Customer Success Manifesto

How to Get Clients to Stay Longer, Feel Happy and Achieve Better Results

By: Jay Goncalves, Ben McLellan

Narrated by: Ben McLellan

Length: 5 hrs and 28 mins

Publisher's summary

What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships.

But online gurus are lying to you about scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you.

For a long time, marketers--specifically in the online space--have been making bolder and bolder promises. We started with promises of being capable of running a six-figure business (expert or agency), then everyone was promising a seven-figure business, and nowadays they promise you multiple seven figures without even working.

You might have fallen prey to that, pumping money into ads, hiring appointment setters, and having a massive sales team. Still, you face the same challenges as before, but with more chaos.

We've been there, and we found a different path to success and having a business we love. Since 2020, we have consulted with more than 100 seven- and eight-figure businesses on how to scale their online services and have helped our clients generate 100 million dollars in backend sales across these industries: coaches and consultants, digital agencies, SaaS products, e-commerce, brick and mortar, and start-up incubators.

We didn’t accomplish this using fancy marketing tactics and sales gimmicks. In fact, we're not the greatest marketers on Earth and have still helped our clients generate more than nine figures in revenue.

What we did was create a Fulfillment Funnel™ for our clients so that their clients stayed four times longer, allowing our clients to triple and quadruple their lifetime client value.

In this audiobook, you'll learn:

• How to diagnose why you're stuck in a growth phase and not actually scaling your business
• To transform into a raving fan business that thrives on client retention and referrals
• What a Fulfillment Funnel™ is and how you can increase your profits by 25-100 percent without spending money acquiring new clients
• Why not having a bowtie funnel in place will put you out of business in the next 18 months
• How to create magical experiences for your clients while reducing your service complexity (through a secret psychological trick that makes clients crave more)
• How to create a predictable service that delivers consistently and meets clients' expectations
• Why your offer needs to be adjusted to fit a larger market segment after you cross the chasm
• The magic behind crafting your own high lifetime value offer
• How to create buy-in from day zero so that your clients don't ghost you and lead your collections team to bite their nails in despair
• Why regret is the worst feeling the clients can feel and how it might destroy your business from the inside
• The trick we use to manage expectations that builds client ownership to avoid escalation and clients blaming us for the lack of results they get
• How to build relationships at scale with the four client archetypes
• An in-depth application chapter that shows you exactly how to apply all concepts
• A bonus section with the secrets we learned while consulting with more than 100 online gurus you're probably familiar with

If you're tired of spending money to acquire clients just to break even or for a small profit and want clients to say I want more... get the audiobook, read it, apply the lessons, and enjoy a life of freedom and profit.

©2022 Jay Goncalves (P)2022 Jay Goncalves

Fantastic read

As a previous client of these guys, I can honestly say that they changed the game for the entire team and clients