-
Imagine It Forward
- Courage, Creativity, and the Power of Change
- Narrated by: Beth Comstock
- Length: 12 hrs and 34 mins
- Unabridged Audiobook
- Categories: Biographies & Memoirs, Professionals & Academics
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $16.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
The Motivation Myth
- How High Achievers Really Set Themselves Up to Win
- By: Jeff Haden
- Narrated by: Ray Porter
- Length: 6 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change.
-
-
nothing you haven't heard before
- By Logan on 05-22-18
By: Jeff Haden
-
Reboot
- Leadership and the Art of Growing Up
- By: Jerry Colonna
- Narrated by: Jerry Colonna
- Length: 7 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed - molding them into highly accomplished individuals - yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas.
-
-
An empathetic and vulnerable look at leadership
- By Barrett on 07-05-19
By: Jerry Colonna
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- By: Jay Samit
- Narrated by: Jay Samit
- Length: 8 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
In today's ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible - or even desirable - to learn one set of job skills and work your way up the ladder. Rather, today's entrepreneurs and business leaders must anticipate change to create opportunities for professional success and personal satisfaction.
-
-
Nothing interesting, a bunch of unrelated stories
- By Kuba on 12-27-19
By: Jay Samit
-
Joyful
- By: Ingrid Fetell Lee
- Narrated by: Ingrid Fetell Lee
- Length: 9 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight - and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.
-
-
great!
- By Amazon Customer on 04-20-19
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
A book of repetitive examples
- By CLAUDIA on 10-21-20
By: Simon Sinek
-
Leadershift
- The 11 Essential Changes Every Leader Must Embrace
- By: John C. Maxwell
- Narrated by: John Maxwell, Rachel Hollis, Trent Shelton
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Leadershift, John C. Maxwell helps listeners make leadership changes that will positively enhance their organizational and personal growth. He does this by sharing the 11 shifts he made over the course of his long and successful leadership career. Each shift changed his trajectory and set him up for new and exciting achievements, strengthening and sustaining his leadership abilities and making him the admired leadership expert he is today.
-
-
If you only read one leadership book...
- By Gary D. Demos on 04-23-19
By: John C. Maxwell
-
The Motivation Myth
- How High Achievers Really Set Themselves Up to Win
- By: Jeff Haden
- Narrated by: Ray Porter
- Length: 6 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change.
-
-
nothing you haven't heard before
- By Logan on 05-22-18
By: Jeff Haden
-
Reboot
- Leadership and the Art of Growing Up
- By: Jerry Colonna
- Narrated by: Jerry Colonna
- Length: 7 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed - molding them into highly accomplished individuals - yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas.
-
-
An empathetic and vulnerable look at leadership
- By Barrett on 07-05-19
By: Jerry Colonna
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- By: Jay Samit
- Narrated by: Jay Samit
- Length: 8 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
In today's ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible - or even desirable - to learn one set of job skills and work your way up the ladder. Rather, today's entrepreneurs and business leaders must anticipate change to create opportunities for professional success and personal satisfaction.
-
-
Nothing interesting, a bunch of unrelated stories
- By Kuba on 12-27-19
By: Jay Samit
-
Joyful
- By: Ingrid Fetell Lee
- Narrated by: Ingrid Fetell Lee
- Length: 9 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight - and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.
-
-
great!
- By Amazon Customer on 04-20-19
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
A book of repetitive examples
- By CLAUDIA on 10-21-20
By: Simon Sinek
-
Leadershift
- The 11 Essential Changes Every Leader Must Embrace
- By: John C. Maxwell
- Narrated by: John Maxwell, Rachel Hollis, Trent Shelton
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Leadershift, John C. Maxwell helps listeners make leadership changes that will positively enhance their organizational and personal growth. He does this by sharing the 11 shifts he made over the course of his long and successful leadership career. Each shift changed his trajectory and set him up for new and exciting achievements, strengthening and sustaining his leadership abilities and making him the admired leadership expert he is today.
-
-
If you only read one leadership book...
- By Gary D. Demos on 04-23-19
By: John C. Maxwell
-
Resilience
- Hard-Won Wisdom for Living a Better Life
- By: Eric Greitens
- Narrated by: Eric Greitens
- Length: 10 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
You cannot bounce back from hardship. You can only move through it. There is a path through pain to wisdom, through suffering to strength, and through fear to courage if we have the virtue of resilience. In 2012, Eric Greitens unexpectedly heard from a former SEAL comrade, a brother-in-arms he hadn’t seen in a decade. Zach Walker had been one of the toughest of the tough. But ever since he returned home from war to his young family in a small logging town, he’d been struggling. Without a sense of purpose, plagued by PTSD, and masking his pain with heavy drinking, he needed help. Zach and Eric started writing and talking nearly every day, as Eric set down his thoughts on what it takes to build resilience in our lives.
-
-
Nice Story, but a lot of Repetition in all 3 books
- By Robert on 06-01-17
By: Eric Greitens
-
Warren Buffett's Ground Rules
- Words of Wisdom from the Partnership Letters of the World's Greatest Investor
- By: Jeremy C. Miller
- Narrated by: Tom Perkins
- Length: 10 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Compiled for the first time, and with Buffett's permission, these letters spotlight his contrarian diversification strategy, his almost religious celebration of compounding interest, his preference for conservative rather than conventional decision making, and his goal and tactics for bettering market results by at least 10 percent annually. Demonstrating Buffett's intellectual rigor, they provide a framework to the craft of investing that had not existed before.
-
-
Tremendous insight into Buffets thinking
- By Kerry Jones on 01-24-20
By: Jeremy C. Miller
-
Mindsight
- The New Science of Personal Transformation
- By: Daniel J. Siegel
- Narrated by: Daniel J. Siegel
- Length: 11 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
A Harvard-trained physician, Dr. Siegel is one of the revolutionary global innovators in the integration of brain science into the practice of psychotherapy. Using case histories from his practice, he shows how, by following the proper steps, nearly everyone can learn how to focus their attention on the internal world of the mind in a way that will literally change the wiring and architecture of their brain.
-
-
Lots of information, perhaps too much.
- By LA DIY on 05-18-11
By: Daniel J. Siegel
-
#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
-
-
Awesome book
- By Chris B. on 04-03-18
By: Gary Vaynerchuk
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Overly simplistic attempt at inspirational writing
- By Deeptraks on 12-07-15
By: Seth Godin
-
The Creative Habit
- Learn It and Use It for Life
- By: Twyla Tharp
- Narrated by: Lauren Fortgang
- Length: 8 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
All it takes to make creativity a part of your life is the willingness to make it a habit. It is the product of preparation and effort, and is within reach of everyone. Whether you are a painter, musician, businessperson, or simply an individual yearning to put your creativity to use, The Creative Habit provides you with 32 practical exercises based on the lessons Twyla Tharp has learned in her remarkable 35-year career.
-
-
A much-needed shout-out to good habits
- By cvstuart on 03-27-13
By: Twyla Tharp
-
HR on Purpose
- Developing Deliberate People Passion
- By: Steve Browne
- Narrated by: Steve Browne
- Length: 3 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Can you be in HR for more than 30 years and still be geeked out about it? The answer is yes, you can! HR leader and popular Everyday People blogger Steve Browne takes a fresh look at HR through an engaging assortment of real-life examples, insights, and epiphanies and encourages practitioners to drop the preconceptions of what HR should be and instead look to what HR could be. Listen to this book to rekindle your passion for a field that is vibrant and vital and touch the lives of everyone you encounter with HR on Purpose!
-
-
Enjoyable book about the HR profession
- By Rancher on 06-22-19
By: Steve Browne
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- By: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
-
-
Very insightful and actionable
- By Amazon Customer on 04-27-18
-
Dare to Lead
- Brave Work. Tough Conversations. Whole Hearts.
- By: Brené Brown
- Narrated by: Brené Brown
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? This audiobook answers this question.
-
-
Brené's Work Has Changed My Life
- By Maximus on 01-12-19
By: Brené Brown
-
The Infinite Game
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
-
Just go watch his TED Talks on the subject
- By F. J. Deyeso on 11-20-19
By: Simon Sinek
-
The Culture Code
- The Secrets of Highly Successful Groups
- By: Daniel Coyle
- Narrated by: Will Damron
- Length: 7 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
-
-
Best book you’ll read as leader and follower
- By J. R. Dembeck on 08-10-18
By: Daniel Coyle
-
Principles
- Life and Work
- By: Ray Dalio
- Narrated by: Ray Dalio, Jeremy Bobb
- Length: 16 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
-
-
Idea-meritocracy/Principles Reference
- By Patrick Eberle on 06-30-18
By: Ray Dalio
Publisher's Summary
From one of today's foremost innovation leaders, an inspiring, personal approach to mastering change in the face of uncertainty.
Named a 2018 Best Business Book Pick by Fast Company and Wired UK.
Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former vice chair and head of marketing and innovation at GE.
Imagine It Forward is an inspiring, fresh, candid, and deeply personal audiobook about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big-picture audiobook that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman vice chair and her hard-won lessons in shifting GE, a 125-year-old American institution, toward a new digital future and a more innovative culture.
As the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks, and test ideas boldly and often. She shows how each one of us can become a “change maker” by leading with imagination.
“Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really - is fear. It’s the attachment to the old, to ‘What We Know.’”
As Comstock makes clear, transforming the mind-set and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension, and too often, failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible.
For all those looking to spearhead change in their companies and careers and reinvent “the way things are done”, Imagine It Forward masterfully points the way.
Critic Reviews
“If there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future...or even invent it.” (Simon Sinek, optimist and New York Times best-selling author of Start with Why and Leaders Eat Last)
“Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read.” (Phil Knight, founder of Nike and New York Times best-selling author, Shoe Dog)
“Imagine It Forward is like having a coach on your shelf to help you lead forward. Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization.” (Kim Scott, New York Times best-selling author of Radical Candor)
What listeners say about Imagine It Forward
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- tera
- 12-04-20
Can't finish
I loved the title, but the book is nothing but the author telling her story on how she switched jobs and worked for NBC. I was hoping to hear some usable tips, suggestions, etc. But I haven't heard any. If all you want is to hear this author tell about her life's history, this is the book for you.
3 people found this helpful
-
Overall
-
Performance
-
Story
- Laura K
- 07-09-19
An intertesting read with some real gems in it.
This book was a fascinating read. The book contained a wealth of good information and useful techniques for navigating the thorny road of change management and future focus within a company, a few key ideas leapt out at me as being vital to keep in mind and particularly relevant for my role as a PM.
The value of identifying and nurturing “Sparks” within your team or organization. Those individuals who can imagine future improvements to the organization or project. The value of these individuals cannot be overstated, and if you find a good one it’s well worth it to nurture them and to help them keep the faith.
The encouragement to continually revise your pitch and engagement strategy, to always adapt your message appropriately to an audience. The ability to simplify and Reframe is a valuable skill for a PM to develop and can make the difference between running a successful project and stakeholders becoming dissatisfied or hostile to your progress. Keep telling the story until everyone knows it.
Finding ways to actively recruit and weaponize the gatekeepers within your company to improve the overall health of your project. I’ve run many projects over the years and by far the worst experience is when you have people who are simply naysaying and telling you why it can’t be done without offering anything in return. Someone standing in your way for no reason other than “We’ve always done it this way” offers nothing to you or the company. If you can turn them into someone who has a stake in your operation and a legitimate critique that lets you make your project better everyone wins.
The 1% improvement analysis section actually blew my mind. I’m a big fan of process improvements and making things better and more efficient. However, it’s very difficult to justify a lot of work over such small, incremental improvements. Unless you can bring the analytics in house and start putting numbers onto the smallest easy to understand improvement metric, you might be left in the cold for process improvements.
While the advice was generally compelling, one aspect I found truly interesting, and would have liked to have read more of, was the cognitive dissonance and resistance that the mere idea of change can provoke in an organization. A peek into the strain and dysfunction that a desire to innovate and stay relevant causes at an organization as entrenched as GE was fascinating to read about. The author was engaged in one of the world’s largest corporations for many formative years leading up until now, and It was a fascinating look at corporate culture at that time being forced to evolve with the times.
All in all I’m glad I read this book. It offered a different perspective on the corporate world than I typically hold and helped to put some higher-level decisions in context for me, which will let me appreciate the logic behind them when they happen within my organization.
2 people found this helpful
-
Overall
-
Performance
-
Story
- Sanjeev Rajput
- 11-18-18
Simply Awesome
Beth takes us on a magnificent journey of GE during the time of Jeff. There is lot to learn from this book and Beth’s experience of becoming the change during turbulent times. #Masterpiece #ChangeMaker
2 people found this helpful
-
Overall
-
Performance
-
Story
- Beth McGraw
- 10-22-18
phenomenal and practical guide to strategy & story
by far, one of the best books I've ever heard on the exploration and application of lean startup, storytelling, and entrepreneurial efforts at scale. Beth's story is intensely personal and she brings you along
2 people found this helpful
-
Overall
-
Performance
-
Story
- Dio
- 02-18-22
Loved it!
Inspiring book filled with wisdom. Thank you for sharing your story Beth, it’s now within me!!
-
Overall
-
Performance
-
Story
- Fred La Plante
- 05-19-21
Dealing with Change
Great story on how hard yet fulfilling it is to bring about change in an organization that has a storied history. So sad to see what often happens when change is rejected.
-
Overall
-
Performance
-
Story
- Melissa Llaren
- 02-28-21
Use your imagination
Loved the book and can only imagine how today’s leaders need the same grace and grit Beth expressed during her GE tenure. Grateful for Beth’s courage to share her story. So many marketers are storytellers and will tell their employers’ story well yet feel hesitant to tell their own personal stories. I think we need more marketers to open up and tell their own stories. My sense is that as marketers if we do build the courage to tell our own stories then we will in turn be even more powerful in telling the story of any employer. Thank you again, Beth.
-
Overall
-
Performance
-
Story
- Roxanne D
- 02-18-20
good but long
great info and inspirational. I just wish it was edited down with less details on her work experiences
-
Overall
-
Performance
-
Story
- Alejandra Gutiérrez
- 12-27-19
A must read for evolving change practioners
I really love all Beth insights about managing,dealing, struggling, and succeding with change. It is inspirational in going back to what matter most, despite of results or complex environment
Thanks Beth for the mix of a personal quest, encouraging message and passion that is needed to imagine forward
-
Overall
-
Performance
-
Story
- H. Alvis
- 11-04-19
loved every minute
Beth's withing and audio performance was excellent. Her suit is snoring and inspiring, and I will but the hardcover version next.
Women in leadership and the power of innovation. We must continue to walk in her shoes!!
-
Overall
-
Performance
-
Story

- Heaphone Ace
- 12-22-19
Self absorbed and sad
First, when she writes about GE and the lack of regard for the environment it made me sick to my stomach.
Secondly it saddens me that this is supposed to be a book on innovation and change but only really shines light on how self absorbed corporate cronies really are. She had the chance to be great but turned down Apple.
Beth was who she thought she was. Her journey was her marching in place.