Hooked: How to Build Habit-Forming Products

De: Nir Eyal, Ryan Hoover

Narrado por: Nir Eyal

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
• New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

Will Be Putting Hooked into Action

Awesome book, with real actionable and easily understandable concepts. I am in the process of beginning a startup and Nir's guidance is invaluable. His moral compass is what every entrepreneur needs.

Great !

What did you love best about Hooked?

The hook model makes so much sense and has me thinking how I'm going to apply the variable reward to my next venture!

What does Nir Eyal bring to the story that you wouldn’t experience if you just read the book?

His real and honest expression of the truths in the book that he has had personal revelation on.

AI narrator?

The narrator is very monotone/bland (might be mistaken for a robot), which does not help the dry topic.

eye opener to what's behind what works

some items were obvious but many things discussed we're more in-depth and developed over time, utilizing data-driven initiatives that hook people's interests and keep them coming for more!

Great for startup founders

This book gives great advice on how to build product that your users will love.

ok. bit repetitive

was interesting for some of the book but became quite repetitive and a little in accurate with facts.seemed to pigeonhole a lots of demographics very generally without looking deep into the behaviors of the users. a very basic discussion rather than groundbreaking or profound insights.

One of the best books I've read in a while

I thought the concepts presented in this book were spot on. If you are working toward developing a habit forming product, this is a must read!

Easy read and immensely useful.

This book was very easy to follow and has fantastic tips for both making you aware of how existing products keep you hooked and how to design new products that keep customers coming back. Use this power wisely.

good book bad production

The content was great, however the reader sounded like a robot. The producer of this book should really consider redoing the audio and improve production value or just add conversational intonation to the reader.

there is a lot of potential power within this book

I loved this book because I can put it to the test right away. I recommended if you are looking to learn how to develop a product that people actually use.