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Infonomics
- How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
- Narrated by: Tim Andres Pabon, Douglas B. Laney
- Length: 10 hrs and 14 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
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The deep-learning revolution has brought us driverless cars, the greatly improved Google Translate, fluent conversations with Siri and Alexa, and enormous profits from automated trading on the New York Stock Exchange. Deep-learning networks can play poker better than professional poker players and defeat a world champion at Go. In this book, Terry Sejnowski explains how deep learning went from being an arcane academic field to a disruptive technology in the information economy.
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Publisher's Summary
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Herb Hess
- 04-12-19
Doug Laney nails it. How to compete in the future
I've been an information scientist all my adult life. Doug Laney nails it comprehensively. There is the world before the iPhone and internet, and after, from my perspective. Before, big data may have been the province of airlines and oil companies. Today, the tools to extract value from data, your own and that which you can acquire, are found readily available online.
Doug writes methodically and even alliteratively (see the subtitle "monetize, manage, and measure" which helps to remember the big themes. He lays out the case as to why management says they value information but their actions betray their words. Then he more powerfully makes the case that paying lip service to monetizing information will leave your company lagging behind in profits and standing.
The good news follows where he catalogs all the ways that businesses can take advantage of the value of information. He dives into each method with multiple practical examples and tools, including assessment tools at the Gartner web site.
To be honest, I have not even finished all of the chapters (up to 10 so far) and I'm restarting in order to take down organized notes. I intend to use this book to measure the readiness, capacity, and effort my own business and my clients' businesses are making to leverage the value of information.
Don't just read this book. Study it and make use of it. Your business will be much stronger because of the principles found within its pages.
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