How the World Sees You

Discover Your Highest Value Through the Science of Fascination

De: Sally Hogshead

Narrado por: Sally Hogshead, Erik Bergmann

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Loved it!

Audiobook was very informative and fun. Sally speaks really fast which is a bit irritating. Great self-development book. Highly recommend.

worth the listen for business insight

This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.

very helpful

I struggled with having my results handily. I still enjoyed this book I recommend it.

Code is on front page of accompanying PDF

Would you consider the audio edition of How the World Sees You to be better than the print version?

I didn't read the print version, so how would I know?

Any additional comments?

I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.

This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.

Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.

Very good, thorough concepts, loved it

Would you listen to How the World Sees You again? Why?

This is a very good book for any employees. I loved the concepts, some I already new others were refreshing.

What about Sally Hogshead and Erik Bergmann ’s performance did you like?

Love Sally spirit and narration. She is enlighting and enthusiastic

Any additional comments?

Highly recommend