, y otros
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- De: Maria Ross
- Narrado por: Maria Ross
- Duración: 4 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 59
-
Narración:5 out of 5 stars 50
-
Historia4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- De ABLOCH en 06-06-17
De: Maria Ross
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 91
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- De: Scott McKain
- Narrado por: Scott McKain
- Duración: 5 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 47
-
Narración:5 out of 5 stars 38
-
Historia4.5 out of 5 stars 39
With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
-
5 out of 5 stars
-
Iconic Book
- De MBD en 11-28-23
De: Scott McKain
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- De: David Avrin, Jeffrey Gitomer - foreword
- Narrado por: David Avrin
- Duración: 5 h y 14 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 23
-
Historia4.5 out of 5 stars 23
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
De: David Avrin, y otros
-
Do the KIND Thing
- Think Boundlessly, Work Purposefully, Live Passionately
- De: Daniel Lubetzky
- Narrado por: Daniel Lubetzky
- Duración: 7 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 190
-
Narración:4.5 out of 5 stars 159
-
Historia4.5 out of 5 stars 161
For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times best-selling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks.
-
5 out of 5 stars
-
Great nuggets of values and wisdom in a boring genre
- De Dan en 09-13-18
De: Daniel Lubetzky