Google AdWords

The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy

By: Luke Harris

Narrated by: Aaron Miller

Length: 3 hrs and 7 mins

Publisher's summary

Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?

Well, you have come to the right place!

This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.

It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.

It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.

So what are you to expect?

• Set up: the ways to set up your adwords budget based on your targets and objectives.
• Development: how to write very effective ads that are bound to lead to productive conversions.
• Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.

Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.

Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.

The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few.

Place an order right away!

©2019 Luke Harris (P)2020 Luke Harris

Very useful guidebook

If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.

Excellent book - practical and approachable.

I was fairly experienced with Adwords when I bought this book, so I skimmed over the simpler how-to stuff. Still, I found the author did a good job of delivering valuable guidance. For example, every Adwords book should tell you not to stuff a hundred keywords into an ad group. Since this is a big temptation for us PPC junkies, that should be repeated at least three times. The book does a good job of warning you against that and advising you in a comfortable but authoritative manner about advertising on Google's search engine platform.

experts advice

This is an advance guide not only for beginners. I saw myself as an expert before now but having stumbled on Google AdWords. It is so obvious am just beginning to learn. You have the experts advice in this book.

Nice

I appreciate how the author presented the ideas in this book. It helps me advertise my business including Google Analytics. This is informative and enjoyable.

Beautyful audiobook

The author explains in a clear and concise way how to drive the right traffic to your site. He provides you with a repeatable process and the necessary tools to be successful. You will benefit from listening to this audiobook!

Informative, detailed, easy listen.

If you are new to Google Adwords, I would recommend this before the online documentation from Google, as this is simpler to comprehend.

Powerful content, AWFUL narration

The content in the book was pretty good, but the problem was the narration. The guy was so monotone and read it like a 4th grader learning to read. Get a new narrator and republish.

Great guide

You want to optimize your advertising campaigns for the highest placement at the lowest cost. The Ultimate Guide has a wealth of useful advice for this objective. The book has a thorough discussion of split-testing your ads to improve their "click-through rate." It introduces the "peel and stick" strategy for creating separate ads for the most effective keywords.

Great research, very knowledgeable

Overall, a great listen for anyone who wants to get knowledge on advertising. There are numerous tips and tricks on how to advertise products and services. The information is heavily researched and I highly recommend this book for anyone who wishes to learn the inner workings of advertising.

knowlegde of the right tools and keys

I found this book very useful on getting good grounds when using Adwords. I have gained knowlegde of the right tools and keys for sound marketing decisions. I love to implement your advise in my agency over and over again, its working for me.