Next Is Now

5 Steps for Embracing Change—Building a Business that Thrives into the Future

By: Lior Arussy

Narrated by: Lior Arussy

One of the world’s leading authorities on customer-centric business transformation, Lior Arussy—founder and CEO of the global consulting firm Strativity Group—offers “a revolutionary, yet pragmatic guide to not only managing change, but driving and thriving in a world of cataclysmic explosions of information and technology” (Joseph Michelli, #1 New York Times bestselling author of Leading the Starbucks Way).

The old business model of adapting to change for continued success is dead. Change is the new normal. There are no more periods of stability and predictability. There is only change. This continuous upheaval can undercut morale, decrease productivity and decimate profits, or it can be a game-changing opportunity.

In Next Is Now, “Lior Arussy provides a comprehensive and instructive roadmap for leading change and preparing yourself and your organization for the future. He generously shares insider insights, examples, and lessons learned from his many years advising top business leaders.” (Denise Lee Yohn, author of What Great Brands Do). He helps corporate leaders and their employees view change as an opportunity to become invested, drive that change, and achieve more success and job satisfaction than if change were simply implemented from the top down.

Based on his experience working one-on-one with major corporate clients like Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC and other Fortune 500 clients, Arussy shares his five-step Future Ready Impact program, guiding change-impacted employees and business owners from a victim mentality to one of participation and ownership. As Stephen Cannon, the former president and CEO of Mercedes-Benz USA, raves, “For anyone interested in building a thriving business, Lior Arussy’s insights provide actionable steps to integrate into your plans for achieving success.”

I wish I had this book before I started my job.

I wish I had this book before I started my job. But now I have it for the next one I got the hard copy I will do the exercises. I Can See Clearly Now the rain is gone!

Must read for anyone seeking to thrive!

This succinct, well-informed, entertaining book had me taking notes while I was driving in addition to adding a copious amount of bookmarks to be revisited over and over again. Mr Arussy was able to take the subject of change agility, which I felt quite confident that I already knew well, and flip it on it's axis. The greatest value for my 6 hours investment of listening was having at least a dozen or more insights I could apply immediately in my business. If you are looking to thrive from change not just survive it, then this is a must read.

Perfect business advice for NOW!

Lior Arussy’s refreshing perspective on embracing change is super relevant for all businesses looking to transform NOW. I listen to my audiobooks while jogging and had to stop to jot down notes on my phone!