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How You Decide: The Science of Human Decision Making
- Narrated by: Ryan Hamilton
- Length: 11 hrs and 50 mins
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Publisher's Summary
People have always been fascinated by how the mind works. Thousands of times each day, we are presented with choices that require decisions: from what to wear each day to where to live. Over millennia philosophers, theologians, and mathematicians have all weighed in on how we make decisions, and in recent centuries economists, psychologists, and sociologists have joined this investigation. Some of these past theories are essentially aspirational, describing decision making as it should be, not as it often is.
This course provides a different view. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses. Based on the outcomes of his own published experiments and those of his colleagues, Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals, and how to most effectively influence the decisions of others.
Throughout this course, you'll examine complex and seemingly simple decisions and see the factors that play into both. You'll understand the pitfalls of routines that have become such a part of life that they obscure the decision making process and learn how the memory of a song or joke heard years ago can have an effect on a decision being made today.
Dr. Hamilton emphasizes the complex nature of human beings and the many environmental, physical, and emotional aspects of life that can impact any specific decision at any given moment.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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What listeners say about How You Decide: The Science of Human Decision Making
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Lisa F from Florida
- 04-25-18
Interesting, not what I expected unfortunately.
From the Publisher's Summary it reads "Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals..."
Each chapter of the book focuses on a different scenario of decision making. There is probably only one chapter that mentions how to avoid decision making flaws for that one chapter only.
This is clearly a book for the marketing class and doesn't provide any tools what so ever to use in making the best decisions.
Granted the book was very interesting but falls short on the tools aspect.
Not sure why the poor rating for the narrator. Maybe it was his poor attempts at humor or the number of times he says..."so"...
22 people found this helpful
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- Francy_B
- 12-02-16
Compelling and instructive
This course walks you through the theories and knowledge regarding how the human brain approaches decision making. Learning the concepts made me think about my own behavior and I now understand better the way I (and the people around me) work. It doesn't give you all the answers, but it's a great way to start. The performance is warm and the concepts are clearly explained, even for people who have no knowledge of the topic.
18 people found this helpful
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- JARED R CLEMENCE
- 12-12-16
Immediately useful
This book directly and immediately effects my day actions and decisions with respect to choosing my brand management strategies
15 people found this helpful
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- Jan Marais
- 10-09-16
An enjoyable journey into the workings of the decision making process.
By presenting the content in an easy to follow manner, prof Hamilton makes this a must-listen for anyone who seeks to learn more about human decision making.
11 people found this helpful
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- Thomas
- 12-18-16
Behavioral Economics Friendly
If you like books on behavioral economics this is a great distillation of the topic.
7 people found this helpful
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- David Turkington
- 01-27-17
Very applicable and entertaining
Excellent coverage of the topic with examples from the wild. Will definitely change my marketing tactics.
6 people found this helpful
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- kimberpink
- 02-02-17
educational book
great feedback. I'll use this information in.my sales as well as in my life!! thank you.
4 people found this helpful
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- Jurgis
- 01-24-17
A solid listen about decision making process
Would you listen to How You Decide: The Science of Human Decision Making again? Why?
I will definitely come back to this book, The author crunched a lot of data and research and put it in to simple words for a normal person to understand. The book is based largely on research and the hard data is chewed up and provided in easy to listen bites.
What other book might you compare How You Decide: The Science of Human Decision Making to and why?
Not sure i can compare it to another book , but this book is a solid one. I could however compare it to sitting in a classroom of an interesting subject lead by an amazing professor. for a semester.
What about Professor Ryan Hamilton’s performance did you like?
Really solid, fact, research based approach, no popular psychology crap.
Was this a book you wanted to listen to all in one sitting?
Definitely no , the nature of this book and the fact that it contains a lot of info and t hat info takes time to digest.
Any additional comments?
I would absolutely recommend this to anyone.
4 people found this helpful
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- Bret L Berry
- 09-24-19
Boring....
I've read a number of books on the subject so this should be considered in my review. Most of the examples are in many such books I've read. I have tried to enjoy the great courses but they are just too "behind the curve" and the format is no longer useful to me as a listener. I just can't recommend them anymore. Sorry.
3 people found this helpful
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- Nancy S.
- 02-02-17
Loved the entire course.
The content was very good and the instructor's style made it easy the listen to and relate to.
2 people found this helpful
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- Calum Nobles
- 12-01-16
Much less marketing than I expected
If you could sum up How You Decide: The Science of Human Decision Making in three words, what would they be?
Interesting, revealing, educational
What did you like best about this story?
I was concerned that this might be too marketing focused. It was not. It was a good in-depth coverage of a fascinating topic
What does Professor Ryan Hamilton bring to the story that you wouldn’t experience if you had only read the book?
He is a very good narrator ... kept things interesting and moving along
Was this a book you wanted to listen to all in one sitting?
No ... 20 odd lectures ... you could never take all that in. I might actually listen to it again in a few months
6 people found this helpful
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- Ras
- 02-10-18
interesting only you know nothing about the topic
This course has an enormous breadth but the coverage per each module is shallow. If you have read just a couple of prominent books about the topic, you can get bored of this course. I pushed really hard to finish the course as an audiobook as it does not have a good narrative and replete with talks on experiment procedures. It is boring to listen to details of each experiment unless you just want to hear stories of experiments one after another. Some basic points ( e.g. type 1 vs type 2) are excessively covered while other more sophisticated points (such as evolutionary psychology) are not explored well. It clearly targets a popular audience which may explain its former positive ratings. Overall, it was not a pleasing listening for me as I was expecting a deeper treatment of the subject.
3 people found this helpful
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- SteveN
- 07-27-22
Use this Reference point to your benefit!
This is one of the better Great Courses books and I have loved virtually all that I have listened to!
Such a great story, practical advice and steeped in science, this audiobok will exceed your decision making expectations to the point that you'll decide to listen to it again...just like I did!
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- Anonymous User
- 02-01-20
charming
R. Hamilton is so charming and easy to listen to. Amazing course as always, got much insight in decision making theories, thanks!
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- Mr. J. A. Ball
- 12-13-18
Fascinating and will be replaying this one
I wasn't sure how interesting or useful this course would be but it was both in bucket loads. If you want to have insights into decision making or the psychology of choosing if you prefer, this course has plenty of valuable insights. I found it well paced, simply structured and easy to follow.
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- Outdoors Nerd
- 04-25-18
Best book ever
Quite seriously this is the most informative course full of actionable and relatable information. Worth 3 or 4 listens
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- LC
- 12-02-17
Clear and interesting
Very well structured and clear lectures that give an excellent overview of human decision making, how it works, and why it can so often be flawed.
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- Mason
- 03-23-17
super interesting and really well presented
a super interesting and very long series. The lecturer keeps it engaging and has a way of delivering the information that is humorous and insightful
2 people found this helpful
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- Lara
- 12-02-16
Fascinating and entertaining
Loved it! So much interesting information and presented well. Highly recommend for anyone seeking more information in this area of study.
2 people found this helpful
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- Ben
- 01-14-19
A good introduction
This audiobook was enjoyable and informative. I think that the topics were discussed in sufficient detail for what 30-minute lectures will allow. I certainly learned a lot about the psychology of decision-making from these lectures. I also thought that Ryan Hamilton narrated the audiobook well enough to explain the included material. However, do not expect to finish listening to this audiobook with expert-level knowledge of the psychology of decision-making. The audiobook introduces many topics and I feel that the various lectures would require follow up research by the individual listener to fully appreciate the value of the different theories and frameworks introduced by the book. Nor should the listener expect practical advice on how to use the various topics discussed because this book does not provide that information.This audiobook is a great beginning into a journey to discover the psychology of decision-making and its application.
1 person found this helpful
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- Stephen
- 01-07-19
Informative with evolution bias
Technically suitable for apes and above. Detailed stories & case studies. Typical lecture format. Fast paced. The humour of a physicist.
1 person found this helpful
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- Michael
- 10-20-18
Heaps of fun.
I really enjoyed this. I can't wait to read/listen to something a bit more detailed.
1 person found this helpful
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- Anonymous User
- 12-02-20
Insight into our decision making process
Great overview starting point for understanding how decisions are made and what can influences the process.
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- Amazon Customer
- 08-25-18
interesting informative entertaining
Engaging, effective presentation of information integral to sales/customerservice. Lecturer's natural use of humor enhanced delivery
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- Paul Wendelborn
- 06-21-17
Excellent insights
Practical and pragmatic approach to develop better decisions and easy-to-use information on making better decisions every day.
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Story
Learn to approach the critical decisions in your life with a more seasoned, educated eye with this fascinating 24-lecture series that explores how individuals, groups, and organizations make effective decisions. The heart of this accessible series is a thorough examination of decision making at three key levels. First, you'll look at decisions made at the individual level, where, among the many things you'll learn is that intuition is more than just a gut instinct and, in fact, represents a powerful pattern recognition capability.
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Very rewarding, fulfilling its promise
- By Philo on 09-15-13
By: Michael A. Roberto, and others
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The Economics of Uncertainty
- By: Connel Fullenkamp, The Great Courses
- Narrated by: Connel Fullenkamp
- Length: 11 hrs and 59 mins
- Original Recording
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Economies are deeply complex systems. The marketplace involves many economic actors behaving in rational and irrational ways, sustaining a dizzying array of interconnected activity. Because of the number of participants involved, the unpredictability of their actions, and the sheer variety of possible actions, some degree of economic uncertainty is inevitable. In 24 practical and empowering half-hour lectures, The Economics of Uncertainty takes the mystery and dread out of uncertainty, giving you the tools to deal with risk in every phase of your life.
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Too simplistic, suitable for children almost
- By Mathias on 09-25-15
By: Connel Fullenkamp, and others
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Secrets of Sleep Science: From Dreams to Disorders
- By: Craig H. Heller, The Great Courses
- Narrated by: Craig H. Heller
- Length: 12 hrs and 18 mins
- Original Recording
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Sleep is the subject of intense scientific debate among biologists and neuroscientists. Why must we spend about one-third of our lives asleep? What exactly is sleep? Why does a lack of sleep impair our cognitive abilities and leave us vulnerable to a host of medical issues ranging from obesity to reduced resistance to infectious disease?
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This is what to listen to BEFORE you see a doctor!
- By DaemonZeiro on 06-03-15
By: Craig H. Heller, and others
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Argumentation: The Study of Effective Reasoning, 2nd Edition
- By: David Zarefsky, The Great Courses
- Narrated by: David Zarefsky
- Length: 12 hrs and 15 mins
- Original Recording
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What is effective reasoning? And how can it be done persuasively? These questions have been asked for thousands of years, yet some of the best thinking on reasoning and argumentation is recent and represents a break from the past. These 24 engaging lectures teach you how to reason, how to persuade others that what you think is right, and how to judge and answer the arguments of others - and how they will judge yours.
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If you are on the fence, Get it!
- By liam on 08-22-13
By: David Zarefsky, and others
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How to Speak Effectively in Any Setting
- By: Molly Bishop Shadel, The Great Courses
- Narrated by: Molly Bishop Shadel
- Length: 11 hrs and 20 mins
- Original Recording
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The power of an effective speech is undeniable. It has the capacity to engage, inform, motivate, and create change in an audience - and in the world. In this compelling 24-lesson course, How to Speak Effectively in Any Setting, taught by Molly Bishop Shadel, Professor of Law at the University of Virginia School of Law, learn the fine art of speaking clearly, effectively, and persuasively in contexts across the spectrum, from the board room to the bar room and everywhere in between.
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Excessive Undertones of Author’s Personal Political Views
- By Griffin on 04-10-21
By: Molly Bishop Shadel, and others
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Mind-Body Medicine
- The New Science of Optimal Health
- By: Jason M. Satterfield, The Great Courses
- Narrated by: Jason M. Satterfield
- Length: 19 hrs and 1 min
- Unabridged
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Cutting-edge research on the brain's interaction with the body shows that health is directly impacted by our social environments, socioeconomic status, culture, behaviors, relationships, psychological states, and habits of mind, among many factors. Mind-body medicine-working in partnership with traditional medical practice-uses a large range of psychological, physical, and behavioral treatments in a model of health care that aims to treat the whole human being.
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5 star from a psychologist in training
- By Jonathan on 06-26-16
By: Jason M. Satterfield, and others
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The Art of Critical Decision Making
- By: Michael A. Roberto, The Great Courses
- Narrated by: Michael A. Roberto
- Length: 12 hrs and 22 mins
- Original Recording
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Overall
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Performance
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Story
Learn to approach the critical decisions in your life with a more seasoned, educated eye with this fascinating 24-lecture series that explores how individuals, groups, and organizations make effective decisions. The heart of this accessible series is a thorough examination of decision making at three key levels. First, you'll look at decisions made at the individual level, where, among the many things you'll learn is that intuition is more than just a gut instinct and, in fact, represents a powerful pattern recognition capability.
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Very rewarding, fulfilling its promise
- By Philo on 09-15-13
By: Michael A. Roberto, and others