Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

By: Gary Vaynerchuk

Narrated by: Gary Vaynerchuk

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

I’ve Never Been More Excited To Create Social Media Content

I have a business called Inova Digital that serves an industry that I’m obsessed with because it’s helping revolutionize mental health and actually HEALING hearts and mind - psychedelic therapy centers. I saw a video on Gary’s book and decided to listen. I didn’t think it was going to be as powerful as it is. I’ve never been more motivated to create content and find a way to help these psychedelic therapy centers, and of course reach them via social media to help them grow. Thanks, Gary! (I emailed your dad already, sorry! Can’t follow directions 😂)

Amazing source of information

Gary breaks down the information in a thoughtful Pole, an informative way.
Which is useful Fort even the most inexperienced marketer

depth across many avenues of marketing

I read this in 4 hours listening over 2x speed following along with the physical book. I underlined and circled words on so many pages. I'll have to go back so many times to implement and use this as a reference. A must read for any business owner.

Gary Vee is the man!

The audiobook was rad. I bought the physical book after so that I have a reference book as well. This book will help you with all of your marketing needs.

Wow!

Thank you for helping to make a complex topic easier to navigate 👊🏼 Gary has a way of breaking things down to a digestible level!