Marketing Like We're Human

A Radical Business Approach to Get New Clients with Integrity and Kindness (The Gentle Business Revolution)

De: Sarah Santacroce

Narrado por: Sarah Santacroce

Finally! A refreshing marketing book for heart-centered entrepreneurs and corporate marketing impact pioneers!

Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness?

Are you done with being pushy?Are you fed up with the manipulation, the hype, and the hustle? You’re not alone.

It is a revolution pushing up through the cracks of the conventional business world. A humane revolution.

Marketing Like We're Human is for quietly rebellious business owners like you who want to be gentle, authentic, AND successful in your marketing and business. This radical business approach is offering you a road map to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing.

Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections, and compelling stories to guide the way, Santacroce lays out the necessary steps to:,

• grow a thriving business using ethical marketing, help others, and make an impact in this world
• show up as your true self in your marketing, not some prescribed version of who you should be
• partner with your kind of people, instead of pressuring them to buy
• take the "less is more" approach and stop feeling overwhelmed
• use "proven" marketing and sales strategies, but tweaking them to fit your gentle approach
• enjoy a business that is inspiring and uplifting and aligned with your truth

You don't have to sell your soul to market your business online!

©2021 Sarah Santacroce (P)2022 Sarah Santacroce

Disappointing

The write referred to herself hundreds of times. I listened to an hour and twenty minutes before she got around to talking about market. The book seemed very unprofessional. To me it was a waste of time.

It’s time for a shift in business towards empathy, heart, and humanity.

This book is one of the first I have read on this topic and I felt it was exactly in alignment with my own thoughts. While pursuing my MBA, the idea of maximizing shareholder profits was considered paramount. The unsustainable effects of that way of doing business are evident across the world today. However, what the author shares here is a way through the cold stiffness of the old business paradigm, towards an embrace of our shared humanity and bringing our full-selves to our businesses. I’d recommend this for all business owners and especially those who care about creating a global business environment filled with more intentionality, warmth, care, and shared benefit. We are all indeed in this together.