Good Influence
How to Engage Influencers for Purpose and Profit
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Narrado por:
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Paul M. Katz
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De:
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Paul Katz
Acerca de esta escucha
Have you ever mobilized the power of popular culture, celebrities, and influencers to do good?
Paul M. Katz is a Grammy-nominated music executive, social entrepreneur, and the founder and CEO of Entertain Impact, an award-winning social impact agency. He has been at the forefront of bridging the worlds of popular culture and philanthropy for over 30 years, with experience ranging from The Bill and Melinda Gates Foundation to Usher.
Having worked on more than 100 marketing campaigns, Katz has developed his own five-step sequence, dubbed D.R.E.A.M., for creating and executing influencer-led campaigns.
In Good Influence, Katz shares bite-sized lessons, case studies, entertaining stories, and practical tips while laying out his thorough roadmap for employing popular culture and influencers. Whether the goal is to raise awareness, support, or money, with Good Influence as their guide, organizations of all sizes and resource-levels have the tools they need to harness the power of fame culture for social good.
Are you ready to make a difference?
Listen to Good Influence today!
©2023 Commit Media LLC (P)2023 Commit Media LLCLos oyentes también disfrutaron...
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Reseñas de la Crítica
“I have worked with Paul on several philanthropic campaigns for social change. His expertise has also contributed to the health of my nonprofit SixDegrees. Any leader or brand who wants to be a force for good will find his insights valuable.” (Kevin Bacon, award-winning actor and philanthropist)
“Paul has been an invaluable resource to me and my team, and it’s thrilling that his expertise is now available to all through Good Influence. His decades of experience in harnessing popular culture for social good are apparent on every page. A must-read for any non-profit leader exploring cause influence for the first time.” (Charlie Kunzer, Executive Director, ALIMA USA)
Lo que los oyentes dicen sobre Good Influence
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- andthen
- 03-01-23
Graceful, forthright, and practical all at once.
It is an edifying pleasure to encounter Mr. Katz's practical distillation of his admirable efforts and adventures in the sphere of social influencing, based on his long experience in the music world, and tuned to creating momentum towards meaningful engagement (and solutions) to social ills.
His combination of personal anecdote with his lucid step-by-step suggestions for building and utilizing social media (and general influencer) campaigns will prove useful, I believe, to anyone trying to figure out how to make a (positive) difference in today's media-saturated thunderdome.
Along with the valuable content, Mr. Katz has delivered a wonderful listening experience, with careful yet fluid and pleasing cadences as he performs his text.
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