Propaganda by Edward Bernays
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Propaganda by Edward Bernays
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Narrado por:
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Dalan Decker
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De:
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Edward Bernays
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The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.
Bernays, drawing from the psychoanalytic insights of his uncle Sigmund Freud, unveils the powerful tools and strategies employed by governments, corporations, and influential individuals to shape societal beliefs and behaviors. "Propaganda" delves into the psychology of the masses, exploring how public opinion can be swayed through the strategic use of media, symbols, and narratives.
This book is not just historical insight into 20th-century communication tactics; it is an unveiling for the listener. Bernays’ theories find new relevance, offering a crucial lens through which to view the complexities of information manipulation, echo chambers, and the shaping of public discourse in the modern world.
Ideal for students and professionals in public relations, media studies, political science, and sociology, "Propaganda" challenges listeners to critically examine the ethical boundaries of persuasive communication. It is an essential listen for anyone seeking to understand the dynamics of media influence, mind control, and the power of influencing the world we live in.
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.
De: Edward Bernays
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General4 out of 5 stars 21
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Narración:3.5 out of 5 stars 19
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Historia4 out of 5 stars 19
Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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5 out of 5 stars
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Still relevant and hauntingly accurate, too opimistic and elitist in the idea of being used for good by the deserving rulers.
- De robert en 10-03-24
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Public Opinion
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General4.5 out of 5 stars 7
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Narración:4.5 out of 5 stars 7
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4 out of 5 stars
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Lippmann is an impressive social scientist.
- De Anonymous User en 12-29-24
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Propaganda
- De: Edward Bernays, Mark Crispin Miller - introduction
- Narrado por: Grover Gardner
- Duración: 4 h y 42 m
- Versión completa
-
General4 out of 5 stars 1,359
-
Narración:4.5 out of 5 stars 1,141
-
Historia4 out of 5 stars 1,130
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
-
4 out of 5 stars
-
SKIP THE INTRODUCTION
- De Scott A Kessler en 04-28-20
De: Edward Bernays, y otros
-
Crystallizing Public Opinion
- Complete and Original Edition
- De: Edward Bernays, Mitch Horowitz - introduction
- Narrado por: Mitch Horowitz
- Duración: 5 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:4.5 out of 5 stars 7
-
Historia4.5 out of 5 stars 7
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
-
5 out of 5 stars
-
How Opinions are Shaped
- De Eric en 01-09-24
De: Edward Bernays, y otros
-
Crystallizing Public Opinion
- De: Edward Bernays
- Narrado por: Daniel Purcell
- Duración: 4 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 25
-
Narración:4 out of 5 stars 19
-
Historia4.5 out of 5 stars 19
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
-
3 out of 5 stars
-
Informative
- De Christopher Dunlock en 12-01-23
De: Edward Bernays
-
Propaganda
- De: Edward Bernays
- Narrado por: Jonathan Queen
- Duración: 3 h y 34 m
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.
De: Edward Bernays
-
Propaganda
- De: Edward Bernays
- Narrado por: Barry J. Peterson
- Duración: 3 h y 4 m
- Versión completa
-
General4 out of 5 stars 21
-
Narración:3.5 out of 5 stars 19
-
Historia4 out of 5 stars 19
Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
-
5 out of 5 stars
-
Still relevant and hauntingly accurate, too opimistic and elitist in the idea of being used for good by the deserving rulers.
- De robert en 10-03-24
De: Edward Bernays
-
Public Opinion
- De: Walter Lippmann
- Narrado por: John Clickman
- Duración: 10 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4.5 out of 5 stars 7
-
Historia4.5 out of 5 stars 7
Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
-
4 out of 5 stars
-
Lippmann is an impressive social scientist.
- De Anonymous User en 12-29-24
De: Walter Lippmann
Lo que los oyentes dicen sobre Propaganda by Edward Bernays
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Hero Health
- 05-31-24
we are being bombarded
Excellent book and excellent reading on a true American classic for those that want to know more
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 02-11-25
The information in the past and apply today
Not sure it for everyone due to the fact it is a Time Capsule of old world thought
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