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Publisher's Summary

Radical Relevance is filled with value proposition examples and unique branding case studies. It is your road map to growing your business in a crowded and noisy marketplace and about finding the bull's eye for your business. 

You start with a relentless passion for truly knowing your clients - for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients™. 

Continually tightening up your focus allows you to sharpen your marketing message - to cut through all the noise in the marketplace and resonate with your prospects and to capture their attention and compel them to take action. Radical relevance is about solving the right problems, with the right product or service, for the right people, with the right message, through the right medium, at just the right time. 

It is not a theory. It’s your path to exponential growth. Your radically relevant message will be irresistible to just the right prospects, compelling them to follow your recommendations, while simultaneously repelling those prospects who aren’t a perfect fit for your business. 

It’s time to take a stand with your value! It’s time to get radically relevant! Be relevant or be ignored, be compelling or be forgotten!

©2019 Bill Cates (P)2019 Bill Cates

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What listeners say about Radical Relevance

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A must read for business owners!

Bill has hit this one out of the park.

His message alone is great but my favorite was pulling in the wisdom of other contemporary thought leaders to both highlight and compliment his message.

I would HIGHLY recommend this book to anyone trying to clarify their message, make more sales, or really home in their marketing.

Kudos.

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Blog posts strung together are not a book

Read his first book and returned it, because outside of the referral statement (which you can find on youtube) it was mediocre at best. The author seems like a good guy trying to support a community, however, if you've read any book produced after 2010 in this genre, or read a blog, watched youtube, etc... You'll know or understand what's written here. The five star reviews lured me into giving him Cates another shot, however, this is a return and his titles will not be in my library. He contrasts and comments on Millers work, blog articles and constant does the name dropping, look how cool I am because I work with, am 'peers' with... If you're a fan than you may enjoy this, however, for the more savvy, pass, or get it with a credit.

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Real, Raw, and Relevant!

A must read for any servant leader who wants to present a clear and concise message to their audience.

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Another must-read a book

Bill Cates’ last book was the first audiobook I ever listened to twice. So, I knew that when his new book came out I would have to read it. It’s full of great information, delivered in an easy to understand, usable way. I’m now going to go back and listen to this again, for all of the tips that I missed the first time.

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On point, relevant and actionable information

Great book. I am happy someone recommended it and the tools he provides gave clarity.

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Another winner from Bill

I've been following Bill's methods for many years and this book is by far his most comprehensive. I've had it cued up in my car for just over a week now and keep finding new nuggets each listening session. Next stop the RR Tool Kit.

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  • Kindle Customer
  • 10-29-20

Incredible!

The content is fantastic. I'm not a natural at promoting myself, I bought many books previously to improve. Many of those past purchases were shocking bad, summaries of tweets and tried to upsell a course at the end. This book is not one those.

This is one of the few books that goes into the detail needed to solve problems when communicating. I got the opinion Bill is trying to genuinely help people and thankfully most of the examples are current.

Lastly, Bill is a gent. I was having some difficulty downloading the toolkit. I contacted him and honestly what a great person. Very fast response, solved the problem quickly and very personable.