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Revenue Growth Platform
- A Strategic and Tactical Guidebook for Securing Growth
- Narrated by: Justin Roberts
- Length: 4 hrs and 55 mins
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Publisher's Summary
What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform.
Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success. By listening to this book you will understand and be able to take action on the two main themes of the book:
- How to shift the business model to achieve growth and increased profits
- How to multiply the efficiency of your sales, marketing, and service organizations
In Revenue Growth Platform you’ll find interviews of sales and marketing thought leaders from companies like Salesforce, Zuora, KONE, JohnsonControls, Smarp, Leadfeeder, and Surf Air. Additionally, you’ll hear about how companies like Rolls-Royce, Caterpillar, Xerox, Adobe, Cisco, and GE have shifted their business models.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic Reviews
"This book will tell you how some of the most innovative companies in the world deal with their growth challenges." (Frank Van Der Vinden, EMEA Lead, Sales Productivity at Dropbox)
“Business transformation is difficult and involves fundamental change to how organizations operate. This book shows you how it’s done!” (Jasmeet Singh, EVP and Global Head of Manufacturing at Infosys)
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What listeners say about Revenue Growth Platform
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- Anonymous User
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narrated by a really rubbish computer
just don't. of you get past the first 3 mins of the most awful computer style narration, your brain will freeze. dreary would be good, this isn't
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-
Business to Company???
- By S. Wheelhouse on 12-07-18
By: Nick Mehta, and others
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 47
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Performance4.5 out of 5 stars 38
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Story4.5 out of 5 stars 38
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
- By KwikC on 04-03-23
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How to Write a Winning Business Plan
- A Step-by-Step Guide for Startup Entrepreneurs to Build a Solid Foundation, Attract Investors and Achieve Success with a Bulletproof Business Plan
- By: Walter Grant
- Narrated by: Michael Azevedo
- Length: 3 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 53
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Performance4 out of 5 stars 16
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Story4 out of 5 stars 16
Let’s face it, investors don’t put money in ideas. They need concrete evidence that they’ll get a return on their investment, and a good business plan gives them such information. Do you have a hard time figuring out how to get a business plan down on paper? Are you tired and confused by all the business jargon, just wanting a straightforward how-to guide outlining exactly what you need to do? Business plans are the heart and soul of a successful company - they give you focus and operational clarity that can kick major mistakes to the curb.
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1 out of 5 stars
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unhelpful
- By brian rosnell on 08-27-22
By: Walter Grant
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The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- By: Todd Olson
- Narrated by: Basil Sands
- Length: 8 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 32
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Performance4.5 out of 5 stars 27
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Story4.5 out of 5 stars 27
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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2 out of 5 stars
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This is too much of a Pendo commercial
- By Audun Arly Lund on 01-14-21
By: Todd Olson
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Entering StartupLand
- An Essential Guide to Finding the Right Job
- By: Jeffrey Bussgang
- Narrated by: Adam Grupper
- Length: 8 hrs and 20 mins
- Unabridged
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Overall4.5 out of 5 stars 31
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Performance4.5 out of 5 stars 25
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Story4.5 out of 5 stars 25
Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.
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5 out of 5 stars
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A Unique and Honest Peek Into startup the startup joining patg
- By Gil on 10-08-18
By: Jeffrey Bussgang
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Lean Analytics
- Use Data to Build a Better Startup Faster
- By: Alistair Croll, Benjamin Yoskovitz
- Narrated by: Daniel Henning
- Length: 12 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 37
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Performance5 out of 5 stars 32
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Story4.5 out of 5 stars 31
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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3 out of 5 stars
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Very B2C focused
- By Jon on 07-16-22
By: Alistair Croll, and others
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 28
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Performance4.5 out of 5 stars 22
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Story4.5 out of 5 stars 22
The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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5 out of 5 stars
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Experimentation is key. Do it faster.
- By Anonymous User on 02-16-21
By: David H. DeWolf, and others
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Leading Digital
- Turning Technology Into Business Transformation
- By: George Westerman, Didier Bonnet, Andrew McAfee
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 126
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Performance4.5 out of 5 stars 115
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Story4 out of 5 stars 111
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.
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5 out of 5 stars
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Source of "ways towards digitalization" patterns
- By Waleed Abdelmajeed on 09-02-17
By: George Westerman, and others
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The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- By: David L. Rogers
- Narrated by: Paul Heitsch
- Length: 9 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 145
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Performance4.5 out of 5 stars 124
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Story4.5 out of 5 stars 124
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
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5 out of 5 stars
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Excellent!
- By Anonymous User on 05-18-19
By: David L. Rogers
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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Overall4 out of 5 stars 190
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Performance4.5 out of 5 stars 164
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Story4 out of 5 stars 159
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 49
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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5 out of 5 stars
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Must listen for anyone going into Product
- By Adrian on 08-21-20
By: Jeff Gothelf, and others
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 1,240
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Performance4.5 out of 5 stars 968
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Story4 out of 5 stars 963
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- By Rebecca Savage on 01-05-15
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 60
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Performance4.5 out of 5 stars 50
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Story4.5 out of 5 stars 48
The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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3 out of 5 stars
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Great content!! Narrating sounds like a computer
- By Lydia on 06-01-22
By: Ashvin Vaidyanathan, and others
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Starting a Business QuickStart Guide
- The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
- By: Ken Colwell PhD MBA
- Narrated by: Ken Colwell PhD MBA
- Length: 7 hrs and 29 mins
- Unabridged
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Overall4.5 out of 5 stars 206
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Performance4.5 out of 5 stars 176
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Story4.5 out of 5 stars 173
In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over 20 years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PhD, MBA, has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
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3 out of 5 stars
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More like a class textbook
- By ACustomer on 10-15-19
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 36
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Performance4.5 out of 5 stars 30
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Story4.5 out of 5 stars 30
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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5 out of 5 stars
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excellent overview of customer centricity
- By SKYNET on 06-17-22
By: Peter Fader, and others
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
- Unabridged
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Overall4.5 out of 5 stars 65
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Performance4.5 out of 5 stars 56
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Story4.5 out of 5 stars 56
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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2 out of 5 stars
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Nothing to learn from this book
- By Thomas D. Kehoe on 02-23-22
By: Steve Blank, and others
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- By: Blake Morgan
- Narrated by: Lisa Larsen
- Length: 6 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 31
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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4 out of 5 stars
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The narrator
- By Samantha on 08-15-21
By: Blake Morgan
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 218
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Performance4.5 out of 5 stars 185
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Story4.5 out of 5 stars 185
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
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A must read if you really want to innovate like Amazon
- By Darius V. on 05-19-19
By: John Rossman