
How to Become a Marketing Superstar
Unexpected Rules That Ring the Cash Register
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Narrado por:
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Jeffrey J. Fox
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De:
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Jeffrey J. Fox
In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."
- Deeply Understand the Definition of Marketing
- Customers Fire Employees Every Day
- The Customer Is Not Always Right
- Early to Bed, Early to Rise, Sell Hard, and Dollarize
- The Folly of Price Cutting
- Fifteen Super Marketer Must-Knows
- Never Use "We"
- Be Your Own Customer
- Superstars Love Recessions
- Own a Market, Not a Mill
- Marketing Superstar Instant Challenges
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Reseñas de la Crítica
"[Fox] has mastered the short format, advice-driven business book. "(Publishers Weekly)
"Fox's manifesto for retrofitting ailing marketing plans and tapped-out marketers is a rapid-paced, upbeat instruction....you won't walk away without a passel of powerful money-making techniques." (AudioFile)
Jeffrey Fox does it again!
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Great title you would regret having!!
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This is an old book, so is it still applicable to online businesses today? The answer is yes.
Use the basics from this book to create your landing page, edit your email copy, design your checkout process, and implement online payment options.
Back to the fundamentals
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Always consistent
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Excellent Primer, Well Done
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Good Ideas
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Great Starter with a few Hot Tips Thrown in
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exceptional
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I chose this book primarily on the strength of its rating. Unfortunately, I found that it was full of useless generalities like "Use your own products or services", "Factories don't sell products, marketing sells products"... I mean, seriously. How about observing the marketing concept of differentiation when creating a book on marketing, eh? ...And now I am going to sound whiney, but could you possibly use the phrase "marketing superstar" more times in a paragraph? Eventually it sounds like fingernails on a chalkboard.
The book did have some fun little anecdotes where you are supposed to pause, think about the "marketing superstar's" solution to some shopkeepers problem. Also, I only got about 60% through the book before I gave up, so maybe it got better ;-}
Great Background Noise
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