Influential Internal Communication

Streamline Your Corporate Communication to Drive Efficiency and Engagement

De: Jenni Field

Narrado por: Jenni Field

As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will—eventually—permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm.

Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEOs, some of the best insights into people, organisations, and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Jenni Field has nearly 20 years' experience in communications and is based in Berkshire, UK. She has worked at Director level for numerous organizations including the global pharmaceutical company Perrigo. Jenni Field was the 2020 President of the CIPR, and is both Chartered and a fellow of the Institute. She has been quoted by The Times, Raconteur, and listed on the Institute of IC's 30 under 30, and Inspiring Workplaces top 101 influencers in employee engagement. She now runs her own consultancy, Redefining Communications, and speaks regularly for organisations and at industry events.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Jenni Field (P)2022 Jenni Field

So helpful

I have done well in strategic communications and I was looking for help in adapting to the internal communications of the corporate world. Jenni hit the nail on the head. I know what to do now, and I'm ready to practice, practice, practice!

I do want to say that intrinsic and extrinsic motivation are not separated so neatly in real life. In fact, most situations will find them mixed together, often in good ways.

The other thing I want to mention is that the amount of attention given to the book, Start with Why, is unnecessary in my mind. I specialize in certain areas that that book gets wrong. No big deal, though. Jenni has written and read a very valuable work. Thanks, Jenni!

Solid Content

this book helps the listener work through IC planning with proven models. Jenni is sharp and focused on the fundamentals. There is no waste of your time here. I highly recommend it!