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Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing
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Publisher's Summary
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.
Robert Glazer, a leader in the affiliate marketing industry for more than a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this audiobook offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.
When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.
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- Rampton
- PALO ALTO, CA, United States
- 05-05-19
Understand Affiliate Marketing
I always thought I understood the ins and outs of affiliate marketing till I read this book. After reading I have a much better understanding how my business can thrive... which we are. Highly recommended.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Arthur Veytsman
- 04-05-19
Most educational book on affiliate marketing.
Robert is a true expert in this space and an amazing human being and businessman.