Post-Acquisition Marketing

How to Create Enterprise Value in the First 100 Days

De: Shiv Narayanan

Narrado por: Assaf Cohen

When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.

In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.

©2021 Shiv Narayanan (P)2021 Shiv Narayanan

Decent High-Level Book for Non-Marketing Founders

I'll start by saying I am a huge fan of Shiv, and in my opinion he is one of the best minds in B2B / start-up marketing, specifically from a strategic stand-point. He has a great way of taking large and complex concepts and breaking them down into bite size, digestible content that is high in Vitamin V (value).

Shiv's LinkedIn content is vastly superior in value to almost everyone else I follow, and I have a fairly robust marketing network.

I was excited to get this book for some insider tips and a deeper dive into post-acquisition marketing. To be fair, there are a few gems in this book, but unfortunately it mostly serves as a primer for Shiv's newsletter content and lacks the deep insights one hopes to typically gain from reading a book, even a short one.

Shiv is full of knowledge, unfortunately most of it is not in this book.

I would recommend this as a fast read for start-up founders and marketers new to the start-up world. If you are an experienced start-up marketer there will be little additional value here for you.

Hoping for a much meatier follow up in the future.